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MAKING SOCIAL MEDIA WORK FOR YOU Joel Abramson [Jewish Federation of Nashville] Sophia Agtarap [United Methodist Communications] #RCCsocial #RCC2014

Making social media work for you rcc2014

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Presentation given at a workshop for the Religion Communicators Council, April 2014: Making Social Media Work for You. Co-presenter: Joel Abramson, Jewish Federation of Nashville

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  • 1. Joel Abramson [Jewish Federation of Nashville] Sophia Agtarap [United Methodist Communications] #RCCsocial #RCC2014

2. What is social media anyway? 3. Disney World native Activist of Community Former professional actor Enjoys exploring new media 4. United Methodist pastors kid Transplant to the south from Seattle. Digital immigrant Loves being a social media sherpa 5. Dont post after 8pm Dont post after 3pm on Friday Know your audience 6. 1. Be engaging 2. Try Facebook ads 3. Have a posting strategy 4. Be human! 5. Go easy on # 7. 6. Use the tools youre given: Facebook analytics 7. Post photos and rich media 8. Try out polls or contests 9. Change your profile and covers 10.Fill out your about section 11.Dont forget to have fun 8. 1. There are now over 550 million registered users 2. 34% of marketers use Twitter to successfully generate leads 3. Twitter was the fastest growing network with a 44% growth from 2012-13. 4. 215 million monthly active users 5. People get their news on twitter. 6. The best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday. 9. 1. Get followers 2. Build a tribe 3. Not everything has to be breaking news 4. Ask: Is it shareable? 5. Dont forget to include media 10. 5: Dont forget to include media 11. 6. Use tools to manage your channels. 7. Be a great headline writerin 140 characters 8. Tweet with purpose [and passion] 9. Tweet often 10.Integrate in other channels 11.Play nice 12. Give to get. Use rich media to drive your stories. Its not [always] about you. All these things are useful if you use them. schedule it till it becomes natural. like yoga breaks and stretches. 13. Be responsive [not reactive]. Audit pages. Can people find you online? How do people know where to find you online? Do online interactions lend themselves to other ways to connect? 14. Sophia Agtarap United Methodist Communications [email protected] @sophiakris Joel Abramson Jewish Federation of Nashville [email protected] @JAbramson86