How to use Social Media in Ministry

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    15-Jul-2015

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<p>Training Presentation</p> <p>How to use Social Media in ministry?Practical applications</p> <p>By John Roland, MDiv Social Media StrategistTwitter: @jaroland74 Email: jaroland74@yahoo.comLinkedIn: www.linkedin.com/in/johnaroland1Social Media Benefits . . .Four main benefits: communicationcollaboration community collective intelligence opportunitiesJohn Roland, @jaroland74Social Media Revolution 2015</p> <p>John Roland, @jaroland74Social Media (SM) and the Donut Factor---We can define social media in terms of donuts, but think of SM more like an appetizer or dessert in your marketing mix. Its certainly NOT the main entre and wont fill you up yet. </p> <p>John Roland, @jaroland74We dont need social media. </p> <p>You may be ignoring social media, but its not ignoring you.Ignore Social Media at Your Own Risk. Churches, Ministries, and the entire community are active in social media. They engage in peer discussion. If you dont engage with them, the conversation continues.But, it goes on without you.</p> <p>John Roland, @jaroland74John Roland, @jaroland74</p> <p>2014 Pew Research Survey The results in this report are based on American adults who use the internet.Other key findings:Multi-platform use is on the rise:52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.For the first time,more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.http://www.pewinternet.org/2015/01/09/social-media-update-2014/#socialmedia</p> <p>John Roland, @jaroland74How does Social Media relate to ministry?Social media is ALL about the SOCIAL in the Social Media.Media will change, SOCIAL will not. It is ALL about people. It is a tool to CONNECT to people.Sound familiar? Are you good at Pastoral Ministry? Social media is for you!John Roland, @jaroland74</p> <p>Why Social Media? Think Dale Carnegie</p> <p>1. AROUSE IN THE OTHER PERSON AN EAGER WANT (establish a problem solver brand)2. BECOME GENUINELY INTERESTED IN OTHER PEOPLE.3. GIVE HONEST, SINCERE APPRECIATION4. BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES5. TALK IN TERMS OF THE OTHER PERSONS INTERESTS6. REMEMBER THAT A PERSONS NAME IS TO THAT PERSON THE SWEETEST AND MOST IMPORTANT SOUND IN ANY LANGUAGE7. SMILE (present yourself in a pleasant, happy way)</p> <p>https://www.linkedin.com/pulse/significantly-improve-your-online-marketing-applying-seven-graham?trk=object-titleSocial media is a super tool!</p> <p>John Roland, @jaroland74Social media can be misunderstood</p> <p>John Roland, @jaroland74Cannot fool all the people . . .In the 15 years since Bill Clinton sat in the Oval Office, the Internet overwhelmed the media "gatekeepers"the few dozen priestly reporters and editors who determined what news, opinion, and gossip the public would hear about.</p> <p>Today, there are 300 million people equipped to do their own reporting, writing, and publishing. You can't keep the truth from them. You can't bully them all or fool them all.</p> <p>That is why transparency, authenticity, and accountability are sacred attributes of any modern leader. Whether you're running a church, a business, or a political party, leadership is now a lying-free zone.</p> <p>http://www.nationaljournal.com/2016-elections/hillary-clinton-a-pay-phone-candidate-in-an-iphone-world-20150310</p> <p>Watch Out, Pastors: Millennials Are Fact-Checking Your Sermons</p> <p>The one-way communication from pulpit to pew is not how Millennials experience faith. </p> <p>By nature of digital connectedness, Millennial life is interactive. </p> <p>For many of them, faith is interactive as wellwhether their churches are ready for it or not. </p> <p>It's an ongoing conversation, and it's all happening on their computers, tablets and smart phones. </p> <p>What's more, many of them bring their devices with them to church.http://www.christianitytoday.com/gleanings/2013/october/watch-out-pastors-millennials-are-fact-checking-your-sermon.html?paging=offTop 4 Ways Millennials are integrating technology &amp; faith by Barna</p> <p>https://www.barna.org/barna-update/millennials/640-how-technology-is-changing-millennial-faith#.VQ4rKY7F9yy</p> <p>Watch Out, Pastors: Millennials Are Fact-Checking Your Sermons</p> <p>John Roland, @jaroland74One-in-Five Americans Share Their Faith Online</p> <p>http://www.pewforum.org/2014/11/06/religion-and-electronic-media/#electronic-forms-of-religious-engagementhttp://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-users/</p> <p>Humor breakJust go outside!