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This sophisticated service offers you the opportunity to optimize a complete social media ad buying @ Facebook.com and several other popular networks as well.
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Social Media Ad Spending Optimization
Our Innovative Social Media Service
Social media ad Spending Optimization
How it works?
Social Conversion Manager
This sophisticated service offers you the opportunity to optimize a complete social media ad buying @ Facebook.com and several other popular networks as well.
Our optimization engine combines industry leading technology
with unparalleled fan acquisition expertise, to deliver the highest quality fans at the lowest cost, and does it all at scale.
It optimizes towards engagement for best results, while deploying ads in 500+ placements with over 18,000 creative iterations. Eventually, our software is saving for your brand several days of work!
What more?
Owned and earned social media content will reach only 16% of an average social audience. Our software’s “Evergreen” technology helps customers activate the 84% of their untapped audience to amplify engagement, turning them from brand bystanders to evangelizers.
Our software optimally distributes content to maximize social audience interaction. By leveraging our advanced analytics, it determines which organic content has been most relevant, engaging and viral with respect to the customer’s audience.
Performance monitoring is based on transparent pricing and our social Conversion management tool can optimize CPC (cost per click), CPI (cost per installation), CPF (cost per fan), CTR (click through rate) and several other metrics or KPIs.
How we deliver?
Brand assigns campaign parameters and our software utilizes
the targeting criteria to reveal the users most likely to engage
Thousands of different creative combinations (copy + image) are generated for optimal performance
Algorithmically controlled multivariate testing uncovers the best ad variation to most efficiently achieve the brand’s campaign goals
Our “Budget Allocator” automatically adjusts bids and reallocates budgets to top performing campaigns in real-time to guarantee the most qualified fans at the lowest cost
Does it really work?
In the following slides, we’ll provide brief insights of our Social
Software’s features and techniques, for national and international
clients in the following verticals
Entertainment
Mobile
Media
Retail
The Task:
A newly released film wanted to increase their social presence quickly and effectively, by reaching consumers likely to see the film in theaters and interact with the brand online.
Our Approach:
Create ads in the Facebook Marketplace, utilizing top-notch brand creative combined with our dynamic targeting optimization techniques to reach the right audience at the best cost.
Results:
Paid growth contributed to an increase of 5,000 fans, plus an additional 96,000 in Organic growth
Delivered fans at a cost 75% lower than the client expected
During the campaign, People Talking About This increased by 200%
Viral reach climbed steadily during the campaign, reaching 2,000,000 more people than previous weeks
Entertainment Case Study
Insights:
Our Paid growth contributes directly to Organic growth, even in a 4 days campaign (10-14/8/2011)
Following a campaign, Organic reach stays high and continues to be higher than pre-launch
The Task:
A well established consumer-electronics
network wanted to increase its social presence, while promoting selected discounted products.
Our Approach:
Promote ROW and GR oriented ads, while working closely with the customer’s advertising agency to maximize creativity & ad spending.
Results:
The campaign delivered all 25,000 highly targeted fans in 3 weeks, that is less than the initially expected 30 days.
The customer’s FB page delivered 32,368,219 impressions, diffusing in total 14,540 social clicks.
The customer upgraded this ad-hoc campaign to an annual Fan base development project, while cross promoting several other social projects.
Entertainment Case Study
Insights:
The simultaneous Organic and Paid Growth, secured the users’ high engagement during all bursts
Less than 2% of the active fans “un-liked” the customer’s FB page, throughout the campaign
Media Case Study
The Task: A new TV show on a major network wanted to execute a geo-targeted campaign with rigorous creative flights. The goal was to achieve across six different geographic regions traffic to the show’s homepage. Our Approach: Over 20 different creative flights were run over 9 days. Spend was monitored carefully across all geographical cities, based on a minimum cpc. Results: The average CPC was almost 10% lower than the customer’s goal. Delivered 5% more clicks and a progressive viral engagement of the audience.
Insights: Rotating fresh creative significantly reduced the cost per click of the campaign despite the limited 24-hour duration of display. Fresh ad content is able to catch the average Facebook users’ eye thus driving greater efficiencies for each ad rotation. The figure below displays the growth in Facebook users talking about the brand page.
Mobile Case Study
The Task:
A large mobile client wanted to increase its Facebook fan base by a minimum of 200,000 fans.
The secondary goal was to ensure that paid media growth is efficiently spent on individuals with the potential to translate into further earned media growth.
Our Approach:
Apply intelligent optimization techniques to ensure precise, cost-effective targeting.
Find new segments of users to grow Mobile Brand’s fan base beyond their existing members (already high previous to launch).
Results:
Over 200,000 fans acquired in 2 months (almost quadrupled starting fan base).
7x increase in sentiment metrics upon launch of the campaign
Insights:
The paid growth complements organic and stimulates earned social media
Our solutions scale even for large brands with cultivated fan-bases
Retail- Case Study
The Task:
Drive clicks to the client’s Facebook page in order to increase awareness of a new Fall Fashion Line (the event lasted 7 days).
Our Approach:
Pinpoint the user demographic that represents the highest engagement rate.
Apply intelligent optimization techniques to ensure precise, cost-effective targeting.
Results:
Delivered twice the volume of clicks, that the client expected on his Facebook Page
Delivered 10,000 clicks to the client’s Facebook page in three days
Insights: Leveraging solutions for a particular event can produce exceptional results, even in a very short period
Airline - Case Study
Objective:
A leading international airline was running an exciting Facebook promotion for particular destinations. Promotional Page Posts were targeted to two groups: Domestic fans and International fans. While a little over 400,000 fans fell into this group combined, their Page Posts were reaching about 31% of them on average, and engagement was at roughly 8%.
Results: Our “Evergreen” software assisted the airline to amplify the Page Posts’ exposure and to increase engagement with the promotion. By ensuring that each post reached an optimal percentage of fans with the highest likelihood to interact, engagement with the page nearly doubled to approx. 15% Furthermore, total average reach more than doubled to 63.4%, meaning that well over half of the targeted audience saw the promotion content at least once Moreover, even though average CTR for the campaign was a staggering 0.835% (over 8 times what is considered optimal by normal Facebook ad standards!), the CTR for posts that appeared in the Facebook News Feed dwarfs this number with an astonishing 5.97% CTR
TV - Case Study
Objective:
A major television network was strategizing the release of their first season of a very popular TV show. The network wanted to incorporate paid media into the broader advertising plan to mirror their offline executions.
Specifically, the network wanted to heavy up on social advertising before and after the first episode in order to generate buzz for the new program.
Results: Paid media campaigns proved very effective in creating large engagement lifts on the customer’s Facebook page, providing a 2x lift in engagement on the show’s Facebook fan page. Incorporating paid media 1-2 days before each episode can translate into increased viewership for the customer’s program. Strong spikes in viral engagement occurred after every episode, showcasing the unique opportunity for paid media to further boost the conversation.
Who is using it?
