Social MediaAs a Ministry

Maverick Martin

Director of TechnologyCompass – finances God’s way

Failure to embracesocial media

is failure to do mission

Technology c. 1900

What is Social Media?

Networks

Blogs

Location

Niche

Enterprise

Wiki

Discussion

Business

Reviews

Video

Documents

Music

Live Casting

Pictures

Examples of Social Media

• Social networking sites• Blogs• Collaborative projects – Wiki, DropBox, Drive• MUVEs/virtual social worlds – 2nd Life• Game worlds – World of Warcraft, Minecraft• Content Communities – YouTube, Adobe• Shopping / Review – Yelp, Amazon

LinkedIn Groups

Blogs

Collaborative Projects(Google Drive, Dropbox, Office 365, etc.)

Mobile Apps

Niche Online Communities

Question:

Do you need to be in every social media platform have an effective

ministry?

Know Your Audience

Individual Goals• Personal Development• Ministry Information and Networking• Build relationships with friends, family, others

Organization Goals• Provide Information about …• Two-way Communication - Making Connections• Announcements, Reminders, Attendance

Goals + Resources + Preferences = Strategy!

Resources

Time • semester or other schedules• expectations for frequency of posts• maintenance and monitoring

Staffing • social media position• additional duties as assigned• one account multiple contributors

Resources

Content• events: workshops, ministry fairs, revivals• materials: handouts, sermons, slide stack• resources: forms, opportunities, databases, directories

Tech Support• in-house: in your organization• colleagues: other users, church members, personal

network• platforms: support documents, troubleshooting tips

Preferences

… for participation and interactionYou, your church/ministry, your members?

• Synchronous (real-time) vs. asynchronous• Personal vs. Professional updates• Text-based, images, multimedia • Closed group vs. open access

Goals + Resources + Preferences = Strategy!

Goals + Resources + Preferences = Strategy!

• Be yourself• Look for opportunities to show love to others• Decide how much time you will give• Stay safe – know who you are talking to• Never publically post negative comments• Never respond to negative comments• Provide useful information

Practical Tips

Questions?