4 Best Practices for

Google Analyticsfor nonprofits

What’s the point of GA?

A. I have to report this stuff to my funders

B. We have to track this for our Annual Report

C.This will help improve our day-to-day work

D.I want to help our cause using data!

E. All of the above

Find your ‘sabermetrics’.

Moneyball focused on how the A’s

maximized a tiny budget to

become a world-class baseball

team by looking at the right data.

Find the metrics that matter most to

the impact of your organization

through Google Analytics.

If you do this, Brad Pitt may end up

playing you in a movie.

1. Install it (properly)

Install JS code on ALL pages of your site.

2. Know what your data mean

Basics

Web Tutorials available at

WholeWhale.com/TV

3. Setup Goooooals

Track the

actions that

matter.

3. Setup Goooooals

Logic Model Goals

Input: what you invest

Output:what you make

Outcome: what you expect to

happen

● Free PDFs

● Free Photos

● Free Classes

● Downloads

● Pageviews

● Signups

● Informed Programs

● Health Literacy

● Healthier World

4. Monitor & Measure

Setup weekly dashboard alerts.

?

Gather Data

Ask

Questions

AnalyzeInsights

Learn

& Act

Cool stuff: Demographic Info

Thanks!

More free video resources available at:

WholeWhale.com/TV

follow @wholewhale