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Digital Mobile VR Social Media

LIVErtising 2015 6 social media slideshare

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DigitalMobile

VR

Social Media

LIVErtising 15.6

NO

BULLSHIT

SOCIAL MEDIA

“What can I do with it?”

Think OUTSIDE the (social media) box

Visual - addictive - young -geoloc - free

Awarenesscampaign

https://youtu.be/cRFqQ0Lvz_Q?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ

Marketstudy

Product launch&contest

https://youtu.be/4A0qrKLC_SQ?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ

Trial, loyalty,couponing&virality

LIVErtising.NET IHECS 2014-201523

LIVErtising.NET IHECS 2014-201524

https://youtu.be/VaJjPRwExO8?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ

SocMed, OK!

But Why?

LIVErtising.NET IHECS 2014-2015

7 Reasons…

1. Increase Sales Via Social Recommendation

2. Understand Your Competition

3. Give Better Customer Service

4. Increase Your Search Ranking

5. Build Brand Loyalty

6. Target Your Ads Better and Optimize Your Ad Spend

7. Gain New Customers

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THE 1 REASON?

Audience!

How much time?

LIVErtising.NET IHECS 2014-201531

How many people?

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How often?

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How manyplatforms?

Some additional data,for the record!

From ORGANIC to PAID (?)

LIVErtising.NET IHECS 2014-2015

8

46

3 trends

https://econsultancy.com/blog/66244-eight-ways-brands-can-add-meerkat-into-their-marketing-mix/

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Presence -> Engagement= Interaction + Advocacy

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Video

Mobile

Anonymou

s

1 more trend…

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TRADITIONALADVERTISING

PERMISSIONADVERTISING

NETWORKED / CONNECTEDADVERTISING

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From ORGANIC to PAID (?)

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From STRATEGY to TACTICS

LIVErtising.NET IHECS 2014-201574

Error #1

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LIVErtising.NET IHECS 2014-2015

SocMed basics: A presence is NEVER a

strategy

76

LIVErtising.NET IHECS 2014-2015

SocMed basics: STRATEGY vs TACTICS

77

OBJPLAN of ACTIONS

StrategyTactic 2Tactic 1

Tactic 3 Tactic NWhy?

What?

How?Mission

Goals

Cy

1

23

LIVErtising.NET IHECS 2014-2015

SocMed basics: STRATEGY vs TACTICS

79

OBJPLAN of ACTIONS

StrategyTactic 2

Tactic 1

Tactic 3

Tactic NK P I

metrics

Cy

Let’s practice,

OK?

STRAT KPI

METRICTACT

brand awareness

lead generation

brand reputation

promotion on Twitter

CTR

# SM leads / total # leads

# pos - # neg / # pos + # neg

# of RT

# likes + # shares + # cmts / # msges

FB page

# likes

CTA on website

# pos - # neg / # pos + # neg

# likes + # shares + # cmts / # msges

# SM leads / total # leads

Engagement rate

Lead Generation Efficiency

Sentiment (ratio)1

2

3

http://1drv.ms/1GKoxPH

http://1drv.ms/19CEjPt

NO

BULLSHIT

SOCIAL MEDIA

DigitalMobile

VR

Social Media

Visual - addictive - young -geoloc - free

LIVErtising.NET IHECS 2014-2015

SocMed basics: A presence is NEVER a

strategy

88

LIVErtising.NET IHECS 2014-2015

SocMed basics: STRATEGY vs TACTICS

89

OBJPLAN of ACTIONS

StrategyTactic 2Tactic 1

Tactic 3 Tactic NWhy?

What?

How?Mission

Goals

Cy

LIVErtising.NET IHECS 2014-2015

SocMed basics: STRATEGY vs TACTICS

90

OBJPLAN of ACTIONS

StrategyTactic 2

Tactic 1

Tactic 3

Tactic NK P I

metrics

Cy

LIVErtising.NET IHECS 2014-201591

tip #1

STRATEGY

adapted from: http://searchenginewatch.com/sew/how-to/2202307/social-media-roi-how-to-define-a-strategic-plan

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Error #2

LIVErtising.NET IHECS 2014-2015

SocMed basics: Social Capital before financial

94

LIVErtising.NET IHECS 2014-2015

Social?

95

LISTENING Sharing

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tip #2

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Error #3

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SocMed basics: 90 – 9 - 1

99

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Error #4

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NO

BULLSHIT

SOCIAL MEDIA