SHIFT: The Ultimate Social Media Guide for Ministry

8/12/2019 SHIFT: The Ultimate Social Media Guide for Ministry

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T h e U l t i mat e

S o c i a l M e d i au i d e f o r M i n i s t r y



Introduction 4 Purpose of This Guide 5

Why Social Media? 6

Conten

Which One Do I Use? 8Facebook 11

Twitter 17Instagram 22

YouTube 24

Brand Alignment 28

Finding Your Voice 30

How Often Do I Post? 31

Conversation vs. Information 32

Positivity Rules 3

Haters, WeirdSocial Media Team 36

Sample Posts 39

Sample Schedule 40

Top 5 Churches that

Use Social Media 42



Introduction 4 Purpose of This Guide 5

Why Social Media? 6



So, you’re sitting in a church service basking in the presence oPastor emphatically proclaims, “Everyone take out your phone@InsertChurchNameHere on Twitter!” Once you get over th

being told to use your phone during service, you glance over@InsertChurchNameHere’s Twitter page and are instantly

jealous/confused/inspired/overwhelmed.

Why?

Well, @InsertChurchNameHere has over 9k followers and byappears to be quite active – not just active, but INTERactive. here is a ministry that has this whole “social media thing” figur

understand the important part that Facebook, Twitter and Insmarketing, fundraising and theological distinctive.

If you’re a church leader who really wants to make an impact non-believers alike, or if you’re that Pastor who doesn’t have tFacebook all day, or if you’re that church publicity director tha@InsertChurchNameHere’s service seeking the social media ‘

THIS GUIDE MIGHT B

Theology by definition is the study of the nature of

God and religious belief.

Introduc



This guide is for church leaders like you who don’t feunderstand social media, don’t have time for it, are inlearning or just need a refresher. It’s not meant to bthat gets tossed on the shelf simply because it’s so cu

rather it acts as a step-by-step resource to strategizeyour social media brand to push your ministry’s onlin

We spent countless hours putting these steps on pap

• Lead you in your journey of building your social platform

• Help you create an in-house process that is timeand clearly effective

Not sure if your picture posted to Twitter when youInstagram? See Section II on “PLATFORMS.” Wondemany times you should post in a day? Check out Sect“How Often Do I Post?” We set it up this way, becau

SIMPLE IS BETTThe shortest distance frompoint A to point B is a straight



We never want anyone to think that we are taking them backor putting them in classes that are below their intelligence. Buimage via social media is not an easy feat.

It takes WORK. STRATEGY. PASSION. ENDURANCE.

Social Media for the church (especially those in leadership) is ibecause of one word…#Access. Accessibility is a two-way sthand, a follower/liker/friend on a social network now has acce

leader (for instance the Pastor, Associate Minister or Ministerthey may not have normally been able to easily reach. On the as the Tweeter/Facebooker/etc. has #Access to hundreds of tpeople to share the love of Christ with and it’s all at your fing

Oh, and communication! Let us not forget the importance of c

THIS IS NOT A REMED

GUIDE THOUGH…

n roi made its debut in 2007 with therelease of the T-Mobile G1.



Which One Do I Use? 8

Facebook 11

Twitter 17

Instagram 22

YouTube 24



No matter where in the world we travel, whether it’sAfrica or America, people always ask one seeminglysimple question when ever we bring up the need forsocial media…

As if Facebook and Twitter weren’t enough, now wehave SocialCam, Foursquare, Vimeo, Behance, LinkedIn,

Google Plus and even GodTube! It’s clear to us thatyou don’t have the time to wade through the muddywaters of social activity and decide which platform isright for you.

Keeping that in mind, we have done our best to swimthrough the social network ocean and help you out witha few assumptions:

• You’re too busy to do this “stuff.”

• You don’t have the appropriate resources;

whether that’s money, time or help.• You just don’t know where to begin.

Based on that, we’re going to create a super easy andeffective plan that consists of four basic platforms:

• Facebook

• Twitter

• Instagram

• YouTube

On average, these mediums are most commonly used byyour general target audience and are the best choices inbuilding a strong social media presence for yourministry.

