North Carolina

Making Social Media Work for You

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2 / Special Olympics North Carolina

Is it still a thing?

Over 2 billion active social media accounts‣ Ages 55-64 fastest growing demographic on

Twitter

‣ Ages 45-54 fastest growing demographic on Facebook

500 million tweets per day

23% of Facebook users check their accounts 5+ times a day

53% of internet users aged 18-29 use Instagram

We’re still growing!

4 / Special Olympics North Carolina

July 2014 - July 2015‣ Facebook: 799 more fans; 21.6% increase ‣ 4511 fans

‣ Twitter: 600 more followers; 27.9% increase‣ 2749 followers

Adding fans and followers

5 / Special Olympics North Carolina

• Hashtags at events: #2015SONCLeadership

• Live tweeting

• Paid ads on Facebook

• Frequent posts

• Quick responses

So what does it matter?

January 1 – July 15

81,720 “sessions” on the SONC website

‣ 2.87% from social media

‣ 70.03% of first time visits are from

social media.

‣ Number 1 source of new visits

‣ Fundraising!

Social Media in the Local Program

• Not a replacement for the website

• Responding is not optional

• Ask for help

• Like/follow the state-level accounts

• Share content with us!

8 / Special Olympics North Carolina

• SONC _BeAFan

• Special Olympics NC

• North Carolina Law Enforcement Torch Run for Special Olympics

• ProjectunifySONC

Connect with us!