</p> <p>John Roland, @jaroland74Who are your followers??NASCAR driver tweeted a picture of a crash at the Dayton 500 race while inside his car and added 100,000 new followers in under 2 hours.</p> <p>John Roland, @jaroland74Who are your followers??To truly take advantage of the benefits, we need to know who is in our network or tribe. Seth Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.</p> <p>John Roland, @jaroland74Tribeswe need you to lead us</p> <p>John Roland, @jaroland74What do you want to POST?P: People (Who do you want to reach?) O: Objective (What do you want them to do?) S: Strategy (How to do it?) T: Technology (Implementing Technology) </p> <p>John Roland, @jaroland74</p> <p>Pick 5 Social Media channels and stick with them.</p> <p>John Roland, @jaroland74</p> <p>4 minute overview on How to Use Twitter &amp; Tweeting</p> <p>John Roland, @jaroland74</p> <p>John Roland, @jaroland74Great use of Twitter in ministry by Matt Chandlerpost sermon Q&amp;A via #AskTVC</p> <p>https://www.youtube.com/watch?v=cSQBGXHS5tcComments on Google HangoutsFREEjust need a webcam and a gmail account.Love watching Scott Smiths GBC Evangelism Google Hangouts.Focus on authenticity rather than flashy videography. 10 people are allowed on camera at a time.Q&amp;A via Twitter or Google+Posts on YouTube channel automatically.2 minute exampleGreat use of Google Hangouts by Pastor Greg Surrat</p> <p>http://www.gregsurratt.org/hangouts/2 minute explanation of LinkedIn</p> <p>https://www.youtube.com/watch?v=myGxNhGO4x0&amp;index=7&amp;list=PLEkF__EZwFZKYfGAqPtFWa_oz2geAfucECreate a living resume (professional picture a must) with active recommendations, connections, and links. Actively request recommendations from people who have seen your work. Link them to your profile.LinkedIn is a massive networking opportunity for professionals and contributing to the group discussions will present you as a thought leader in your industry. You should target the right groups and start conversations related to your areas of expertise.</p> <p>John Roland, @jaroland74Tremendous opportunity to encourage Georgia Baptist people. Endorse people, recommend them in their areas of excellence. Wonderful tool to connect and support people where they are. </p> <p>John Roland, @jaroland74Listen to the voices . . .What is being said about you in Social Media? Set up Google Alerts that notifies you when someone mentions you on the internet. Set up a listening station. Great example on how to do it: www.zephyrmarketing.net Social Mention* searches across multiple channels for mentions of you or your ministry in real time</p> <p>John Roland, @jaroland74Tools to manage Social MediaHootsuite.comBuffer.com Both FREE sites allow you to schedule your posts and bring some balance to your social media activities!</p> <p>How GBC employees can use social media?Thank people by name using their Twitter account handle. Make heroes out of them.Encourage by endorsing and recommending pastors and volunteers on LinkedIn. Include as many pictures &amp; videos (with permission) of people and volunteers in your posts as possible.Create authentic online connections (Google Hangouts) to thought leaders for GBC pastors. How GBC employees can use social media?</p> <p>Future of Social Media?John Roland, @jaroland74Future of Social Media?Everything is going to mobile devices.</p> <p>https://www.youtube.com/watch?v=GRiwUCXPo8U&amp;list=PLEkF__EZwFZKYfGAqPtFWa_oz2geAfucE&amp;index=9</p> <p>Future of Social Media?It is all about short, quick video. Posts are viewed exponentially more when a picture or video is attached.Meerkat, Vine, Instagram, &amp; Snapchat are expected to grow tremendously. </p> <p>John Roland, @jaroland74</p> <p>Future of Social Media in ministry?Live streaming video of services. Interactive sermons (live tweets, texting).People taking selfies of them living out the theme of the message. Continuous dialogue with ministry leaders is expected. No more gatekeepers. More video conferencing for conventions. </p> <p>John Roland, @jaroland74Do not be afraid! Social media is ALL about the SOCIAL in the Social Media.Media will change, SOCIAL will not. It is ALL about people. It is a tool to CONNECT to people.Sound familiar? Are you good at Pastoral Ministry? Social media is for you!John Roland, @jaroland74John Roland, @jaroland74</p>