Although it appealsordinary to most, this traditionalgame has African

origins and theword Jenga means“to build.”



Although we aren’t going to go in depth on tplatforms, we thought it would be helpful to some of the major social media platforms an

purpose.

If you’re really unsure about the difference band Pinterest and Yelp! check out THE SOCEXPLAINED on the next page. We’ve got yowe’re hoping this easy visual will help you un

SO, WHAT’S WHAT

Before Steampunkbecame a sub-culture of today, it’sfundamentalinspirations go all the way back to19 th century

Victorian writers.





Facebook (FB) is a great tool that can be genuito your church’s mission and overall onlineThough we often associate FB with family p

catching up with high school friends, there are sreasons to use it for you

•It’s the new Yell

• It’s like a witnessing package…delivered b

•

It’s like your church fellowship hall…app

•It’s a public forum…and people wil

On the next few pages, you will find everytneed to know to get started with this FRE

Facebook says it nowhas 1.11 billion people

using the site eachmonth, slightly more than the 1.06 billion

reported three monthsearlier.



Before you can begin, you have to decide

FB account you want. Should it be a persoor a page? Well, first and foremost, each should have a personal FB account. You m“why?” Great question!

Imagine trying to get someone to join a chyou’re not a member of. Why would som

join a church that you don’t even believe e join yourself? It’s the same thing with a peaccount. How can you encourage others church page on FB if you aren’t even on thnetwork? Why hold off until tomorrow soyou can change right now?

After your leaders get on FB, you can focuCREATING A CHURCH PAGE.

How Does This WA German Manufacturedeveloped the firstSwiss Army Knives for the Swiss Army in thelate 1880’s.



Let’s start with clarifying some things.

A Personal FB account is most ideal for an individu

odd and a little awkward when an organization has account since these accounts are geared towards plimiting because you don’t get some of the great fegroup or page offer. We don’t exactly recommend

FB Groups offer a level of connection through e-mand collaboration, and they work well for individuayour church.

A FB Page is an ideal set-up for any church – we toPosts on a dedicated page show up in the newsfeed“like” that page. They provide for interaction and that like your page to post content themselves (if ymost cases, your church should create a Page vs. a account vs. a Group.

If you accept our advice (which you obviously will steam member here), it’s a piece of cake to set-up ayour church.

Red Velvet Cake was first served in the1920’s at the Waldorf-Astoria Hotel inNew York according to urban legends.

BREAK IT DOW



Like we said, you’ll want one of the

Pages allow a new level of communinteraction with your church. Buildcommunity takes time, but you canknowing that a huge percentage of consume information and begin inteyour church through its Facebook p

At http://facebook.com/pages, clickPage” to get started. You’ll have th

between “Community” and “Officiaofficial; community pages don’t genFeed stories, which is something yowant to do.

You’re almost done! We’re only a from a certified, approved FB Page!

Creating a FB P

J.F.W. Dormancommercialized themaking of rubberstamps when he firstopened his stencilmaking business inBaltimore, 1965.



Once you’ve named your page, Facebook withrough the basics of setting it up and invitingit. Most of this I’m sure you can figure out yoa few specific recommendations:

• Set your Facebook page URL athttp://www.facebook.com/username/ -This will make your Facebook page loc

remember (and helps it look more pr

• Make your image vertical not horizontallogos look weird as Facebook thumbnsomething taller. When in doubt, go sqsure to leave a little extra space aroun

• Include your service times and, if applicain the “Info” section underneath your

• Look through everything in the “Edit Paunderneath the profile picture includin

o Permissions: Show posts by all wall.

o Basic Info: Include your church’s blog as well as contact info.

o Applications: Add applications experiment with adding the “ your Facebook page to allow post updates to your Twitter automatically.

o Consider importing your blog fe

“Notes” tab to have your blog automatically (if somewhat sp

In today’s presumably more accepting world,people with complex cultural and racial originsbecome more fluid and playful with what theycall themselves



We’ll cover this in the Content section of this guidfew things we’ve learned about what kinds of stuff

• Media Rich: It’s just a fancy, schmancy way of sapictures and videos.

