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INDONESIA AD SPENDING 2013

Indonesia Ad Spending 2013

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Several insights about Media Consumption and Ad Spending in Indonesia

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Page 1: Indonesia Ad Spending 2013

INDONESIAAD SPENDING 2013

Page 2: Indonesia Ad Spending 2013

TRADITIONAL DIGITAL

MEDIA CONSUMPTION

2

vs

Page 3: Indonesia Ad Spending 2013

3

1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 8

HOURS SPENT ON DIGITAL MEDIA

PHILIPPINES

MALAYSIA

INDONESIA

THAILAND

VIETNAM

SINGAPORE

CHINA

INDIA

HONG KONG

TAIWAN

SOUTH KOREA

AUSTRALIA

JAPAN

8 7 6 5 4 3 2 1

8 7 6 5 4 3 2 1

HOURS SPENT ON TRADITIONAL MEDIA

Source:GlobalWebIndex Q4 2012

Question:“How many hours do you spend doing X on a typical day?”

PRINT RADIO TV PC MOBILE

vs

Page 4: Indonesia Ad Spending 2013

4

1.18OTHER

FORUMS

SOCIALNETWORKING

RADIO STREAMING

TV STREAMING

TIME SPENT (HOURS) ON ONLINE ACTIVITIES

BLOGGING

1.38

2.21

0.480.45

1INDONESIA

Source:GlobalWebIndex Q4 2012

Page 5: Indonesia Ad Spending 2013

5

ASIA-PACIFIC

MEDIAAD SPENDING

Page 6: Indonesia Ad Spending 2013

6

TOTAL MEDIA AD SPENDING

2012 2013 2014 2015 2016

$145.9$157.5

$168.8$179.8$190.9

ASIA-PACIFIC

in billions

TOTAL MEDIA AD SPENDING

GROWTH

8.5%

7.9%

7.2%

6.5%6.2%

Source:eMarketer, December 2012

Notes:Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio and TV

ASIA-PACIFIC IS THE SECOND-LARGEST ADVERTISING ECONOMY WORLDWIDE AFTER NORTH-AMERICA

BEGINNING IN 2012 AND THROUGH THE REST OF THE FORECAST PERIOD, TOTAL AD SPENDING IN ASIA-PACIFIC WILL GROW FASTER THAN IN NORTH AMERICA

Page 7: Indonesia Ad Spending 2013

2012 2013 2014 2015 2016

7

DIGITAL AD SPENDING

$27.3 $32.5 $37.7 $42.9 $48.6

ASIA-PACIFIC

in billions

DIGITAL AD SPENDING

GROWTH25%

19%16%

14% 13%

Source:eMarketer, December 2012

Notes:Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising

ASIA-PACIFIC WILL EXPERIENCE MASSIVE GROWTH AND BECOME THE SECOND-LARGEST DIGITAL AD MARKET IN THE WORLD STARTING FROM 2013 AND THROUGHOUT THE FORECAST PERIOD

Page 8: Indonesia Ad Spending 2013

2012 2013 2014 2015 2016

8

MOBILE AD SPENDING

$2.65 $3.41 $4.31 $5.31 $6.19

ASIA-PACIFIC

in billions

MOBILE AD SPENDING

GROWTH

40%

28.6%26.4%

23.2%

16.5%

Source:eMarketer, December 2012

Notes:Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets

BY 2016, MOBILE AD SPENDING IN ASIA PACIFIC WILL TOTAL $6.19 BILLION, THE THIRD LARGEST IN THE WORLD, DRIVEN BY A SURGE IN GROWTH IN CHINA, INDIA AND INDONESIA

Page 9: Indonesia Ad Spending 2013

9

2012 2013 2014 2015 2016

AD SPENDING COMPARISONASIA-PACIFIC

TOTAL MEDIA AD SPENDING

DIGITAL AD SPENDING

MOBILE AD SPENDING

in billions

$145.9$157.5

$168.8$179.8$190.9

18.7% 20.6% 22.3% 23.9% 25.4%

1.82% 2.17% 2.55% 2.95% 3.24%

Source:eMarketer, December 2012

TOTAL MEDIA AD SPENDING IN ASIA-PACIFIC WILL CONTINUE TO GROW AT A HEALTHY PACEASIA-PACIFIC WILL INCREASE EXPENDITURES IN DIGITAL AD SPENDING AND BECOME BIGGER PLAYERS IN THE GLOBAL MARKETALONG WITH NORTH AMERICA AND WESTERN EUROPE, ASIA-PACIFIC WILL COMMIT THE MOST AD DOLLARS TOWARDS MOBILE THROUGH 2016

