Santa Clara Convention Center - February 13 in Light...Santa Clara Convention Center • Santa Clara, ... the technical foundation for today’s $12 billion worldwide industry

LEDSHOW™

THE

February 12-14, 2013Santa Clara Convention Center • Santa Clara, CA • USA

Presented by: Flagship Media Sponsors: Events: Owned & Produced by:

POST SHOW REPORT

2013

www.strategiesinlight.com

USA • EUROPE • JAPAN

2STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com

EVENT OVERVIEWStrategies in Light set new records in 2013, with an international attendance of nearly 5,000 LED and lighting executives and 200 exhibiting companies. Held February 12-14 at the Santa Clara Convention Center in Santa Clara, CA, Strategies in Light focused on the practical issues and solutions most critical to the success and continued growth of the global LED and lighting sectors.

The event kicked off with an Investor Forum showcasing 12 leading start-up companies sharing technology, business strategy and growth prospects with investment professionals. Pre-conference workshops covering a variety of topics ranging from color science for lighting to human factors and lighting design also took place.

The main conference program launched with a Plenary Session featuring Ms. Ella Shum, Director LED Market Research, Strategies Unlimited; Mr. Shuji Nakamura, Research Director of the Solid State Lighting & Energy Center, University of California, Santa Barbara; Mr. Norbert Hiller, Senior Vice President, Cree; Mr. M.J. Jou, President, Epistar; and Ms. Vrinda Bhandarkar, Director of Research, LED Lighting, Strategies Unlimited. Following the Plenary Session, LED Pioneer Awards were presented in celebration of the 50th anniversary of the invention of the visible LED to Mr. Nick Holonyak, Jr. John Bardeen Endowed Chair in Electrical and Computer Engineering and Physics and Professor of Electrical and Computer Engineering, University of Illinois at Urbana-Champaign; Mr. M. George Craford, Solid State Lighting Fellow, Philips Lumileds Lighting; Mr. Roland Haitz, President, Haitz Consulting; and Mr. Shuji Nakamura, Research Director of the Solid-State Lighting and Energy Center, University of California, Santa Barbara. Award recipients were honored for their instrumental efforts in advancing LED technology, providing the technical foundation for today’s $12 billion worldwide industry.

The exhibit floor opened immediately following where nearly 200 exhibitors displayed the latest products, technologies and services. The LED Light & Design Pavilion featured the US Department of Energy/Pacific Northwest National Laboratory tutorials, guided technical tours and RPI’s Lighting Research Center.

Strategies in Light is presented by LEDS magazine, Illumination in Focus and Strategies Unlimited and owned and produced by PennWell Corporation based in Tulsa, Okla.

Next year’s event will be held February 25-27, 2014 at the Santa Clara Convention Center in Santa Clara, CA.


WhICh OF ThE FOllOWINg BEST dESCRIBES yOuR dISCIplINE?

WhAT ApplICATIONS ARE yOu INVOlVEd WITh?

STANdOuT RESulTS:NEARly 70% of attendees felt that attending Strategies in light is important or very important for performing their job and establishing industry contacts

87% of exhibitors rated the quality and quantity of traffic as meeting or exceeding their expectations

85% of exhibitors rated their future business opportunities as meeting or exceeding their expectations as a result of the show

71% of exhibitors had more than 11 solid leads for new business as a result of the show

86% of exhibitors plan to definitely or most likely attend next year

MORE ThAN 70% of attendees plan to attend next year

Corporate / General Management - 15.3%

Design Engineer - 18.6%

Engineering Management - 11.0%

Architect Lighting Designer - 1.7%

Lighting Specifier - 4.3%

Product Engineering & Manufacturing - 13.8%

End User of LED Products - 2.1%

Product System Design - 2.6%

Corporate R&D - 5.7%

Investment / Financial - 1.9%

Purchasing - 3.1%

Research (Academic, Government) - 1.2%

Test, Measurement, Quality Control - 2.9%

Other - 15.8%

General Lighting - 69.7%

Entertainment & Decorative Lighting - 20.4%

Architectural Lighting - 32.9%

Signs & Displays - 19.2%

Vehicles - 13.0%

Mobile Appliances - 9.1%

Signals - 7.0%

Industrial and Medical - 26.2%

Backlighting & Projections - 13.9%


WhAT IS yOuR ESTIMATEd ANNuAl VOluME OF puRChASES ThAT yOu ARE dIRECTly INVOlVEd WITh?

WhAT AREA dO yOu hAVE puRChASINg INFluENCE OR AuThORITy IN?

WhAT IS yOuR ROlE IN ThE puRChASE OF pROduCTS ANd SERVICES?Final decision - 23.8%