•Short: While you’re not limited to Twitter’s 140(we’ll talk about that in a second) it’s a pretty for the average human attention span.

•Reactive: Not controversial, but you do want to

something that people will respond to, which •Responsive: The most important part of building

is being disciplined about engaging people. Tryevery post or comment and use your responsmore conversations.

Benjamin Franklin was the firstpaper merchant in America andhelped start 18 paper mills inVirginia and surrounding areas.



If you’ve made it this far, then you’re doing good. Noconquer the other church social media necessity…T

Why aren’t more churches using Twitter? Twitter hafollowing (although still very large and active) than its

social media cousin, Facebook. Nevertheless, Twittemaster, much easier to develop relationships on, andway to share information and interact with people

We have found that most churches don’t take Twittehowever, contrary to common belief, limiting yoursecharacter posts aids in your communication skills. Thdoubt that it takes getting used to.

You’re On The Right T

In 1870 ‘railroad time’ standardized the four current time zones in theUnited States.



Tweeting for the very first time can be a daunting exgood thing is that there are multiple proven methodengaged with your following. Even better, you are no

There are a couple of things we recommend thinkingBEFORE you tweet:

• Start out by doing a lot of listening.One of the ways you can figure out what peopinterested in hearing about is listening to whatBeyond that, as the “new kid on the block”, yosense for the way people interact on Twitter ahave to say. If you arrive, new to the scene, anstart going on about this or that, you’ll turn pe

• Don’t preach.Another way to turn people off is to preach at

like all social media, is a conversational mediumTalking at people, not with them will prevent ybeing effective.

• Follow people.When someone follows you, unless they’re a ssadly, they exist on Twitter, just as they do almeverywhere else), follow them back. This lets tyou’re also interested in what they have to saya whole lot easier to interact with them (their show up in your Twitter message “stream”)—

whole point, after all.

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G H k d T



Let’s set up our Twitter accounts. Enter the eat which you want to receive updates, choosehandle (make it short and something un-fancy @firstbaptistchurch) and tweet away.

YOU’LL ALSO WANT TO

•Add a logo for your profile picture.

•Add the URL of your website.

• If you’re feeling ambitious, you can customTwitter profile design, but in most cases, necessary first step.

Once you have your twitter address (twitter.cyou’ll want to make sure you add it to your otplatforms when necessary, especially to your bnumerous plugins/widgets for integrating twittdownload the Social Widget Plugin for WordPGoogle “wordpress twitter”.

Getting Hooked on T

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artisans made hooksindividually. Large-scale productionbegan in England andwas later dominatedby Scandinavia.



Again, this will be covered more in the Nesection but here are a few guidelines for wof things to post on Twitter:

• Short: Obviously you are limited to 14characters. There are services that al

exceed that, but you should avoid theplague.

• Dense: It’s amazing how efficient you become when you are working with characters.

• Links: Use twitter to link to other socblogs, videos, photos, etc. but keep it

• Response: If you really want to leverag

well, you need to be sure to be sure @Replies, ReTweets and #Hashtags twhile to understand, but are necessargrow your brand on Twitter.

Every year, Staples spendshundreds of millions of dollarssupporting minority – andwomen – owned suppliers and

vendors.



@REPLY is simply a person’s name. Afollows @InsertYourChurchHere will sWhen someone mentions you or in ordsomeone, you must put @TheirName.

The correspondence that ensues between yoTweeter shows up in the NEWSFEED. Thwhen you log into Twitter.

RETWEETING or “RT”ing is used wheforward along a tweet that someone else saidfollowers. One of the most common other wcopy the full tweet including the person’s use“RT” before it. Your followers then know thnext was said by that user. Another way to re

the user by writing “via @username” at the etweet. Just be sure not to replace the origina

tweet with the newest person to retweet it

#HASHTAGS are a way to label tother users can see tweets on the sHashtags contain no spaces or punc

with a “#” symbol. Many times at eveconferences or concerts, the organiz

attendees to add a particular hash tag to th

gather opinions about the event and unite peevent.

