Popshort's Insights Into the Social Video Landscape By Peyton Dougherty

#SocialPro #13A @PeytonDocs

STREAMING SUCCESS WITH SOCIAL VIDEO

PopShorts’ Insights Into The Social Video Landscape


The Social Video Landscape


Where should your content live?


THE LEADING SOCIAL MEDIA INFLUENCER AGENCY

It depends. You need to be able to tell a compelling story on each social platform.


The Social Video Landscape


Facebook Organic Reach


YouTube vs Facebook Video Views


YouTube vs Facebook


YouTube vs Facebook


The Facebook vs YouTube Mindset


Facebook Paid vs Organic Video

PAID ORGANIC


Instagram

• 400M users (3rd behind Facebook and YouTube). • 40% Increase in video consumption. • Over 50% of millennials use Instagram every single day. • Instagram rated #1 app of all time for brand social engagement.

HOWEVER, there is uncertainty regarding algorithmic changes.


Cross-Platform Campaigns


Facebook Live vs Periscope

Facebook Live Advantages

• Facebook’s audience. • You can upload HD versions when done. • You can broadcast right from Facebook app.

Periscope Advantages

• Livestream to your Twitter audience. • You can sketch during broadcasts. • You can broadcast via GoPro.


Tips for shooting LIVE content

• Plan and rehearse. • Consider earpieces. • Shoot w/ additional cameras and equipment.


Snapchat


Snapchat


Snapchat


The LA Kings Fan Appreciation Night Step 1) Plan and

design an engaging Snapchat Story.

Step 2) Cross-promote the Snapchat Story across the LA

Kings’ social channels.

Step 3) Capture live behind-the-scenes footage and

post content submitted by fans.


Fan Reception


Thank You! Contact Info Email: [email protected] Twitter: @peytondocs

Social Media

Popshort's Insights Into the Social Video Landscape By Peyton Dougherty