Recommend - 45.9%

Specify - 10.8%

No role - 19.5%

Under $19,999 - 10.1%

$20,000 - $99,999 - 13.7%

$100,000 - $499,999 - 14.6%

$500,000 - $999,999 - 9.3%

$1,000,000 - $4,999,999 - 12.5%

$5,000,000 - $19,999,999 - 8.4%

$20,000,000 - $49,999,999 - 3.6%

$50,000,000 - $100,000,000 - 3.6%

More than $100,000,000 - 5.4%

Not applicable - 18.8%

Assembly & Manufacturing Equipment - 26.7%

Design/Engineering Services - 42.4%

Signs and Displays - 8.8%

Drivers, Controllers, Power supplies - 34.5%

Control systems for lighting - 23.9%

Encapsulants, Gels, Bonding Materials - 13.9%

Epitaxial Equipment & Materials - 4.8%

Substrates - 17.3%

LED wafer, Chips & Packages - 23.0%

Light Engines & Modules - 31.8%

Lighting Fixtures - 32.1%

OLED Products, Materials & MFG Equipment - 6.4%

Optics & Optical Design Software & Services - 20.6%

PCBs & Heat Sinks - 24.8%

Phosphors - 0.3%

Market Research Reports & Services - 12.4%

Test & Measurement Equipment - 16.1%

Assembly & Manufacturing Equipment - 26.7%Design/Engineering Services - 42.4%Signs and Displays - 8.8%Drivers, Controllers, Power supplies - 34.5%Control systems for lighting - 23.9%Encapsulants, Gels, Bonding Materials - 13.9%Epitaxial Equipment & Materials - 4.8%Substrates - 17.3%LED wafer, Chips & Packages - 23.0%Light Engines & Modules - 31.8%Lighting Fixtures - 32.1%OLED Products, Materials & MFG Equipment - 6.4%Optics & Optical Design Software & Services - 20.6%PCBs & Heat Sinks - 24.8%Phosphors - 0.3%Market Research Reports & Services - 12.4%Test & Measurement Equipment - 16.1%

* Results taken from survey conducted onsite at the 2013 event by Turnkey Surveys, an independent auditing firm.


February 12-14, 2013 ~ Santa Clara Convention Center ~ Santa Clara, CA , USA

TRACK 1: LED IN LIGHTING MARKET C ONFERENCE TRACK 2: LED IN LIGHTING TECHNOLOGY CONFERENCE TRACK 3: LED MANUFACTURING CONFERENCE

Tuesday, February 12, 2013

Thursday, February 14, 2013 HALF - DAY PRE -CONFERENCE WORKSHOPS 8:00AM -12:00PM

TRACK #1 LED & Lighting Market Conference Session s 3, 4 & 5 8:30 AM – 3:00 PM Mission City B4 & B5

Troffers Kits and Lamps 8:30 – 9:00 AM

DNV KEMA Energy & Subtainability 9:00 – 9:30 AM

The Lighting Revolution Will Not Be Televised: LED Technology in the Lighting Design Community 9:30 – 10:00 AM

Next Generating Lighting Awards for Outdoor Lighting 10:30 – 11:00 AM

Judging Outdoor Luminaires 11:00 - 11:30 AM

High Quality Fixtures vs LED? 11:30 – 12:00 PM

WKSP #1 – LED Lighting Standards and Methods of Measurements

Room -Grand Hyatt Ballroom A

WKSP # 3 – The Replacement Lamp Tear Down

Room - Hyatt Grand Ballroom B

WKSP # 5 – Driving Your Way to Better LED Lighting

Room - Hyatt Grand Ballroom C

Lunc h 12:00 – 1:00pm Hyatt Room D

HALF - DAY PRE -CONFERENCE WORKSHOPS 1:00 PM -5:00PM

WKSP #2 – IP Business Strategies in the LED Industry

Room - Hyatt Grand Ballroom A

WKSP #4 – Color Science for Lighting


WKSP #6 - Human Factors and Lighting Design


INVESTOR FORUM 9:00 AM – 12:00 PM Mission City Ballroom 4 & 5 TRACK #2 LED & Lighting Technology Conference Sessions 3, 4 & 5 8:30 AM – 3:00 PM Hyatt Grand A - C

The Module Effect on SSL 8:30 – 9:00 AM

Interchangeability, Interoperability, and the Future -Proo�ng of LED based Lighting Solutions 9:00 – 9:30 AM

Simpli�ed Connectivity and Higher Flux Density LED Packages 9:30 –10:00 AM

How to Tame the Testing Monster —From the Perspective of a Luminaire Manufacturer 10:30 – 10:50

LED Product Performance Veri�cation —A Balancing Act 10:50–11:10

Trust vs. No Trust —Testing From the Perspective of a Utility 11:10–11:30

Panel Discussion 11:30 – 12:00 PM

Lunch 12:00 – 1:00pm Mission City Ballroom 1

INVESTOR FORUM 1:00 PM – 4:30 PM Mission City Ballroom 4 & 5

Wednesday, February 13, 2013 TRACK #3 LED Manufacturing Conference Sessions 3 & 4 8:30 AM – 12:00 PM Grand Hyatt E & F

Process Control Methods for Accelerating LED Manufacturing Yield, Agility, and Pro�tability 8:30 – 9:00 AM

Fleet Management via Process Control Software 9:00 – 9:30 AM

Current Advantages and Future Potential of In -Situ Monitoring During Epitaxy in Today’s LED Production 9:30 – 10:00 AM

The Industrialization of GaN -Based LEDs by Means of GaN -on -Si Wafer Technology 10:30 – 11:00 AM

Wafer Manufacturing Maturity 11:00 – 11:30 AM

SEMI Standards Activities for Enhanced Manufacturability of HB LEDs 11:30 – 12:00 PM

PLENARY SESSION 8:00 AM – 12:00 PM Mission City B1 -B5

Overview of Worldwide LED Industry Ella Shum, Strategies Unlimited

Vision of LED World: What Kinds of LEDs We Expect in 2020 Shuji Nakamura University of California / Santa Barbara

LED's for the Lighting Industry Norbert Hiller Cree

Actualizing LED lighting: from innovation to commercialization Ming-Jiunn Jou Epistar Corporation

