MAKING SOCIAL MEDIAWORK FOR SMALL BUSINESSES

According to wearesocial.net, there are approximately 2.078 billion people all over the globe that have active social media accounts. As the invasion of smartphones and wireless network surges for the past years, so does social media. In fact, according to Nielsen, for every 5 businesses in America, 4 of them are turning to social media marketing to boost customer relationship. These stats are just a bite-sized portion of the growing influence of social media to most brands today.

For businesses who are just starting and are operating at a small-scale only, is social media right for you? Small businesses are more likely to be on the fence when it comes to spending on social media marketing. peepJuice® rounds up for you a list of guidelines to follow to make social media work for you!

1. Utilize SMM tools and apps

Social media management tools and apps are a big saver for you if you are still groping in the vast online world. These tools are simple designed to cater to your needs online that allows you to schedule posts and browse on your news feed. Aside from saving time, you can also track your content and your follower’s activities on your page. Hootsuite, for one, is an app for beginners who prefer to manage all their social media accounts in one page only. peepJuice® also has our very own peepCard® which is an intuitive and easy-to-use app that brilliantly connects your online platforms in one single software.

2. Automation is key!

Time is a luxury these days. You have a lot more important things to do in growing your business than pore yourselves over managing your various social accounts. By automating the essential aspects of your social media marketing such as retweets, shares, direct messages, etc., you are delivering efficiency and consistency across your social networking activities.

3. Customer-focused operation

You may have a not-so-impressive numbers of following compared to the big guys out there, but you are definitely a step ahead if you focus on engagement. By building a quality relationship with your followers, you are gradually putting your brand out there as a credible and follow-worthy one. People will start to notice you if you create constant buzz in your channels.

You can involve them in the production process of new products and services, get their opinions and ask for feedbacks. Make your page interactive and entertaining by running contests, giveaways, and other attention-grabbing stunts to fast track your social media success.

4. Participate on “moving” causes

Don’t do it if it’s just publicity that you want. People will know for it will show if you are genuine with your advocacy and participation. By participating on something that has a valuable cause, you are starting a movement that your followers will follow. Align your brand with bigger purpose and charitable causes and your loyal followers will naturally spread the word. Brand awareness and exposure are just a bonus.

Till next time peeps!-

Manage, Publish, and Track Everywhere You Are Online With One Intuitive Cloud Based Page. peepJuice's peepCard® serves as a mobile website, digital business card, and a one-stop-shop for managing & optimizing your entire online.

peepJuice's platform is also your mobile Website Builder, and makes it easy to optimize all your online and social media!