Embed Size (px)
DESCRIPTION
Have you attempted to use Internet marketing and Social Media for your small business, but wonder if you are doing it correctly? Are you unsure how to maximize your efforts or determine your return? This session will discuss: - Innovative and appropriate use of Social Media - What it takes to nurture a successful social media presence - What works and what doesn’t - How to maximize your time and investment in Social Media
Citation preview
Social Media for BusinessMaking Engagement Work for You
Maximizing Your Efforts
• Innovative and appropriate use of Social Media
• What it takes to nurture a successful media presence
• What works and what doesn’t
• How to maximize your time and investment in Social Media
@NikkiSunstrum• B.S. in Political Science & M.A.
in Education
• Skilled in making dull things
interesting & teaching
complicated stuff in ways
everyone can understand
• Master manipulator of content
& small children
• Throws parades for fun
It’s not just what, but how
Visual
Engage
Show personality
Provide exclusivity
Build an expectation
Analyze
Start SimpleTag, Mention, Share
Like, collaborate, comment
Support a common cause
Promote
Create a buzz
Decorate for season
Innovative &Appropriate Use
• Know your audience
• Stick to what you
know
• Draw a connection
• Don’t spam
• 80-20 Rule
Nurture SuccessStart with who you know
Identify Advocate
Create opportunities
for engagement
Shared stories
Recommendations
Reply!
What works &What doesn’t…• Know your audience
• Stick to what you know
• Draw a connection
• Don’t spam
• 80-20 Rule
Strategize• Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media
• Update consumers about local events, extended store hours, price changes
• Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare
• Take the time to analyze critical response patterns and build your social posts accordingly.
Rules of EngagementPolicy, Guidelines
Style, images, content, disclaimers
There is no expectation of privacy
Confidential information
Defamatory or derogatory postings
Reinforce proper usage, activities, professionalism
No advertising
