How to Leverage Mobile in Your Tech Recruiting

HOORAY! YOU MADE IT TO TODAY’S SOCIAL RECRUITING PRO TIPS WEBINAR. WE’LL GET STARTED AT 2 PM EST/11 AM PST.

UNLEASHED:Taking advantage of mobile opportunities in recruiting

With Jessica Miller-Merrell @jmillermerrell

The world’s talent at your fingertips

HOLD ME ACCOUNTABLE TO THIS:

Learn how to source through mobile apps like Dice Recruiter

Adapt your communications for on-the-go candidates

Set up your careers site for mobile success

1

2

3


TECH PROS WILL BE ON THE MOVE

37% OF TECH PROS EXPECT TO CHANGE EMPLOYERS THIS YEAR

Source: 2015 Dice Tech Salary Survey


THERE’S A MOBILE DISCONNECT BETWEEN JOB SEEKERS AND RECRUITERS

Despite the 43% of job seekers using mobile in their job search, 59% of recruiters currently invest nothing in mobile career sites. Recruiters who use mobile are

seeing benefits of improved time-to-hire (14%) and quality of candidates (13%).

SEEKERS USING MOBILE

LACKING MOBILE SUPPORT

Source: Jobvite’s Social Recruiting Survey, August 2014

SMART MOBILE STARTS WITH UNDERSTANDING YOUR TARGET CANDIDATE.


WHERE TO BEGIN


HR TECH HYPE

HR TECHNOLOGY HYPE CYCLE Source: Blogging4Jobs

VISIBILITY

TIME

PEAK OF INFLATED EXPECTATIONS

INTERACTIVE STRATEGISTS LIVE HERE

PLATEAU OF PRODUCTIVITY

SLOPE OF ENLIGHTENMENT

TROUGH OF DISILLUSIONMENTTECHNOLOGY TRIGGER


CONSUMER MOBILE TRENDS

MAKE AND RECEIVE 164.5 PHONE CALLS

USE 644 VOICE MINUTES

SEND AND RECEIVE 144.1 TEXT MESSAGES

MOBILE USERS PER MONTH


CONSUMER MOBILE TRENDS

FEATURE PHONE VERSUS SMART PHONE

FEATURE PHONE SMART PHONEUSA CHINA USA CHINA

Source: Nielson 2013 Mobile Report http://b4j.co/mobile-consumer-2013

55%38%

37%34%

21%14%

19%19%

28%29%

48%34%

18%

52%

66%

73%

64%63%

45%51%

75%

82%

57%

74%

Ages 45–64

Male

Female

Ages 16–24

Ages 25–34

Ages 35–44


HOW WE’RE SOCIAL

Social sourcing allows us to identify candidates based on a social footprint

73% of adults use social media

42% of users use two or more sites


WHAT RECRUITING ACTIVITIES DO YOU CONSIDER MOBILE ONES?

SOCIAL MEDIA JOB APPLICATION INTERVIEWS

SOURCING ONBOARDING APPLY


ADOPTION IN HR AND RECRUITING

CONSUMER VS. HR TECHNOLOGY ADOPTION CURVE Source: Symbolist 2013

INNOVATORS

EARLY MAJORITY

EARLY ADOPTORS

LATE MAJORITY

LAGGARDS

HR TECHNOLOGY ADOPTION

2.5%1%

13.5%1%

34%20%

34%30%

16%40%


MOBILE FOR HR AND RECRUITING

Access

Flexibility

Now

Experience


CATEGORIES OF MOBILE

SOCIAL SOURCING SITE SUPPORTING


TYPES OF MOBILE

SOCIAL MOBILE OPTIMIZED CAREER SITE

MOBILE APP MOBILE RESOURCES

VIDEO MOBILE APPLY SOURCING


WHERE ARE YOU IN YOUR MOBILE STRATEGY FOR RECRUITING?

RESEARCHING JUST LAUNCHED EXPERIENCED 1–2 YEARS

OLD HAT 2+ YEARS

FACTS ABOUT MOBILE


13% of employers have a mobile version of their career site

68% of job seekers use mobile once a week

Potential Park’s 2013 Mobile Report http://b4j.co/mobile-2o13


SOCIAL IS MOBILE

DESKTOP VS. MOBILE

Screen renders automatically to viewer’s device

Encourages viewing job search

Mobile apply



SITE VS. APP

Apps are long-term recruiting strategy

Should be available on iTunes, Blackberry and Android to reach widest market

List of 25 companies with mobile recruiting apps http://b4j.co/25-mobile


INCREASES RECRUITER PRODUCTIVITY

TRUE MOBILE RECRUITMENT

NO LONGER TIED TO THE DESK

MOBILE FORRECRUITER EXPERIENCE


MOBILE FOR RECRUITERS

SOURCING MANAGING PROFILES

ENGAGEMENT

Tuesday is the most popular day for mobile job search

Before and after work hours are peak mobile job search times


MOBILE RECRUITING IS WHERE IT’S APP

RECRUITERS SHOULD HAVE THE SAME CAPABILITIES AS CANDIDATES


SEARCH FOR TECH TALENT. See social profiles of our 11 million Open Web candidates.

STAY ORGANIZED. Save profiles of top candidates to folders and save your searches.

ENGAGE IN REAL TIME. Quickly contact candidates via phone, email, Twitter, Facebook and more.

Recent Searches

Find a candidate

Recent Searches

Search Candidates

Location (ex. San Francisco, CA)

Keywords (ex. Java Developer)

Profile

Connect

Paula MyoJava InvestigatorWest Oxnard Village, CA

Paula MyoJava InvestigatorWest Oxnard Village, CA

Specialties: Integration, Middleware, Java, J2EE, ALSB(2.1)/OSB(11g), Weblogic Integration (8.1, 9.2), Weblogic Server (8.1, 9.x, 10.x, 11g, 12c), Oracle SOA Suite 11gExtensive experience providing 24/7 on-call support. I enjoy investigation and researching production issues to get at the root cause.

Profile

The Dice Recruiter app requires an Open Web account. To request a free demo visit dice.com/openweb.


GETTING STARTED

ASK RECENT HIRES AND CANDIDATES WHAT THEY WANT

PRIORITIZE YOUR STRATEGY

USE THE ‘P’ WORD, PILOT A PROGRAM


MOBILE TAKEAWAYS

Focus on mobile experience

HR Technology historically follows Consumer trends

Pilot programs & small wins

Small changes can make big impact to your strategy


ABOUT JESSICA

JESSICA MILLER-MERRELL SourcesAberdeen 2012 Big Data Report http://b4j.co/big-data-aberdeen

Nielson 2013 Mobile Report 1 http://b4j.co/mobile-consumer-2013

Pew Research Social Media Report 2013http://b4j.co/pew-some-2013

Glassdoor’s Mobile Job Search Report 2013 http://b4j.co/mobile-jobs-gd

25 Companies with Mobile Appshttp://b4j.co/25-mobile

Potential Park’s 2013 Mobile Report http://b4j.co/mobile-2o13

www.blogging4jobs.com

@jmillermerrell

(405) 293-2564


JOIN THE OPEN WEB COMMUNITY

Learn more at dice.com/openweb


NOW IT’S YOUR TURN. QUESTIONS?

Business

How to Leverage Mobile in Your Tech Recruiting