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Some entertainers, like Michael Jackson, become worldwide stars. But others stop at the border. With games, the same is true. We’ll delve into why. What appeals to a broader audience? What games work mainly in just one country, or spread to adjacent countries? Flurry captures analytics on more than 170,000 app makers and 150 billion play sessions a month.
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The Global VillageHow Mobile Games Cross Borders, or Fail to
PRESENTED BY: SIMON KHALAF@simonkhalaf
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Gaming Retains its #1 Position in Mobile
Note: US only Source: Flurry Analytics, ComScore, NetMarketShare
It’s No Surprise App Addiction is on the Rise
Source: Flurry Analytics
Mobile Addicts Are More Likely to Be Gamers
Source: Flurry Analytics
Women Spend the Most Time in Games
Source: Flurry Analytics, Top iOS Gaming Apps, April-May 2014
Number of Android Gaming Devices on the Flurry Platform (Millions)
We Are the World… Of Gamers
United
States
China
United
Kingdo
mRus
sia
German
yInd
ia
France
Brazil
Canad
a
South
Korea
151140
34 26 25 24 21 20 16 14
Note: Gaming devices are devices that have generated at least one session in a gaming app. Source: Flurry Analytics, active Android devices as of March 2014
Average Daily Time Spent in Android Games, by Gamers (Minutes)
Gaming is the Global Pastime
Source: Flurry Analytics, 60,000 device sample, January 2014
We Are What We PlayDistribution of Android Sessions by Game Category
Source: Flurry Analytics, 60,000 device sample, January 2014
Percentage of Android Gamers by Category
Arcade & Action, Casual Games Span Borders
Note: Percentage of Android gamers who engaged in at least one session in any given category. Totals may add to more than 100%. Source: Flurry Analytics, 60,000 device sample, January 2014
Average Monthly Android Session Frequency in Top Game Categories
Indians Love Card Games, Germans Love Quizzes
Source: Flurry Analytics, 60,000 device sample, January 2014
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Total time spent in apps by user country and app country of origin
We Spend the Most Time in Apps Made Nearby
Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013
United States
United Kingdom
Brazil China 0%
10%20%30%40%50%60%70%80%90%
100%
59%
35%25%
16%
5%
7% 64%
33%44%
56%
18%
13%
8%
8%
OtherBrazilChinaUnited KingdomUnited States
Perc
en
tag
e o
f to
tal ti
me in
ap
ps
User country
App country of origin
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Percentage of Active Apps by Developer Country
US Losing its Lead in Software
Source: Flurry, based on all apps in the Flurry system March of each year
PC Era 2011 2012 2013 2014
65%53% 46% 38% 34%
35%47% 54% 62% 66%
OtherUS
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Mobile’s Share of the 93B Gaming Software Industry in 2013
Mobile Gaming Is Still Only 14% of Total
Mobile14%
Handheld19%
PC19%
Console47%
Source: Gartner
An $80B Worldwide Upside Potential
tPRESENTED BY: JOHN SMITH
Thank You
@simonkhalaf