LED Lighting Market Vrinda Bhandarkar Strategies Unlimited

50th Year Award Presentation Robert Steele Strategies Unlimited

Lunch on the Exhibit Floor 12:00 – 1:30PM


TRACK #1 LED & Lighting Market Conference Session #1 & 2 1:30 – 5:00 PM Mission City B4 &B5

It's not Only about Money: Growing the Market for SSL 1:30 – 2:00 PM

Reaching the Next Evolution of Lighting 1:30 – 2:00 PM

What Value Does Solid State Lighting have Beyond Replacing Vacuum Lighting? 2:30 – 3:00 PM

There is Light Beyond Lighting 3:30 – 4:00 PM

Light and Health: Truths and Myths 4:00 – 4:30 PM

Photons and Plant Physiology – The Potential of Photomorphogenesis and Healthier Food with LEDs 4:30 – 5:00 PM

IKEA’s Strategic Choice for Lighting

1:30- 2:00 PM

The Future of Lighting

2:00 – 2:30 PM

Every Revolution Has its

Bumps: Systems Dynamics Modeling of

the SSL Ecosystem

2:30 – 3:00 PM

Conference adjourns

TRACK #2 LED & Lighting Technology Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt A, B, C

Advancing Remote Phosphor Technology and Addressing New Markets 1:30 – 2:00 PM

Quantum Dot Downconverters for Solid State Lighting 2:00 – 2:30 PM

OLED Commercialization: From Smart Phone Displays to 55” TV and General Lighting 2:30 – 3:00 PM

Adaptive Networked Exterior LED Lighting for Safety, Security and Energy Savings 3:30 – 4:00 PM

Unlocking New Markets in General Lighting with Tunable LED Light 4:00 – 4:30 PM

Capacitor - less Drivers: Innovative LED Driver Technologies 4:30 – 5:00 PM

Lighting and Electronics - Mixing Two Psychologies

1:30 – 2:00 PM

Flying With LEDs

2:00 – 2:30 PM

Advanced Color Rendition: A Trade -off

between Fidelity, Saturating, and Dulling

2:30 – 3:00 PM

Conference adjourns

TRACK #3 LED Manufacturing Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt E,F &G

KEYNOTE ADDRESS #1: Key Manufacturing Success Factors in the Ever Competitive LED Market 1:30 – 2:00 PM

KEYNOTE ADDRESS #2: Worldwide LED Manufacturing: The Race to Cost Reduction and Pro�tability 2:00 – 2:30 PM

Enabling Solid -State Lighting Through Advancements in MOCVD Technology 2:30 – 3:00 PM

Technology and Economic Considerations for High Volume HB LED Lithography Manufacturing 3:30 – 4:00 PM

High Throughput for Resist Coated GaN Etching 4:00 – 4:30 PM

Commercialization of High Performance LEDs based on GaN -on -Si Technology 4:30 – 5:00 PM

ConferenCe SCHeDULe at a gLanCe


February 12-14, 2013 ~ Santa Clara Convention Center ~ Santa Clara, CA , USA

TRACK 1: LED IN LIGHTING MARKET C ONFERENCE TRACK 2: LED IN LIGHTING TECHNOLOGY CONFERENCE TRACK 3: LED MANUFACTURING CONFERENCE

Tuesday, February 12, 2013

Thursday, February 14, 2013 HALF - DAY PRE -CONFERENCE WORKSHOPS 8:00AM -12:00PM

TRACK #1 LED & Lighting Market Conference Session s 3, 4 & 5 8:30 AM – 3:00 PM Mission City B4 & B5

Troffers Kits and Lamps 8:30 – 9:00 AM

DNV KEMA Energy & Subtainability 9:00 – 9:30 AM

The Lighting Revolution Will Not Be Televised: LED Technology in the Lighting Design Community 9:30 – 10:00 AM

Next Generating Lighting Awards for Outdoor Lighting 10:30 – 11:00 AM

Judging Outdoor Luminaires 11:00 - 11:30 AM

High Quality Fixtures vs LED? 11:30 – 12:00 PM

WKSP #1 – LED Lighting Standards and Methods of Measurements

Room -Grand Hyatt Ballroom A

WKSP # 3 – The Replacement Lamp Tear Down


WKSP # 5 – Driving Your Way to Better LED Lighting


Lunc h 12:00 – 1:00pm Hyatt Room D

HALF - DAY PRE -CONFERENCE WORKSHOPS 1:00 PM -5:00PM

WKSP #2 – IP Business Strategies in the LED Industry

Room - Hyatt Grand Ballroom A

WKSP #4 – Color Science for Lighting


WKSP #6 - Human Factors and Lighting Design


INVESTOR FORUM 9:00 AM – 12:00 PM Mission City Ballroom 4 & 5 TRACK #2 LED & Lighting Technology Conference Sessions 3, 4 & 5 8:30 AM – 3:00 PM Hyatt Grand A - C

The Module Effect on SSL 8:30 – 9:00 AM

Interchangeability, Interoperability, and the Future -Proo�ng of LED based Lighting Solutions 9:00 – 9:30 AM

Simpli�ed Connectivity and Higher Flux Density LED Packages 9:30 –10:00 AM

How to Tame the Testing Monster —From the Perspective of a Luminaire Manufacturer 10:30 – 10:50

LED Product Performance Veri�cation —A Balancing Act 10:50–11:10

Trust vs. No Trust —Testing From the Perspective of a Utility 11:10–11:30

Panel Discussion 11:30 – 12:00 PM

Lunch 12:00 – 1:00pm Mission City Ballroom 1

INVESTOR FORUM 1:00 PM – 4:30 PM Mission City Ballroom 4 & 5

Wednesday, February 13, 2013 TRACK #3 LED Manufacturing Conference Sessions 3 & 4 8:30 AM – 12:00 PM Grand Hyatt E & F

