WORKSHOP:THE IMPORTANCE OF

SOCIAL MEDIA IN MINISTRY

“The How”

TCMC

You have to choose.

Photo courtesy of athgo.org

Who are you trying to reach?

REMEMBER THESE PEOPLE?

Millennial

The Silent Generation

Generation XBoomers

Photo courtesy of http://www.notionmotioncorp.com/

Photo courtesy of http://www.souzablog.com/

Photo courtesy :Comstock Images/©Getty Images/Thinkstock Photo courtesy of http://www.notionmotioncorp.com/

Here’s what the experts say:

Developing a persona

Example Persona

JennyJenny is a 29 year old single mother to Jack and Ellie.

Going shopping as a family is always an adventure. Ellie is curious about everything and often wanders off in a world of her own, unaware of where her mother is, while Jack longs to run around and often tries to escape from his buggy. Two active children, a buggy and bags of shopping do not make for an easy or comfortable bus journey!

Jenny’s time is incredibly precious to her and so she has little patience with anything that unnecessarily wastes her time. One night a week she manages to escape to her aerobics class, while the children’s grandparents baby-sit.

Via exclusivedesigntoolkit.com

So, now that you know who you want to reach. Use the networks they’re on.

TwitterPinterestInstagramTumblrFacebook

Infographic: Carlos Monteiro,Adweek.com

TwitterPinterestInstagramTumblrFacebook

Infographic: Carlos Monteiro,Adweek.com

TwitterPinterestInstagramTumblrFacebook Infographic:

Carlos Monteiro,Adweek.com

TwitterPinterestInstagramTumblrFacebook

Infographic: Carlos Monteiro,Adweek.com

TwitterPinterestInstagramTumblrFacebook

Infographic: Carlos Monteiro,Adweek.com

And then you aggregate.

• Hootsuite.com

• Bufferapp.com

• TweetDeck.com

• Seesmic.com

(Seesmic has been acquired by Hootsuite.com)Photo courtesyThe Business by O2

Develop a strategy.

Example strategy

 ONLINE MEDIA PLAN1)Time Period: 12 Months2)Staff Commitment: 1 employeeGoals:a) Increase awareness among target audienceb)Increase new/recurring donations c)Increase enrollment in mailing list/e-newsletter.

SOCIAL NETWORKSFacebook

Post Frequency: Once a weekTime commitment: 2-4 hours weeklyShort term objectives/tactics:• Create posts that provide shareable

information relevant to target audience

• Alert Facebook users of new blog posts, newsletters or information from agency website

• Create and share engaging visual content (videos, blogs, info-graphics); boost posts that encourage engagement

Key Metrics Goals for Facebook • 1000 page likes • 10% increase in recurring donors

(new & casual donors)• 50% of page posts with interactions

Content Marketing: How to be heard• Find a healthy balance

• Publish content that is exclusive and overlapping

• Get your name out there.

Some ideas to try

Google for nonprofits

•Google Grants•Use this link to view eligibility and to apply. Click “join the program.”

Facebook Ads

• How to create epic Facebook Ads.

Creating Facebook Ads: The basics

1. If you’ve never created an Ad.

2. The basics