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https://youtu.be/cRFqQ0Lvz_Q?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
https://youtu.be/4A0qrKLC_SQ?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
LIVErtising.NET IHECS 2014-201524
https://youtu.be/VaJjPRwExO8?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
LIVErtising.NET IHECS 2014-2015
7 Reasons…
1. Increase Sales Via Social Recommendation
2. Understand Your Competition
3. Give Better Customer Service
4. Increase Your Search Ranking
5. Build Brand Loyalty
6. Target Your Ads Better and Optimize Your Ad Spend
7. Gain New Customers
27
https://econsultancy.com/blog/66244-eight-ways-brands-can-add-meerkat-into-their-marketing-mix/
LIVErtising.NET IHECS 2014-201549
Presence -> Engagement= Interaction + Advocacy
LIVErtising.NET IHECS 2014-2015
SocMed basics: A presence is NEVER a
strategy
76
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
77
OBJPLAN of ACTIONS
StrategyTactic 2Tactic 1
Tactic 3 Tactic NWhy?
What?
How?Mission
Goals
Cy
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
79
OBJPLAN of ACTIONS
StrategyTactic 2
Tactic 1
Tactic 3
Tactic NK P I
metrics
Cy
STRAT KPI
METRICTACT
brand awareness
lead generation
brand reputation
promotion on Twitter
CTR
# SM leads / total # leads
# pos - # neg / # pos + # neg
# of RT
# likes + # shares + # cmts / # msges
FB page
# likes
CTA on website
# pos - # neg / # pos + # neg
# likes + # shares + # cmts / # msges
# SM leads / total # leads
Engagement rate
Lead Generation Efficiency
Sentiment (ratio)1
2
3
LIVErtising.NET IHECS 2014-2015
SocMed basics: A presence is NEVER a
strategy
88
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
89
OBJPLAN of ACTIONS
StrategyTactic 2Tactic 1
Tactic 3 Tactic NWhy?
What?
How?Mission
Goals
Cy
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
90
OBJPLAN of ACTIONS
StrategyTactic 2
Tactic 1
Tactic 3
Tactic NK P I
metrics
Cy
STRATEGY
adapted from: http://searchenginewatch.com/sew/how-to/2202307/social-media-roi-how-to-define-a-strategic-plan
LIVErtising.NET IHECS 2014-2015
SocMed basics: Social Capital before financial
94