Pinterest Marketing: Your Complete Guide to Pinterest Success

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    Pinterest Marketing: YourComplete Guide to PinterestSuccessBy Lisa D. Jenkins

    Published April 7, 2015

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    TweetDo you want to learn how to market yourselfand your business on Pinterest?

    Are you looking for a resource to guide yourPinterest marketing efforts?

    Whether youre marketing on Pinterest as anindividual or as a brand, these expert articleswill show you how to build a following, optimizeyour pins and boards, measure the return on your activities and promote your pinswith paid advertising.

    Each of these articles will help you understand and master a specific part ofmarketing on the Pinterest platform.

    Build a BoardHow to Start a Pinterest Board That Succeeds: Are your prospects onPinterest? Do you want to start a Pinterest board? When starting on Pinterest, youllwant to fill new boards with quality starter pins. Once youve launched your newboards, its important to pin more content to them daily. This article shows how todevelop Pinterest boards for your business.

    Discover a complete guide to Pinterest marketing success.

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    Optimize Your Pins and Boards5 Ways to Get Your Pins Noticed on Pinterest: Is Pinterest important to yourbusiness? Do you want to get your pins in front of more people? This article showsfive ways to get your pins noticed on Pinterest.

    Use Pinterests ToolsPinterest Interests: What Marketers Need to Know: Do you want to find goodcontent to repin on Pinterest? Finding good content to repin has always been crucialfor Pinterest success. The solution is to follow interests on Pinterest. Heres how tofind and use Pinterest interests to improve visibility and engagement.

    Discover how interests can benefit your marketing.

    How to Use Pinterest Messages for Marketing: Do you want a new way to

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    engage your Pinterest followers? Have you used Pinterest messages? Pinterestsnewest feature lets you communicate directly with your followers via private message.This article explores Pinterest messages and how you can use them to engage youraudience.

    How to Use Pinterest Rich Pins: What Marketers Need to Know: Have youheard about Pinterest rich pins and how they can help your marketing? This articleshows you how businesses can get more from Pinterest rich pins.

    6 Ways to Promote Your Business With Pinterest Places: Do you use Pinterestto promote your business? Have you heard of Pinterest place pins? Whether you havea storefront, products or a travel aspect to your business, consider exploring thegeographic elements of Pinterest. In this article youll learn six ways you can usePinterest place pins to promote your business or products.

    Analyze and Measure Your Pinterest EffortsThe Pinterest Analytics Tool: How to Use It for Business: Are you struggling tomeasure your Pinterest efforts? The new Pinterest Analytics tool gives you access to avariety of data, including how potential customers interact with your pins beyond yourwebsite. This article shows how the Pinterest Analytics features help you get the mostout of your Pinterest marketing.

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    Follow the metrics that affect your marketing.

    4 Ways to Improve Your Pinterest Marketing With Analytics: Do you usePinterest to market your business? Most brands on Pinterest arent tracking theirmetrics. The companies that do are finding optimized engagement. This article sharesfour ways to improve your Pinterest marketing efforts.

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    4 Pinterest Tools to Grow and Measure Your Pinterest Presence : Do you needhelp measuring your Pinterest activity? Are you wondering which tools can helpyou grow your followers on Pinterest? In this article youll discover four tools to helpyou analyze and grow your presence on Pinterest.

    Improve Your Pinterest MarketingHow to Optimize Your Pins for the Pinterest Smart Feed: Have you heard aboutthe Pinterest smart feed and how it impacts your exposure? Are you wondering what itmeans for your pins? With its smart feed, Pinterest enhanced key features, whichmeans you need to do things differently to make your pins stand out. This articleexplains the Pinterest smart feed and how to use Pinterests changes to youradvantage.

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    Gain visibility in Pinterests smart feed.

    5 Ways to Take Your Pinterest Marketing to the Next Level: Do you usePinterest for your business? Most companies open a Pinterest account, pin theircontent and repin other peoples material. While thats a great place to start, its thebare minimum. In this article are five techniques to improve your Pinterest marketing.

