Pinterest, the Social Media platform to take your company

to the next levelBy Omar Pacheco

Seneca, SOME

Let’s start with the Pinterest key features.

• Pinterest is an image based site.• Catalogs ideas, recipes, products and graphic

content, the imagination is the limit.• You can engage you market easier pinning others

content.• Pinterest allows you to curate your own pictures,

photos and info graphics.• Distribute your Slide Share presentations.• Pinterest is a complementary social media tool, use

with others to add value to your marketing campaigns.

http://flipscloud.com/wp-content/uploads/2013/08/flipscloud_feature_key_management_icon_1.pnghttps://blog.slideshare.net/2012/07/23/8-ways-to-use-pinterest-and-slideshare

The revolutionary characteristics of Pinterest that shine among other.

• Pinterest let you find your corporative image thru developing your personal style.• You can create dedicated boards to

tell your business story using your employee’s bios and photos.• Using Pinterest boards to group

similar content. • Pinmarklet is the Pinterest toolbar to

book mark content on internet easy and fast. http://blog.digimarc.com/wp-content/uploads/2014/01/pinterest-logo.png

http://www.pngall.com/wp-content/uploads/2016/07/Social-Media-PNG-File.pnghttp://blog.hubspot.com/blog/tabid/6307/bid/32115/Pinterest-vs-Google-Which-New-Social-Network-Is-Worth-Marketers-Time.aspx#sm.00010etreypr6ep5106ml9521zrz4

Who are the principal users of Pinterest?

• Is principally used by women.• Designers,

photographers, artists, consumers, entrepreneurs and business are the principal users.• 67% of the total users

has less than 26 years. Females users

87%

Male users13%

Pinterest Users

http://www.jonloomer.com/2012/02/22/why-pinterest-is-awesome-infographic-2/

One of the Social media platform with continuing growth.

• There are 10 million regular users on Pinterest, watching, uploading and pining content.• Pinterest is one of the social media

platform with fastest growth.• Has an average of 2 billion of searches

each month.

2013 2015 20160

20

40

60

80

100

120

48.7

75.8

110

Millions of Active Users

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Pinterest in the world.

•Most of the Pinterest users are from United States with 60% by 2016.•Has growth internationally up to 135% for the 2015.•One of the fastest growing social media platform.

http://socialdraft.com/ten-pinterest-stats-all-marketers-need-in-2016/http://images.clipartpanda.com/world-clipart-png-yiorkzyiE.png

Pinterest is good for your business.

• Pinterest engage possible costumers, “87% of users have purchased something because of Pinterest”.• Is inclined to improve B2C purchasing.• But is not restricted, Pinterest can develop B2B market opportunities. https://openclipart.org/image/2400px/svg_to_png/202261/businesspeople.png

http://www.mediapost.com/publications/article/252304/what-pinterest-has-that-no-other-platform-offers.htmlhttp://blog.hubspot.com/blog/tabid/6307/bid/32115/Pinterest-vs-Google-Which-New-Social-Network-Is-Worth-Marketers-Time.aspx#sm.00010etreypr6ep5106ml9521zrz4http://socialdraft.com/ten-pinterest-stats-all-marketers-need-in-2016/

Pinterest, B2B or B2C?

Most of the audience consider Pinterest as a B2C tool, orientated to display products; such as makeup, clothing, technology, crafts and simulated images. It’s true that most of the success on Pinterest is in the customer area, but there are space for B2B to, the sharing of ideas between companies is a success practice in that area, besides, allow the display of merchandise between organizations and businesses. http://bookpublishingriches.com/wp-content/

uploads/2012/08/Man-Shaking-Hands-01.png

How to increase your chances with your content?

• Is important to be constant, by posting 5 times at week you increase the chance of engage your market and audience.

• Don’t overwhelm your audience, 5 times a week is the recommended amount of posts.

• Saturdays afternoon and evenings are the best time to post, giving you the most viewers possible.

• No all days are the same, by posting special content thru the week you can have better chance of success, Mondays are the best days to post fitness related content, while the end of the week is suited to leisure posts.

http://cashzinger.com/images/success.pnghttp://socialdraft.com/ten-pinterest-stats-all-marketers-need-in-2016/

How is doing Pinterest in the Rankings.

• Pinterest is the number 46 in the global ranking and the 29th in Canada according Alexa.• Pinterest is the number 14 in Quantcast Ranking with 56 million users.

https://static1.squarespace.com/static/530d705be4b0cc23c0dfea3c/t/530e656de4b0ea853ebaec03/1393452399027/Keywords+%26+Ranking.pnghttps://www.quantcast.com/top-siteshttps://www.alexa.com/

Pinterest Analytics, a proficient tool for companies and professionals for data analysis.

• Discover who watch your content and what they keep from your website. • Get detailed data about your

audience.• Know what your audience seek

and like.• Get the prompt data, with

Pinterest Analytics you can know the most recent, most repined and most clicked posts. http://digiking.in/wp-content/uploads/2014/09/pinterest-tool.png

Key features of Pinterest Site Metrics.

• You can know the average number of pins in a daily basis.• Discover the people that shares

your content.• Know the time that your post

appears in the Pinterest main feed.• See how many people visit your

site.• Research the number of clicks

on your site. https://test.unmetric.com/wp-content/uploads/2015/03/image2.pnghttps://business.pinterest.com/en/pinterest-analyticshttp://blog.hubspot.com/blog/tabid/6307/bid/34258/Pinterest-Launches-Free-Analytics-Tool-for-Business-Accounts.aspx#sm.00010etreypr6ep5106ml9521zrz4

L’Oreal, one of the many Pinterest success for business.

L’Oreal crew designed a strategic plan to reach more costumers thru a visual campaign, developing specific Pinterest boards categorizing different styles of products considering the behavior of the final shopper. Using cinematic stile pins, they created deep connection with the women on a personal level thru the use of storytelling generating new level of awareness.

Worth the price!

• There are some costs to considerate before launching a Pinterest campaign, setting the initial steps by a specialist can cost between $300 hundred and $1 000 thousand US dollars for one time only, among the services are the board naming, descriptions, posting and grouping your boards. If you want to create graphic content, this cost can rise quickly, the price for management of your Pinterest content and image by an expert can cost between $200 hundred and $1500 US dollars in a monthly basis, buy you are assured that your awareness level and commerce opportunities will improve. https://

openclipart.org/image/2400px/svg_to_png/28096/sheikh-tuhin-To-Do-List.pnghttp://www.dillymarketing.com/how-much-does-pinterest-marketing-cost/https://business.pinterest.com/en/success-stories/l%E2%80%99oreal-paris

How to start on Pinterest as a professional business step by step.

• In this video you can find the most important information to start right away.

https://www.youtube.com/watch?v=3CqFXsLrc6g