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Video contests are popular, fun and a great motivator for engagement and marketing. At the same time, they can provide you with genuine, relevant content, and a core of customers, members, and volunteers who will spread the word. How do you design and implement a video contest? What kind of results can you hope to achieve? MiniMatters can help you answer these questions and partner with you in launching a highly successful video contest. Please call us at 301-339-0339 or email us at [email protected] to discuss your idea.
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Video Contests:A Win-Win for Members
and You
#MMCCon EW8Date: Wednesday, Jun 18
Time: 11:45 a.m. - 12:15 p.m.
OVERVIEW
• High Level Issues – Why Do It?• BizClips Tour• Results• How to Do It?
Why Do a Contest?
• Why did SCORE choose to do one?– Interaction/engagement with clients– Try something new – see what works– Videos are key to engagement based on recent stats– Want to get to know entrepreneurs and what their
businesses mean to them – love their stories
• Other:– Engagement– Publicity– Brings people to you– Brand Enhancement– Great for participants
Principles• Branded to SCORE & Brother• Focused on Small Business• Easy • Inviting
Contest• 30-60 seconds• Why business needs a makeover• Prize:
• Business Makeover• $2,500 in Brother Products• Trip to DC for SCORE Awards Gala• Video & Publicity• Brother P-Touch for 25 finalists
Sponsors• Vision • Money• Reach• Credibility• Expertise
Timeline• Promotion • Submission• Qualifying Entries• Public Voting• SCORE Judging• Featuring Winner• Announcement
Results
Achievements1. Amazing Reach – see
stats2. Happy Sponsor –
Brother International3. 50 Qualified Videos4. Major Small Business
Engagement5. Brand Building for
SCORE & Brother6. Built New Brand –
BizClips, which can be used again
Takes a Team
• Champion/Team Leader• Techie – platform, programming, tech
support• Designer – logo, site, collateral• Writer & Spreader – website, social,
press• Attorney - rules• Judges
Prizes
• Money• Goods• Trip• Service• Publicity - Winner• Conference Registration• Access – to a celebrity, decision maker• Other?
Publicity
• Your Channels• Your Partners’ Channels• Third Parties –
onlinevideocontests.com• Contestants – give them the tools
they need
Leverage
Tools
Platform
• YouTube, Strutta, WizeHive, Votigo, Viddler
• How to evaluate– Facebook integration, social sharing,
mobile friendly, tech support for entrants & administrators, level of customization, costs, age of company, analytics, etc.
– Platform Cost $2,000 - $10,000
Lessons Learned
• Allow enough time - plan• Promote, promote, promote• Be clear, fair, and consistent with all
contestants• Enjoy it. It’s fun, controlled chaos.
Contact Us
Bridget Weston PollackVP, Marketing &
Barbara HauptPartnerMiniMatters Video +
www.bizclips.score.org