    7 Pinterest Marketing Tips to Improve Your Visibility: Do you know whichPinterest tactics work best today? We asked top social media professionals whattheyre doing to get results from Pinterest marketing right now. This article sharesseven pro tips that can boost your businesss Pinterest marketing.

    6 Ways to Use Pinterest to Promote Your Brand: Have you ignored Pinterestbecause you think your brand isnt a fit? Every brand has a story to tell and visualcontent can help you tell it. Sharing your story with Pinterests engaged and activeaudience via compelling pictures is a great place to start. In this article youll see howsix brands got creative with Pinterest and gained new followers and engagement.

    How to Use Pinterest for Videos, SlideShare and Podcasts: Do you only share

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    images on Pinterest? Would you like to share other content to grow your followers onPinterest and other social networks? You can also share videos, SlideSharepresentations and audio podcasts and extend your exposure, thanks to Pinterest. Thisarticle explains how you can use Pinterest to increase exposure for your videos,SlideShares and podcasts.

    Grow exposure for your YouTube, SlideShare and podcast content on Pinterest.

    Grow Your Pinterest Following6 Ways to Get More Pinterest Followers: Have you optimized your Pinterestprofile, website and images for maximum exposure? A strong Pinterest community tellsothers youre a trusted source of information. This article shares six simple ways toquickly increase your number of Pinterest followers.

    Understand Pinterest AdvertisingHow to Use Pinterest Promoted Pins: Do you want a way to give extra exposure to

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    certain pins? You can do just that with promoted pins, Pinterests answer toadvertising. This article explains what promoted pins are and shares tips on how, whenand why to use them.

    Get more exposure for important pins.

    Offer Contests on PinterestHow to Run a Pinterest Contest Without Breaking the Rules: Are you aware ofPinterest contest rules and regulations? After many businesses misused the relaxedformat, Pinterest revised its contest rules. They now require that contests be easy to

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    enter, spam-free and in alignment with Pinterest branding guidelines. This articleexplains what you need to know to run successful and compliant Pinterest contests.

    To find more tips, tactics and strategies, view a complete library of Pinterest articles.

    What do you think? What articles have helped you develop a successfulPinterest marketing presence? Please leave your thoughts and comments below.

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    Tags: lisa d jenkins, optimize board, optimize pin, optimize pinterest board, pinterest, pinterest analy tics, pinterest f ollowing,

    pinterest guide, pinterest marketing, pinterest messages, pinterest metric, pinterest resource, pinterest tool, promoted pin, rich pin

    ABOUT THE AUTHOR, Lisa D. Jenkins

    Lisa D. Jenkins , an A ssoc iate Editor at Soc ial Media Examiner ,

    spec ializes in Soc ial and Digital Communications f or des tinations

    organizations and bus inesses in the travel and tour ism indus try .

    Othe r pos ts by Lisa D. Jenkins

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    7 Comments Social Media Examiner


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    treb072410 a day ago

    Thanks for sharing Lisa! Very useful and informative..


    Salman Sharif 9 hours ago

    Great article Lisa :) we can also use hashtags to the description of pins to gain more exposure on Pinterest. I haveexperimented with hashtags on Pinterest for quite some time and it is giving me nice results.


    LisaDJenkins 7 minutes agoStaff > Salman SharifThat's a valuable point, Salman, thanks for sharing it with us. Glad you stopped by to read and comment.


    Mehedi 6 hours ago

    Great article. Thanks for sharing Lisa!

    Kelly Atkin 5 hours ago

    Recommend 1





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    Lots of great articles all in one place. Very useful. Thanks Lisa.


    Antonio Calero an hour ago

    Great article Lisa. Pinterest is one of the pending subjects for my biz: I've delivered a lot of training and coaching onthe subject, but somehow I have never focused too much on the platform for my own brand... So your article is atimely reminder :)


    LisaDJenkins 5 minutes agoStaff > Antonio CaleroI'm happy to hear this nudged you a bit, Antonio, and am excited to see what you do on Pinterest for yourself.Thanks for reading!

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