Page 10: Indonesia Ad Spending 2013

10

INDONESIA

MEDIAAD SPENDING

Page 11: Indonesia Ad Spending 2013

11

2012 2013 2014 2015 2016

TOTAL MEDIA AD SPENDINGINDONESIA

Source:eMarketer, June 2013; confirmed and republished, August 2013

Notes:Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio and TV

$7.62$9.14

$11.16$12.94

$15.01

23.9%19.9%

22.1%

15.9% 16.0%

in billions

TOTAL MEDIA AD SPENDING

GROWTH

DRIVEN BY A RISE IN TV VIEWING, A GROWING MIDDLE CLASS AND A GREATER VOLUME OF DIRECT FOREIGN INVESTMENT, INDONESIA WILL EXPERIENCE GROWTH FOR TOTAL MEDIA AD SPENDING THROUGHOUT THE FORECAST PERIOD

Page 12: Indonesia Ad Spending 2013

2012 2013 2014 2015 2016

12

DIGITAL AD SPENDINGINDONESIA

2012 2013 2014 2015 2016

$0.14 $0.24 $0.42 $0.72 $1.1955.6%

71.4%75.0%

71.4%65.3%

Source:eMarketer, June 2013

Notes:Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising

in billions

DIGITAL AD SPENDING

GROWTH

EMERGING MARKETS LED BY INDONESIA, CHINA AND INDIA ARE EXPECTED TO PROPEL THE DIGITAL AD SPENDING IN THE REGION BY $2 BILLION, SURPASSING THE WESTERN EUROPE

Page 13: Indonesia Ad Spending 2013

2012 2013 2014 2015 20162012 2013 2014 2015 2016

13

MOBILE AD SPENDINGINDONESIA

2012 2013 2014 2015 2016

MOBILE AD SPENDING

GROWTH

in millions

Source:eMarketer, June 2013; confirmed and republished, August 2013

Notes:Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets

150%

80%

77.8%87.5% 83.3%

$5 $9 $16 $30 $55

WITH ITS RISING INTERNET PENETRATION AND SMARTPHONE USERS, MOBILE AD SPENDING IN INDONESIA IS EXPECTED TO CONTINUE TO RISE

Page 14: Indonesia Ad Spending 2013

2012 2013 2014 2015 20162012 2013 2014 2015 20162012 2013 2014 2015 2016

14

$7.62$9.14

$11.16$12.94

$15.01

1.84% 2.63% 3.76% 5.56% 7.93%

AD SPENDING COMPARISONINDONESIA

TOTAL MEDIA AD SPENDING

DIGITAL AD SPENDING

MOBILE AD SPENDING

in billions

0.07% 0.1% 0.14% 0.23% 0.37%

Source:eMarketer, June 2013; confirmed and republished, August 2013

ALTHOUGH INDONESIA’S AD ECONOMY STILL REMAINS MOSTLY RELIANT ON TRADITIONAL MEDIA ADVERTISING FORMATS SUCH AS TV, MAGAZINES AND NEWSPAPERS, THE DIGITAL AD SPENDING IN INDONESIA IS FORECASTED TO SEE ESPECIALLY HIGH GROWTH

Page 15: Indonesia Ad Spending 2013

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AD SPENDING - BY MEDIAINDONESIA

TV

NEWSPAPER

INTERNET

MAGAZINE

OUTDOOR

RADIO

CINEMA

in millions

AD SPENDING$1,628

$501

$147

$90

$78

$65

$11

8.5%

GROWTH15.2%

51.5%

7.8%

14.8%

9.6%

12.5%

Source:GroupM, December 2012

DIGITAL SPENDING IS BEGINNING TO RAMP UP AS MEDIA BUYERS ADJUST TO THE ONLINE WORLD.

IT WILL SEE SIGNIFICANTLY HIGHER GROWTH RATES OVER THE NEXT FEW YEARS

Page 16: Indonesia Ad Spending 2013

END