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• This report covers the present scenario and the growth prospects of the global mobile ad spending market for the period 2015-2019.
• To calculate the market size, the report considers the revenue generated through mobile search advertising and mobile display advertising such as banners, in-app, videos, and rich media.
• Technavio's report, the Global Mobile Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
Global Mobile Ad Spending Market
2015-2019
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Market Overview• Mobile advertising (mobile ad) refers to the
promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium.
• Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message.
• Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
• Technavio's analysts forecast the global mobile ad spending market to grow at a CAGR of 38.12% over the period 2014-2019.
To know more aboutGlobal Mobile Ad Spending
Market 2015-2019,please mail us at
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Key Vendors and Regions
• Chartboost
• Flurry
• InMobi
• Millennial Media
• MoPub
• Pandora Media
• Amobee
• Baidu
View Our Report: Global Mobile Ad Spending Market 2015-2019
• Americas
• APAC
• EMEA
Vendors Regions
USA – CANADA – UK – CHINA – INDIA
Key Findings
• The increased penetration of Internet and mobile devices worldwide has increased downloading of mobile apps in the past few years and is expected to witness further growth during the forecast period.
• The growing number of smartphone and tablet users along with a significant increase in the time spent browsing on mobile devices has resulted in an increase in in-app advertising.
• The ways of collecting and disseminating information has undergone vast changes.
• Billions of people collect information through the Internet by using search engines and therefore vendors in the ad network are leveraging on it.
• Advertisers are increasingly buying mobile ad space through programmatic media. Digital content consumption is going to increase in the coming years.
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Key Questions Answered in Our Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Global Mobile Ad Spending Market 2015-2019
95 Pages | SKU: IRTNTR6033
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