Process Control Methods for Accelerating LED Manufacturing Yield, Agility, and Pro�tability 8:30 – 9:00 AM

Fleet Management via Process Control Software 9:00 – 9:30 AM

Current Advantages and Future Potential of In -Situ Monitoring During Epitaxy in Today’s LED Production 9:30 – 10:00 AM

The Industrialization of GaN -Based LEDs by Means of GaN -on -Si Wafer Technology 10:30 – 11:00 AM

Wafer Manufacturing Maturity 11:00 – 11:30 AM

SEMI Standards Activities for Enhanced Manufacturability of HB LEDs 11:30 – 12:00 PM

PLENARY SESSION 8:00 AM – 12:00 PM Mission City B1 -B5

Overview of Worldwide LED Industry Ella Shum, Strategies Unlimited

Vision of LED World: What Kinds of LEDs We Expect in 2020 Shuji Nakamura University of California / Santa Barbara

LED's for the Lighting Industry Norbert Hiller Cree

Actualizing LED lighting: from innovation to commercialization Ming-Jiunn Jou Epistar Corporation

LED Lighting Market Vrinda Bhandarkar Strategies Unlimited

50th Year Award Presentation Robert Steele Strategies Unlimited



TRACK #1 LED & Lighting Market Conference Session #1 & 2 1:30 – 5:00 PM Mission City B4 &B5

It's not Only about Money: Growing the Market for SSL 1:30 – 2:00 PM

Reaching the Next Evolution of Lighting 1:30 – 2:00 PM

What Value Does Solid State Lighting have Beyond Replacing Vacuum Lighting? 2:30 – 3:00 PM

There is Light Beyond Lighting 3:30 – 4:00 PM

Light and Health: Truths and Myths 4:00 – 4:30 PM

Photons and Plant Physiology – The Potential of Photomorphogenesis and Healthier Food with LEDs 4:30 – 5:00 PM

IKEA’s Strategic Choice for Lighting

1:30- 2:00 PM

The Future of Lighting

2:00 – 2:30 PM

Every Revolution Has its

Bumps: Systems Dynamics Modeling of

the SSL Ecosystem

2:30 – 3:00 PM

Conference adjourns

TRACK #2 LED & Lighting Technology Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt A, B, C

Advancing Remote Phosphor Technology and Addressing New Markets 1:30 – 2:00 PM

Quantum Dot Downconverters for Solid State Lighting 2:00 – 2:30 PM

OLED Commercialization: From Smart Phone Displays to 55” TV and General Lighting 2:30 – 3:00 PM

Adaptive Networked Exterior LED Lighting for Safety, Security and Energy Savings 3:30 – 4:00 PM

Unlocking New Markets in General Lighting with Tunable LED Light 4:00 – 4:30 PM

Capacitor - less Drivers: Innovative LED Driver Technologies 4:30 – 5:00 PM

Lighting and Electronics - Mixing Two Psychologies

1:30 – 2:00 PM

Flying With LEDs

2:00 – 2:30 PM

Advanced Color Rendition: A Trade -off

between Fidelity, Saturating, and Dulling

2:30 – 3:00 PM

Conference adjourns

TRACK #3 LED Manufacturing Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt E,F &G

KEYNOTE ADDRESS #1: Key Manufacturing Success Factors in the Ever Competitive LED Market 1:30 – 2:00 PM

KEYNOTE ADDRESS #2: Worldwide LED Manufacturing: The Race to Cost Reduction and Pro�tability 2:00 – 2:30 PM

Enabling Solid -State Lighting Through Advancements in MOCVD Technology 2:30 – 3:00 PM

Technology and Economic Considerations for High Volume HB LED Lithography Manufacturing 3:30 – 4:00 PM

High Throughput for Resist Coated GaN Etching 4:00 – 4:30 PM

Commercialization of High Performance LEDs based on GaN -on -Si Technology 4:30 – 5:00 PM


PLenarY SeSSIon

8:05 - 8:15 WELCOMING REMARkS Christine Shaw, Senior Vice President, PennWell

8:15 - 8:45 OVERVIEW OF WORLDWIDE LED INDUSTRy Ella Shum, Director LED Market Research, Strategies Unlimited

ABSTRACTThis presentation will provide a review and update of worldwide market developments in LEDs and SSL in 2012. Top level market growth trends will be discussed, as well as developments in each of the major application areas, including lighting. In addition, a market forecast through 2017 will be presented.BIOElla Shum heads the market research in all application segments of the LED industry at Strategies Unlimited. She is also conference chair for the Strategies in Light events. Prior to joining Strategies Unlimited, Shum was General Partner at yEBy Associates, a consulting firm specialized in the LED industry. At yEBy, she was part of the initial phosphor sales team for Intematix and an early advisor to China’s SSL program. Shum was Managing Director of the R&D Lab at Emcore where she managed the development of TurboDisc reactors and epi research including LED technology. She was a marketing and sales executive for many years and she served as Vice President and Chief of Staff at BroadVision Inc. Shum received her MBA from The Wharton School, University of Pennsylvania and her B.Sc. in Computing Science from Imperial College, London.

