How to Create a Successful Twitter Contest

Set a Goal

Having a predetermined set of goals allows you to better structure your project. There can be a wide variety of factors to focus on such as website clicks, email addresses collected, number of followers, brand mentions, and post performance.

Choose a Prize

Of course, your prize plays a large role in the success of your twitter contest. The should be first and foremost, something that your target audience wants and is interested in. It should also probably relate to your business in some way to help build brand associations.

Know the contest typesSweepstakes- Post a link to input info on a landing page to win. Great for gathering customer information.

Retweet & Follow- Tell followers to RT a post and follow the account to be entered to win. Great for profile growth.

Hashtags- Followers must tweet with a certain hashtag to be entered. Great for brand awareness through trends discovery.

Analyze results

This is necessary to make your next contest better. Twitter provides analytics that help you spot trends and areas for potential improvements. The better designed your twitter contest is, the more return on investment you will get.

Now Go Get Started

You’re ready to get your campaign rolling! Your twitter will be blowing up in no time.