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The Global VillageHow Mobile Games Cross Borders, or Fail to

PRESENTED BY: SIMON KHALAF@simonkhalaf

2

Gaming Retains its #1 Position in Mobile

Note: US only Source: Flurry Analytics, ComScore, NetMarketShare

It’s No Surprise App Addiction is on the Rise

Source: Flurry Analytics

Mobile Addicts Are More Likely to Be Gamers

Source: Flurry Analytics

Women Spend the Most Time in Games

Source: Flurry Analytics, Top iOS Gaming Apps, April-May 2014

Number of Android Gaming Devices on the Flurry Platform (Millions)

We Are the World… Of Gamers

United

States

China

United

Kingdo

mRus

sia

German

yInd

ia

France

Brazil

Canad

a

South

Korea

151140

34 26 25 24 21 20 16 14

Note: Gaming devices are devices that have generated at least one session in a gaming app. Source: Flurry Analytics, active Android devices as of March 2014

Average Daily Time Spent in Android Games, by Gamers (Minutes)

Gaming is the Global Pastime

Source: Flurry Analytics, 60,000 device sample, January 2014

We Are What We PlayDistribution of Android Sessions by Game Category

Source: Flurry Analytics, 60,000 device sample, January 2014

Percentage of Android Gamers by Category

Arcade & Action, Casual Games Span Borders

Note: Percentage of Android gamers who engaged in at least one session in any given category. Totals may add to more than 100%. Source: Flurry Analytics, 60,000 device sample, January 2014

Average Monthly Android Session Frequency in Top Game Categories

Indians Love Card Games, Germans Love Quizzes

Source: Flurry Analytics, 60,000 device sample, January 2014

12

Total time spent in apps by user country and app country of origin

We Spend the Most Time in Apps Made Nearby

Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013

United States

United Kingdom

Brazil China 0%

10%20%30%40%50%60%70%80%90%

100%

59%35% 25% 16%

5%7% 64%

33% 44%56%

18%

13%8%8%

OtherBrazilChinaUnited KingdomUnited States

Perc

enta

ge o

f tot

al t

ime

in a

pps

User country

App country of origin

13

Percentage of Active Apps by Developer Country

US Losing its Lead in Software

Source: Flurry, based on all apps in the Flurry system March of each year

PC Era 2011 2012 2013 2014

65%53% 46% 38% 34%

35%47% 54% 62% 66%

OtherUS

Worldwide Mobile Gaming Revenues

Mobile Gaming Revenue to Reach $24B in 2016

2012 2013 2014 2015 2016

9.1

13.7

17.81

21.323.8

US $

Billio

ns

Source: Gartner

By 2016, 33% of Gaming Revenues Will Come from Ads

Ads Becoming a Bigger Slice of the Pie

2014 2015 2016

$17.81 $21.3 $23.8

$6$8.3

$12

US $

Billio

ns

AdsIAP

Source: Gartner

16

Mobile’s Share of the 93B Gaming Software Industry in 2013

Mobile Gaming Is Still Only 14% of Total

Mobile14%

Handheld19%

PC19%

Console47%

Source: Gartner

An $80B Worldwide Upside Potential

tPRESENTED BY: JOHN SMITH

Thank You

@simonkhalaf