8:45 - 9:15 VISION OF LED WORLD: WHAT kINDS OF LEDS WE ExPECT IN 2020 Shuji Nakamura, Research Director of the Solid State Lighting & Energy Center, University of California / Santa Barbara

ABSTRACTCurrently, all of major LEDs companies use a hetero-epitaxial growth to make LEDs. GaN substrates are now available for LEDs in spite of a high price. The performance of homo-epitaxial LEDs should be better than that of hetero-epitaxial LEDs in the view of the crystal quality. LEDs can be grown on a different crystal orientation from C-plain, such as semipolar and nonpolar plains using GaN substrates. Considering about the latest results of high-efficient semipolar blue LEDs with much smaller current and thermal droop in comparison with those of conventional C-plain LEDs, nonpolar and semipolar LEDs would occupy some market share around 2020. BIOShuji Nakamura was born on May 22, 1954 in Ehime, Japan. He obtained B.E., M.S., and Ph.D. degrees in Electrical Engineering from the University of Tokushima, Japan in 1977, 1979, and 1994, respectively. He joined Nichia Chemical Industries Ltd in 1979. In 1988, he spent a year at the University of Florida as a visiting research associate. In 1989 he started the research of blue LEDs using group-III nitride materials. In 1993 and 1995 he developed the first group-III nitride-based blue/green LEDs. He also developed the first group-III nitride-based violet laser diodes (LDs) in 1995. He has received a number of awards, including: the Benjamin Franklin Medal Award (2002), the Finnish Millennium Technology Prize (2006), the Prince of Asturias Award from Spain (2008) and the Harvey Prize of Israel Institute of Technology (2010). Since 2000, he is a professor of Materials Department of University of California Santa Barbara.

9:15 - 9:45 LED’S FOR THE LIGHTING INDUSTRy Norbert Hiller, SVP, Cree

ABSTRACTThe semiconductor bases business of LEDs enters the traditional lighting industry.BIONorbert Hiller heads the LED Components business unit. He joined Cree in 2001 after holding a similar position in LED components and light modules with OSRAM Opto Semiconductors since 1996. Prior to 1996, Mr. Hiller was a Marketing and Sales Manager for Philip’s Optoelectronics Center in the Netherlands, spending several years at one of their German facilities. Mr. Hiller holds a degree in Physics from the University of Cologne in Germany.

9:45 - 10:15 BREAk

WEdNESdAy, FEBRuARy 13 | MISSION CITy BAllROOM, B1-B5


WEdNESdAy, FEBRuARy 13

10:15 - 10:45 ACTUALIzING LED LIGHTING: FROM INNOVATION TO COMMERCIALIzATION Dr. MJ Jou, President, Epistar

ABSTRACTLEDs have gained in a wide variety of applications over the last few years, from back light for mobile device to TV to solid state lighting. The successful adoption of LED for lighting relies heavily on efficiency and cost improvement. In this talk, we will present approaches to achieve 235 lm/W of cool white and 226 lm/W of warm white LED using high voltage design. In addition, we will discuss an innovative design in order to achieve 160 lm/W for an omni-directional warm white light bulb. We believe using these new concepts, the penetration rate for LEDs in lighting will increase tremendously and mass commercialization of LED lighting will be realized in 2013.BIODr. Jou worked for MRL/ITRI and OES/ITRI Taiwan in the field of optoelectronic devices (LEDs, LDS and PDs) from 1990 to 1996. In 1996, he joined Epistar Corporation as one of the founders and served as Vice President of R&D, responsible for AlGaInP and InGaN LEDs development. Currently, Dr. Jou is the President of Epistar Corporation. His main interests are Metal-organic Vapor Phase Epitaxial (MOVPE) growth of optoelectronic devices and semiconductor device processing. Dr. Jou has authored or co-authored more than 70 technical papers in scientific journals and conferences and holds more than 60 patents in his fields of expertise. Dr. Jou has a Ph. D degree in Materials Science and Engineering from University of Utah and a B.S. degree in Chemical Engineering from National Taiwan University.

10:45 - 11:15 LED LIGHTING MARkET Vrinda Bhandarkar, Director of Research, LED Lighting, Strategies Unlimited

ABSTRACTThe decline in price of LED packages, increased use of mid-power packages, improved designs, availability of a variety of LED packages are some of the drivers that have made LED lighting competitive with other light sources. The increase in the volumes triggered by subsidies and rebates has further reduced prices for the end-users. The feasibility of LED lighting is no longer in doubt. The LED technology used with controls offers potential to save significant energy. The presentation will review some of these market drivers and the challenges in 2012 by application, and forecast the market for 2013-2017. BIOVrinda Bhandarkar joined Strategies Unlimited in 2006 to track the emerging LED lighting markets. Since then, she has written industry reports on LEDs in Lighting, LED Lighting Luminaires/Fixtures and LED Replacement Lamps, LED Outdoor Area and Street lighting and LED Driver ICs.

Vrinda is a valued participant in custom research projects for major players in the LED lighting industry. She and has presented the results of her research in the LED industry at many events, including the DOE Solid State Lighting Workshops on Market Transformation and Manufacturing and the U.S. National Research Council; conferences organized by SEMI, Semicon West, SID, ETimes, and World Green Energy Forum (2012); LEDs Magazine Webcast on “Opportunities and Challenges for LED Lighting Fixture Market in 2009”. She has authored several articles that have appeared in LED industry magazines.She has two master’s degrees- Economics and Sociology.


