Twitter Contest ReportDate: April 30th

Twitter Contest Overview

• Total number of tweets – 53,854

• Total Impressions/Timeline Deliveries – 2.76 millions

• Trended in 14 cities for 5 hours 35 cities

• Trended in India for 5 hours 35 mins overall out of 7 hours

What was the plan?• Kya Dilli Kya Lahore- The Movie was releasing on the 2nd May,

2014. We had to plan and execute a Twitter contest which would create mass engagement about the movie.

• We planned a Twitter contest which would run from 11 Am in the Morning Till 6:30 in the Evening.

• A Series of 14 Questions were prepared where 7 were easy and 7 were to be answered creatively.

• Also, 5 Bonus Questions were given to the contestants.

• Prizes of the Contests were a Moto-G, Flipkart Vouchers & KDKL Goodie Bags.

Work Before the Contest Began

• Work for the Twitter Contest Began 3 nights before the 30th April,2014.

• Firstly, through thorough Researching we identified a set of people who were regularly participating in Different contests and informed them about the contest on the 30th.

• Effective creatives were made highlighting the contest and the prizes and the gratification Involved.

• Approximately 300-350 Contest regulars/Movie aficionados were targeted and invited for the contest.

• Result: We started Trending even before the Contest Started

We Trended in India all over for

5 Hours and 35 mins

in the duration of 7 hours of the contest

Pre- Contest Banner

• The Contest Creative Said It all, What the contest was all about.

Pre-Contest Banner-2

• After a period of two days, the contest grand Prize was announced on the 29th March to create more madness

Rules of the Contest

• As we announced the Rules at 11:00 AM, What happened?

Before We started the contest, We asked tweeple’s to change their Twitter Handles to Kya Dilli Kya Lahore

And the response100+People had changed their handles

Lets have a look at a few

We Trended even before the contest beganat 11 AM

We began to trend at 10:47 AM, even before

the contest started

At 2 PM, We Were Still Trending in India

At 6 PM, We Were Still Trending in India

Lets Have a Look at a few Questions

We also created Bonus Questionswhich included

Spot Prizes

These Questions were activity based which included taking the participants on different platforms.

These Questions created massive engagement

Bonus Questions were put up ata gap of every two Questions

which created perfect time gap between the contest and some fun

In between every Question, We created a list

of a few Tweets

which included all the Promos, trailer ,

Motion Poster and other Promotional

Content which we kept posting throughout the contest.

Lets Have a Look at the few fillers

Twitter Contest Analytics

Data Interpretation

• We received a total of 53,914 Tweets in the contest in the span of 7 Hours

• 27 Lakh TimeLine Deliveries

• 904 People Participated in the contest

• The Contest Reached 1.2 million People through various accounts

• The Graph depicting the total number of tweets and the timeline deliveries on a frequency polygon curve.

• The combination of words maximum used in the contest.

• Sources from where the followers of the twitter contest are coming from

• There was an average of 28 Tweets received per Minute.

• Here are the Top sources from where the contestants have arrived for the Twitter Contest.

• The Hashtags used during the Contest apart from #KyaDilliKyaLahore

• #Contest, #Movieprediction were the top hashtags used in the contest.

• The Most Popular Pages associated with the Twitter Contest were Kya Dilli Kya Lahore, Contest In and Mintybay.

Most Popular Pages

Most Tweets by One Person

Most Reach by A Tweeter

Most Timeline Deliverables

Most Retweeted Tweets

• An Analogy over the Tweets with Links and the Other with Media that is Photos and Videos

• A Look at the creatives and the no of Impressions each Picture created and the retweets received.

• A Look at the creatives and the no of Impressions each Picture created and the retweets received.

• A Look at the Contributors and the total no of impressions created by the contributors. .

Thank you