S A N T A C L A R A U N I V E R S I T YG U E S T L E C T U R E

K A T E T A L B O T @ K A T E T A L B O T 2 | T A L B O T . K A T H R Y N @ G M A I L . C O M

CAREER IN SOCIALMEDIA

SINCE

WE HUSTLE

2009

10 YEARS AGO...

Social Networking:TheFacebook.com

Brand MessagingActivations and Partnerships Product Launches & Updates

Paid Social AdvertisingInfluencer Marketing

Contests

B2C STRATEGY

Brand MessagingThought Leadership

Analyst RelationshipsLead Generation

SEO

B2B STRATEGY

Emotional ConnectivityUsing Data as Insights

A/B TestingCreate Community

Target Social Networks

OVERALL STRATEGY

LEVERAGE YOUR POSITION

Ahead of the trendsBased in Silicon Valley

Go-GetterMillennials

Data-Driven Mindset

QUESTIONS?