11:15 - 12:00 LED PIONEER AWARDS: CELEBRATING THE 50TH ANNIVERSARy OF THE INVENTION OF THE VISIBLE LED In October 1962, Nick Holonyak, then a researcher at General Electric’s laboratories in Syracuse, New york, demonstrated the first visible light emis-sion from an LED. Over the next 50 years LED technology made incredible advances thanks to the work of Dr. Holonyak, and many other outstanding scientists and engineers. To commemorate the 50th anniversary of the invention of the visible LED, Strate-gies in Light honors several of the pioneers who were instrumental in advancing LED technology, providing the technical foundation for today’s $12 billion worldwide industry that serves multiple applications, including lighting. Honorees include:

presenter: Bob Steele, Consultant, Strategies unlimitedDr. Robert V. Steele is a consultant to Strategies Unlimited and PennWell. He retired in March 2010 as the Director of the LED Practice at Strategies Unlimited, where he had been responsible for all of the company’s activities in the area of LED market research and consulting since 1994. From 2000 to 2011, Dr. Steele was the chair of Strategies in Light in the US, and he has also chaired Strategies in Light conferences in Japan and China. He has written regularly for industry publications on high-brightness LED markets and applications, and has given invited presentations at major conferences around the world.

Nick holonyak, Jr., John Bardeen Endowed Chair in Electrical and Computer Engineering and physics and professor of Electrical and Computer Engineering, university of Illinois at urbana-ChampaignNick Holonyak was Nobel Laureate John Bardeen’s first Ph.D. student at the University of Illinois at Urbana-Champaign, where he received his undergraduate and master’s degrees and Ph.D. (1954). He created the first visible semiconductor lasers in 1960. In 1963, he again joined Dr. Bardeen, the co-inventor of the transistor, at the University of Illinois and worked on quantum wells and quantum-well lasers. He invented the first practically useful visible LED in 1962 while working as a consulting scientist at a General Electric Company laboratory in Syracuse, New york and has been called “the father of the light-emitting diode”. In addition to introducing the III-V alloy LED, Prof. Holonyak holds 41 patents. His other inventions include the red light semiconductor laser, and the shorted emitter p-n-p-n switch (used in light dimmers and power tools). He helped create the first light dimmer while at GE. Prof. Holonyak has received numerous awards for his contributions, including the National Medal of Technology, the IEEE Medal of Honor, the IEEE Edison Medal, the Japan Prize, the Lemelson-MIT Prize, the Frederic Ives Medal of the Optical Society of America, and many others.

M. george Craford, Solid State lighting Fellow, philips lumileds lighting.George Craford received his MS (1963) and PhD (1967) degrees in physics from the University of Illinois in 1967 working under Prof. Nick Holonyak. He began his professional career at the Monsanto Chemical Company, then in 1979 joined Hewlett Packard, where in 1982 he became the research and development manager of the HP Optoelectronics Division. When Lumileds Lighting spun out from HP in 1999, Dr. Craford was named the company’s Chief Technical Officer (CTO). In 1972 Dr. Craford invented the first yellow LED as well as red and red-orange LEDs. At Monsanto, his group developed nitrogen-doped GaAsP, and at HP pioneered development of AlInGaP LEDs and developed AlGaAs and InGaN products. In addition, his team implemented compound semiconductor wafer bonding to create devices with efficiencies exceeding incandescent and halogen lights. Dr. Craford is a member of the National Academy of Engineering, an IEEE Fellow, and recipient of the 2002 National Medal of Technology and 1995 IEEE Morris N. Liebmann Memorial Award, as well as awards from the Optical Society of America, Materials Research Society (MRS), and Electrochemical Society for his LED research.

lEd pIONEER AWARdS: WEdNESdAy, FEBRuARy 13 | MISSION CITy BAllROOM, B1-B5


11:15 - 12:00 LED PIONEER AWARDS: CELEBRATING THE 50TH ANNIVERSARy OF THE INVENTION OF THE VISIBLE LED

Roland haitz, president, haitz ConsultingAfter studying physics in Germany, Roland Haitz joined the Shockley Transistor Research Laboratory in Palo Alto, CA. For his work with Dr. William Shockley, he received his PhD degree from the Technical University of Munich in 1963. After five years at the Physics Research Laboratory of Texas Instruments he joined Hewlett-Packard as R&D Manager for optoelectronics technology and component products. He supervised the development of numerous LED innovations, including the first LED numeric display, used in the HP-35 scientific calculator, and the first high-flux package for automotive signaling applications. During his time at HP/Agilent, the optoelectronics business grew from less than $1 million in 1969 to more than $1.5 billion at his retirement in 2002 as CTO of the Semiconductor Products Group at Agilent Technologies. Besides his career in business and technology management he also co-founded the Optoelectronics Industry Development Association (OIDA) and wrote the seminal paper that became the spark that ignited the solid-state lighting (SSL) revolution. Dr. Haitz is perhaps best known for his formulation of the concept that has become widely known as “Haitz’s Law”, which states that that every decade the cost per lumen for LEDs falls by a factor of 10, and the amount of light generated per LED package increases by a factor of 20.

Shuji Nakamura, Research director of the Solid-State lighting and Energy Center, university of California, Santa Barbara Shuji Nakamura obtained B.E., M.S., and Ph.D. degrees in Electrical Engineering from the University of Tokushima, Japan in 1977, 1979, and 1994, respectively. He joined Nichia Chemical Industries Ltd in 1979. In 1988, he spent a year at the University of Florida as a visiting research associate. In 1989 he started the research of blue LEDs using group-III nitride materials. In 1993 and 1995 he developed the first group-III nitride-based blue/green LEDs. He also developed the first group-III nitride-based violet laser diodes (LDs) in 1995. He has received a number of awards, including: the Benjamin Franklin Medal Award (2002), the Finnish Millennium Technology Prize (2006), the Prince of Asturias Award from Spain (2008) and the Harvey Prize of Israel Institute of Technology (2010). Since 2000, he has been a professor in the Materials Department of University of California, Santa Barbara.