Many people argue thatbreakdancing originatedwith James Brown and hissong The Good Foot .



In the evolving world of social msecret that photos are now king.shortening attention spans, phot

digest as we scroll through multifeeds. They evoke emotion and oan idea beyond simple words. Budon’t have your professional camyou. Or what if you don’t have a

Enter Instagram, a free photo-shamobile devices that allows you to

with your phone, upload it instanfilters to make it look vintage, weenhanced.

Setting up is so easy, we’re not eyou instructions. Just download t(IG) app on your smart phone anyour email address. It’s that easy

Ready for the fun?

INSTAdrenaline RMost conventionalroller coasters donot have engines;instead they workby convertingpotential energyinto kinetic energy.

Carpe Diem and the



Let’s get started with 5 quick tips.

1. Think before you snap. What’s your Instagram goal? Maybe potential visitors. Maybe you want to humanize your church or mayup a conversation with other Christians. Any and all are achievable wmake sure you have a strategy in place before you start.

2. Tell your story. Give a behind-the-scenes look at your churchhaving fun at events or even food photos from potluck dinners can bShow what makes your church unique. Even beautifully framed photbuilding, doors, steeple or objects inside your church, like a hymnal

with the right caption and filter.

3. Use hashtags. Instagram, like Twitter, is driven by hashtagscouple of pages ago). This helps you make connections past your grow your network. For instance, the most popular hashtag today#ThrowbackThursday. So, we could take a photo from our choir“Church Choir circa 1990” and hashtag i t #TBT.

4. Be consistent. Ensure your church profile is easier to find on Twitter by securing the same account name and Twitter handle. Thiintegration process if someone wants to tag you in a photo that theyBut if you already have two different account names, at this point, Inusers to link their accounts with their Twitter profiles to ensure pronetworks.

5. Pace yourself. As a general rule, don’t post more than three pmore than once every three hours. If you post more often than thatoverloading your followers’ feeds and tempting them to unfollow. Aallows you to choose which photos you want to automatically uploaTwitter, Flickr and Tumblr accounts. Don’t assume that your friendsphotos across all networks. Select and customize each one for the a

Carpe Diem and the

The Ethiopian coffee ceremony, or bunna, is a key partof the home and social life. It is observed at least daily,and starting the coffee ritual is the standard way towelcome visitors to the home.



So you’ve conquered FacebookInstagram and now it’s time forleagues…

VIDEOSome pastors find communicatvideo easier than writing long phonestly, most people would ravideo than read something. If yconsidering blogging, you shoul

utilize VLOGGING.

YouTube is the obvious choicefree and easily embeddable, butgreat experiences with Vimeo aalike.

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Getting Camera Rea



Assuming you are continuing to follow our recom

you), here are a few guidelines for setting up your

• Add a title to your home page.

• Under “Account Settings” add your logo to tadd your description, and out the URL to yoURL box.

• Consider adding “Account Sharing” settings to your FB and Twitter.

• Remove junk from your channel. Aside fromComments, you shouldn’t need much.

• Change the default theme colors. The “Cleagood choice, but if you want to customize, mbright, cheerful colors.

Once your video platform is set up, start recordinTry to keep your videos short (under 3 minutes) ato your church.

The process of engineering hasbeen described as "the

systematic application of scientificand mathematical principles toachieve the practical goals.



Just to re-cap:! Social Media is an important part of

online presence.! Facebook is a great tool for various

media and is the place to start.! Twitter allows you to engage in qui

conversations with your followers.! Instagram is a fun platform and is on

modern social mediums.! YouTube is essential for people to g

your ministry.!Have fun!

585,000 Mason jarsand 3 million lids

are produced eachday at the Ball plantin Muncie, Indiana.



Brand Alignment 28Finding Your Voice 30

How Often Do I Post? 31

Conversation vs. Information 32

Before changing their name to Tiffany & Co in1853 Tiffany and Young was a stationery and



People are constantly asking us, “WhatBranding?” and for us, it comes as no s

Throughout our firm, on our website, offices, you’ll find the words “Branding· Fundraising”. That’s what we do.

