HOW TO CREATE A SUCCESSFUL CONTEST IN SM

TIP # 1: DEFINE YOUR GOALS

o Awareness of product or service

o Collect list of customers interested in product segment

o Social networking channels

o Maintain customer base

TIP # 2: CREATIVENESS

MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS

Video Contest

Maintaining Fan Base

American Eagle OutfittersPhoto Contest

TIP# 3: PROMOTE VIA SOCIAL CHANNELS

Use links such as “share this”, or “like this” via Facebook and Twitter.

Contests should be social by nature

Allow people to vote to choose winners (increases interactions amongst audience)

TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE

Catchy Titles will gain more attention- keep it short, ex. “Electrical Zoo” contest by Michelle Phan

Sony “#CatchTheTablet” campaign contest (high engagement level)

PRIZES

2012 Mustang

Levi’s Brand Ambassador for 6 months

TIP #5: FINISH THE CONTEST

Don’t drag contest for too long- successful contests run about 4 weeks

Choose Winner- Publicize their win

Promote the winner via Facebook/Twitter etc.