CElEBRATINg ThE 50Th ANNIVERSARy OF ThE INVENTION OF ThE VISIBlE lEd


2013 eXHIBItor LISt

3M LED SOLUTIONS ...........................................112

A.A.G. STUCCHI NORTH AMERICA ..................... 902

ABI LIGHTING SOLUTIONS ................................ 946

AI TECHNOLOGy, INC. ....................................... 520

AISMALIBAR NORTH AMERICA .......................... 800

AIxTRON SE........................................................314

AL SySTEMS GMBH ........................................... 937

ALANOD GMBH & CO.kG ................................... 928

ALMECO USA INC. ........................................... 1037

ALPHA LED TECHNOLOGIES .............................. 607

ALPHA NOVATECH, INC. ..................................... 903

AMERICAN BRIGHT OPTOELECTRONICS CORP. . 201

AMERICAN LIGHTRONIC INCORPORATED ...........744

AMS AG ..............................................................814

AOS THERMAL COMPOUNDS ........................... 1134

ARROyO INSTRUMENTS, LLC .............................817

ASM PACIFIC TECHNOLOGy ............................... 832

ATMEL CORPORATION ..................................... 1036

AURORA CIRCUITS LLC ...................................... 728

AUTEC POWER SySTEMS ................................... 209

AzOTEQ INC. ......................................................816

AzzURRO SEMICONDUCTORS AG .......................951

BAyER MATERIAL SCIENCE, LLC. ....................... 401

BICOM OPTICS .................................................. 605

BILL BROWN SALES .......................................... 909

BLUESTAR SILICONES ..................................... 1132

BRIDGELUx INC................................................. 730

BRIGHT VIEW TECHNOLOGIES ............................914

CARCLO TECHNICAL PLASTICS .......................... 305

CARDINAL ALUMINUM COMPANy.................... 1146

CARSON TECHNOLOGy COMPANy ......................919

COFAN USA, INC. .............................................. 821

COOL POLyMERS, INC. .......................................719

COOLIANCE, INC. .............................................. 809

CREE, INC. .........................................................415

CRESTON ELECTRONICS, INC. .......................... 845

CSA GROUP ....................................................... 705

DIEMAT, INC. ......................................................714

Dk THERMAL SOLUTIONS ..................................615

DOW CORNING CORPORATION ......................... 309

DUPONT ELECTRONICS ..................................... 509

EASyLEDLIGHTING.COM ....................................737

EBM-PAPST INC. ............................................... 839

ELLSWORTH ADHESIVES ................................... 608

ELMET TECHNOLOGIES ..................................... 938

ENERGy STAR .....................................................519

EPCOS, INC. ...................................................... 703

EPISTAR..............................................................916

ERG LIGHTING ................................................... 907

EUCONTROLS CORP. ......................................... 738

EVANS ANALyTICAL GROUP ............................. 1046

FAIRCHILD SEMICONDUCTOR CORPORATION ... 200

FIBER OPTIC CENTER, INC. ............................... 829

FRAEN OPTICS ...................................................319

FULHAM CO., INC. ............................................. 901

FUSION OPTIx ................................................... 321

GAMMA SCIENTIFIC LED TEST SOLUTIONS ....... 301

GENESIS PLASTICS TECHNOLOGIES ..................518

GERMANy TRADE AND INVEST .......................... 720

GIGAHERTz-OPTIk ..............................................915

GkN SINTER METALS ........................................ 735

GL OPTIC ........................................................... 838

GLOBAL LIGHTING TECHNOLOGIES ....................731

GPD GLOBAL ..................................................... 739

GRAFTECH INTERNATIONAL .............................. 619

G-S PLASTIC OPTICS ....................................... 1038

HASTEST SOLUTIONS INC ............................... 1144

HEATRON LED INTEGRATION..............................515

HENkEL CORPORATION .................................... 836

HERAEUS PRECIOUS METALS NORTH AMERICA CONSHOHOCkEN LLC ........................................616

HITACHI CHEMICAL AMERICA .......................... 1138

IkON SEMICONDUCTOR LTD. .............................124

INDICE ECOTECH PTy LTD ................................. 906

INDIUM CORPORATION ......................................707

INFINEON TECHNOLOGIES ................................ 204

INSTRUMENT SySTEMS GMBH ......................... 304

INTEGRATED SILICON SOLUTION, INC .............. 704

INTEMATIx CORPORATION ................................ 500

INTERMARk USA, INC. ...................................... 931

ISUzU GLASS, INC. ............................................317

IWATT, INC. ....................................................... 801

JAPAN MAGNETS INC. ........................................917

kHATOD OPTOELECTRONIC S.R.L. .................... 947

kISCO CONFORMAL COATING ............................421

kONICA MINOLTA SENSING AMERICAS ..............717

LABSPHERE, INC. .............................................. 405

LAIRD .................................................................617

LAM RESEARCH ................................................ 601

LAMBDA RESEARCH CORPORATION ...................214

LED ENGIN, INC. ............................................... 102

LED JAPAN CONFERENCE & ExPO /STRATEGIES IN LIGHT ......................................318

LED WAVES........................................................ 106

LEDDyNAMICS, INC. ......................................... 904

LEDIL Oy ........................................................... 207

LEDLINk OPTICS, INC. ...................................... 621

LEDS AMERICA INC. ........................................ 1032

LEDS MAGAzINE ................................................318