In short, branding is your church’sstory/personality and marketing is the which you share that story. Take a moTHINK ABOUT YOUR OWN BRANPLATFORM. What do people say abouchurch? Whatever it is that they say, tprobably your personality. Much like ypersonality, your church has a list of un(did we make that word up?) that descpersonality.

For example, you personally may be anextroverted, natural leader OR, you m

quiet, nerdy, bookworm.

What’s Your Br1853, Tiffany and Young was a stationery andfancy goods emporium in New York City.



Christian Louboutin's famousred soles were inspired by anemployee's nail polish, so it'sonly fair that those same redsoles inspired a manicurecalled, what else, but the"Louboutin Manicure."

Do You Know Who You A

In the same way, your church might lean towapersonality or collection of personalities. For echurch may be small, casual and relaxed. That

differ entirely from a more traditional, mega-cputs on big productions. Both would be greatBoth love Jesus and people. Both have very difbrands.

This is important when a potential new membfor a place to worship. When people are “chushopping,” they are looking for a place with a similar to their own – a place where they fit in

But how do you determine your church’s perswith these questions:

• What do people say about you?

• What would others or the community dechurch as?

• Who do you desire to be?



In 1876, the first microphone

was invented by Emile Berliner.

“Find Your Voice” sounds like a musical, but desptitle, we all know people who try to act differentreally are. They try to act more cool, more hip, mphilosophical, more theologically trained, more…

The same is true about communicating online. Hyour church communicate? What kind of tone doFormal, casual, cool? Do you use church languagesister)? Or conversational language (y’all, shoulda

HOW you communicate is just as important as Wcommunicate. Everything should match who youyou’re a young, trendy church, you probably shou“Dearly Beloved.” If you’re old school, you prob

change your FB status to say, “Didn’t the praise dkill it this morning? #BeastMode.”

The bottom line is that your communications shoauthentic as you intentionally think through the tcommunication and remain consistent across thewho we are.

We all know we’re not cool anyway!

t Sh ld P



How Often Should I Po…is a question that we get every time we bring“Social Media” or “SoMe” as we like to call it. easy…

IT DEPENDS.

As long as you aren’t posting the same announcand over again (which is incredibly annoying) or#hashtags (which is twice as annoying) then youthese two guidelines:

1. Don’t talk unless you have something wor2. If you were them (your followers), how of

want updates?

A good, basic rule of thumb is at least one postdon’t post just for the sake of posting: stick to t

There are 27 bones in the human handincluding the metacarpals.The thumb is made up of the distal phalanx,proximal phalanx and thefirst metacarpal.

Dialing Information;



Dialing Information;

In 1927, Western Electric produced its first model touse a handset, making it easy to use the telephonewhile keeping a hand free for performing other tasks.

Being less interesting and more interested c(Yeah…read that again). Most of us love to think that we have to say could change lives.you’re the President of the United States orSunday Morning (and actually, even if you arbest to stop talking so much and start listen

Many people (ourselves included – we’re gueverything they say is epically important. Butof communication is that it’s a two-way streabout you; it’s about your reader or listener

When a church (or a person for that matter

information about themselves, it gets pretty fast. Even if the information is captivating ancan still lose the opportunity to have open dyou’ll miss the “social” in social media.

So instead of just giving information, maybe beneficial to ask yourself a few questions aboaudience. Make yourself listen.



Positivity Rules 3

Haters, WeirdSocial Media Team 36



We’ve probably all heard it before:

“Anyone who isn’t following the bible to the letteto hell with a one-way ticket, do not pass go, do $200!”

We have all seen church leaders and church

pages where the tone was not quite positiveisn’t going to help build your ministry or findpeople you’re looking for – those who aren’tbible to the letter. So…

People don’t want to jump onto a sinking shiof constant condemnation. Just like the old sthey wore leather jackets, played the jukebo3, 4 Happy Days!” (oh…that was Happy Dayshould be trying to evoke a positive tone to that encourages them in life and engages theministry.

USPS delivers over 160billion pieces of mailannually.

We as people love the opportunity to danctake an opportunity to dance in front of you



take an opportunity to dance in front of you

Haters are the fun part of both ministry andOne Pastor told us that a former attendee o

began a radio program and used it to preacformer church…AWESOME!

How do you handle the haters in social medyou draw the line between letting people beopen vs. censoring the weirdos?

WE DON’T KNOW. WE DON’T KNOW. WE

Each church has a different “line” that can b

handle everything here on a case by case baanything indecent gets cut and anything ovegets cut, but beyond that we tend to experievaluate each one individually.

One thing is sure – don’t let your fear of haget in the way of being open and authentic o

Just use lots of energy to positively build yo

YOU SEE M

During the late 18 th century, the adoption of the soft,close-fitting slipper, also

referred to as a pointe shoe,paved the way for theballerina’s rise to the tip ofher toes.

“Ti e I M e ! O be



“Time Is Money! …Or maybe

During the 2013 fiscal year, theBureau of Engraving and Printingdelivered approximately 26 million notes a

day with a face value of approximately $1.3

A social media team is not an easy thing and it takes time to do it. However, we hthe privilege of training some pretty ama

volunteer social media teams.

Keyword: Volunteer

Volunteer = Free Labor

Now we know that this can be a doublesword because it takes a lot of trust to

someone besides yourself to post to yomedia platforms. There are many reasolet a volunteer ruin your online commuthere’s one good reason why you shouabout it:

SURPRISE! You’re not Superman/Wond





Sample Posts 39

Sample Schedule 40

Top 5 Churches thatUse Social Media 42

Sample Posts



Sample PostsWhat do you think people need in a church?

How would you reach people in your community?

We’re kicking off on 10/10/10, any ideas for the opening song?

How do you rock your _____ church tee?

Rick Warren Quote.

Kicking off in 10 Days - It’s the Final Countdown ( w link toYouTube video)

Sneak Preview Service this Sunday evening (it would be a

secret if everyone wasn’t invited)

What are values and why do they matter? See our blog.

Meet ________, lead worshiper. (links to blog)

Check out these photos from construction this past Saturday.

Check out _____ talking about construction and facility needsthis weekend

Live Big, go Small. Check out a small group.

Photo from a preview service - tag yourself in this pho

Why does (your city) need a new church? (link to blo

What do we believe? Check it out here.

How can we pray for you?

What do people in your community need?

What’s the best restaurant in town?

What’s the best coffee shop in town?

Approx 1,234.5678 hours till launch (give or take).

S l O M th S h d l



Sample One Month ScheduleWeek 1

M - Resource Update: Check out Pastor Cedrick’s Bible reading vlog.

T - Info Update: Service Day this Saturday - Come help clean and build stuff this Saturday from 8 a.m. to 12 noon.

W - Thanks to everyone who helped work on the building this weekend. Great job.

T - Connection Update: Looking to get involved? Small groups are a great way to meet people.

F - Photo: Check out photos from this life group outreach.

Week 2

M - Info Update: Do you sing or play and instrument? Check out Open Mic Night next Thursday.

T - Question: Anyone coming to the Middle School Stryper/WhiteHeart concert next week?

W - Photo: Check out photos from service day last week.

T - Resource Update: Check out Pastor Cedrick’s Bible reading vlog.

F - Connection Update: Looking to get involved? Small groups are a great way to meet people.



Week 3

M - Question: How do you rock your New Harvest tee? Post your photo.


W - Connection Update: Looking to get involved? Small groups are a great way to meet people.

T - Video: Check out this video - Josh’s story.

F - Info Update: Interested in volunteering w Kids ministry? Check out the orientation this Sunday at 10 a.m. in the confere

Week 4

M - Info Update: Want to get more involved? Check out core class 101 happening this Sunday at 10 a.m.


W - Question: Any ideas for an opening song for the band?

T - Connection Update: Looking to get involved? Small groups are a great way to meet people.