LEDzWORLD USA .............................................. 802

LIGHT-BASED TECHNOLOGIES INC. .................. 935

LORD CORPORATION......................................... 830

LUMENETIx ..................................................... 1030

LUMENS CO., LTD............................................ 1136

LUMINIT .............................................................614

LUTRON ELECTRONICS CO., INC. .......................316

LyNk LABS INC. ................................................ 404

MAGTECH INDUSTRIES CORP. ............................419

MCWONG INTERNATIONAL INC. ........................ 807

MEAN WELL USA, INC. ...................................... 709

MICRO MODULAR SySTEM ................................ 301

MOLEx .............................................................. 300

MONOLITHIC POWER SySTEMS, INC. ................118

MORELAND LIGHTING, LLC ............................... 100

MOSO USA, INC. ............................................... 808

NAMICS TECHNOLOGIES, INC. ...........................714

NANOLAB TECHNOLOGIES, INC. ..................... 1047

NMB TECHNOLOGIES CORPORATION .................715

NOREN PRODUCTS, INC. THERMAL SOLUTIONS 508

NUVENTIx, INC. ................................................ 700

NxP SEMICONDUCTORS USA ............................ 504

NyE LUBRICANTS, INC. ..................................... 208

OCEAN OPTICS ...................................................217

ON SEMICONDUCTOR ....................................... 706

OPTOTUNE AG ................................................... 733

OPTRONIC LABORATORIES LLC DBA GOOCH & HOUSEGO ...................................716

ORB OPTRONIx, INC. .........................................718

OSRAM OPTO SEMICONDUCTORS .................... 501

OSRAM OPTO SEMICONDUCTORS INC .............. 501

OSRAM SyLVANIA.............................................. 600

OVATION POLyMERS, INC. ................................ 835

PALOMAR TECHNOLOGIES .............................. 1034

PENNWELL CORPORATION .................................318

PERMLIGHT PRODUCTS, INC. ............................ 905

PHILIPS LUMILEDS............................................ 205

PINBLOC WINDROSE GMBH .............................. 944

PLANSEE USA LLC ............................................. 831

POREx CORPORATION ..................................... 1040

PRISM LIGHTING ............................................. 1039

PROMEMS TECHNOLOGIES CORP. .....................818

PROTECHNIC INTERNATIONAL........................... 122

PROTO LABS, INC. ............................................. 837

RADIANT zEMAx................................................ 939

RATHBUN ...........................................................516

RECOM LIGHTING ............................................. 833

RHENIUM ALLOyS, INC. .................................... 308

RICHTEk TECHNOLOGy CORPORATION ............. 708

ROAL ELECTRONICS .......................................... 804

ROBERTSON WORLDWIDE ................................. 734

RTP COMPANy ....................................................819

RUDOLPH TECHNOLOGIES, INC. ....................... 932

SABIC INNOVATIVE PLASTICS ............................ 949

SAINT-GOBAIN CERAMIC MATERIALS - BORON NITRIDE ............................................................. 806

SANSITECH USA LLC ......................................... 934

SEMILEDS OPTOELECTRONICS CO., LTD. .......... 936

SEOUL SEMICONDUCTOR INC. ...........................414

SEREN PHOTONICS LTD. ................................. 1045

SHAT-R-SHIELD ................................................. 834

SHENzHEN FLUENCE TECHNOLOGy CO.,LTD. . 1049

SHIN-ETSU MICROSI ..........................................514

SINkPAD CORPORATION ....................................418

SONOSCAN, INC. ...............................................216

SORAA ............................................................... 702

SPECIALTy COATINGS SySTEMS........................ 609

SPHEREOPTICS LLC........................................... 736

STELLARNET, INC. ............................................. 820

STMICROELECTRONICS, INC. ............................ 108

STRATEGIES IN LIGHT CHINA .............................318

STRATEGIES IN LIGHT CONFERENCE & ExPO .....318

STRATEGIES IN LIGHT EUROPE ..........................318

STRATEGIES IN LIGHT JAPAN .............................318

STRATEGIES UNLIMITED - MARkET INTELLIGENCE FOR PHOTONICS, LEDS, AND LIGHTING ............318

STyRON .......................................................... 1033

SUPERTEx ......................................................... 900

SyNOPSyS, INC. (FORMALLy kNOWN AS OPTICAL RESEARCH ASSOCIATES) .................................. 604

TDk CORPORATION ........................................... 703

TDk-LAMBDA AMERICAS, INC. ...........................701

TERRALUx ......................................................... 925

THE BERGQUIST COMPANy ............................... 409

THERMAL SOLUTION RESOURCES, LLC ............. 805

THERMO COOL CORP ........................................ 921

THOMAS RESEARCH PRODUCTS ....................... 920

T-OPTO .............................................................. 908

TOWA CORPORATION .........................................815

TÜV SÜD AMERICA INC .......................................215

UNIVERSAL SCIENCE LTD ...................................315

VAOPTO ............................................................. 803

VENTEC USA ...................................................... 521

VERDE DESIGNS INC. ...................................... 1148

VIkING TECH AMERICA ...................................... 126

WAGO CORPORATION .........................................721

WATTSTOPPER ................................................... 408

WHITEOPTICS LLC ............................................. 930

WILGER TESTING COMPANy INC ........................416

WPG AMERICAS INC. ......................................... 420

zIk, INC. ............................................................745


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