F - Photo: Check out photos from the Middle School Stryper/WhiteHeart concert

Top 5 Churches that Use Social Media



Top 5 Churches that Use Social MediaDJ Chuang, founder of the resource ministry, Social Media Church, picked five churches based on their successful use of Twitter, Facebook, Yoplatforms to build relationships with not only their own church members, but with active Internet users within the U.S. and internationally.

In no particular order, the Top 5 Churches That Use Social Media Best:

Mars Hill Seattle (marshill.com) – Beyond the sometimes polarizingly, yet magnetic personality of teaching pastor Mark Driscoll (@pastorm

has a very sizeable audience engagement on not just Facebook and Twitter, but also podcasting, Instagram, Pinterest, and YouTube, said Chuangchurch-based social network The City (http://www.onthecity.org) traces its origins to Mars Hill.

LifeChurch.tv based in Edmond, Okla. – The church is recognized as one of the most innovative churches in the country. LifeChurch.tv was

churches with an "Internet campus" (they call theirs Church Online). Senior Pastor Craig Groeschel (@craiggroeschel) and Innovation Leader B

(@bobbygwald) have harnessed the talents of some of the most successful techies around. The church is one of the very few that invests staff a

build tech tools for use by other churches, including the Bible app YouVersion, and Church Online platform, churchmetrics.com. LifeChurch.tv

all, its resources away for free via http://open.lifechurch.tv.

Cross Point Church in Nashville, Tenn. (crosspoint.tv) – Most of its church leaders are actively engaged online via blogging and social media

pastor Pete Wilson (@pwilson), Jenny Catron, Kyle Reed, Stephen Brewster, Brent Hodge, and more – exemplifying how to make an impact thtouch while being a large church, said Chuang.

Gateway Church in Southlake, Texas (gatewaypeople.com) – Gateway's recent purchase of the Table Project (a Christian social network

platform) http://tableproject.org is a hint of their strategy to more deeply integrate social media with spiritual life. Chuang adds, "Of course, the

engagement on Facebook, Twitter, and Instagram.

Community Bible Church in San Antonio, Texas (communitybible.com) – Nils Smith serves as the Social Media Pastor (first one with that

and recently launched a new version of their Internet Campus that has 30-minute messages delivered just for their Internet Campus – with a gr

address http://onlinechurch.com.



Disciple. Networking Genius. Politician. Philanthropist. Marketing Guru.

Game-Changer. Modern Mogul. Woman of Excellence.

Best at what I do.

! Kendra Y. Hill serves as President and CEO of I AM-San Antonio – a consulting firm based in SanAntonio, Texas, specializing in marketing, fundraising, brand management and event planning. Upon herrecent return to Central Texas, she has made herself a highly sought after commodity in minority businessand the community.

Prior to her position with I AM-San Antonio, Kendra successfully served in various positions with SpursSports and Entertainment, Google, UNCF, Access Branded Entertainment Marketing and the United StatesHouse of Representatives. She has operated as a freelance consultant for large and small organizations and

corporations across the country such as MTV, PowerShift and the BET Network.

A catalyst and game changer that was awakened at the heart of business, community and service, Kendrahas paved a way for herself as a marketing and business professional, mentor and advocate for diversity.As a progressive leader, she has used her political platform to educate and empower young people. Shehas received numerous awards and accolades due to her go-getter attitude. Kendra was recognized in2010 by the EnVest Foundation as 40 Under 40 for the Washington DC Metropolitan Area of which shehas been the youngest recipient. She also received the Young Woman of Distinction Award from theNational Association of Women Business Owners Greater DC in 2011 and was featured in the 2012Who’s Who in San Antonio: African-American Edition publication as an Interesting Personality.

Kendra earned her Bachelor of Arts degree in Political Science from Howard University. She is currently

pursuing her Executive Master of Business Administration degree in Strategic Management and Leadership from The Howard University School of Business. !

Facebook: www.facebook.com/K

Twitter: www.twitter.com/IAM

INSTAGRAM: www.instagram.com/IA

YOUTUBE: www.youtube.com/

[email protected]

210.201.4272 (Office

Documents

SHIFT: The Ultimate Social Media Guide for Ministry