CONVENTIONS OF A DIGIPAK

What Is A Digipak?Digipak is a patented style of CD, DVD or

BD packaging; they typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

This style of packaging is often used for CD singles or special additions of CD albums.

They are environmentally friendly, however, wear down quicker than regular CD cases.

Genres Music has very distinctive styles/genres, and an artist’s Digipak

needs to be representative of their personal style of music. Digipaks vary in colour, genre and even layout. Not all layouts are

the same – some have an extra fold, possibly if an artist is selling multiple disks in one Digipak.

The overall style of the packaging has a big impact on the target audience of the artist, so choice of colours and use of images is very important in making sure the correct audience hears the music.

Layout Of A Digipak It is designed so that it can be folded into the shape of a

regular CD case. The main front and the back panels are what promotes and

markets the CD. The inside pages can be more subtle and do not need to make as much of an impact on consumers, as once their attention has been drawn and they are looking in the Digipak, they evidently have an interest in the artist.

Analysis Of ‘Now That’s What I Call Feel Good’ The main front cover is bold and brightly coloured; this fits in with

the idea of ‘feel good’ music. Dull and dark colours are usually associated with feeling down, and so the colours on this cover fit in with the positive theme.

Use of imagery; butterflies and flowers have a Summer vibe, and Summer (for most people) is something that is looked forward to and enjoyed – this adds to the ‘feel good’ factor of the cover.

The heading ‘Now That’s What I Call Feel Good’ is written in the generic font of the ‘Now That’s What I Call..’ CDs, so it is recognizable for consumers.

Normal Conventions:- CD title- Artist’s Name- Use of imagery- Picture of artist- Theme

The Back Cover The back cover

sticks to the green/yellow colour scheme alike the front.

Barcode Record label

Breakdown of what’s on each CD

Other information

Normal Conventions:- Names of songs- Artist’s name- Record label- Barcode- Other information

The Inside The inside of a Digipak contains a plastic holder and the

CD(s), and often an information booklet. However, over time fewer Digipaks contain information booklets. Possibly because consumers can find such information very easily online.

Normal Conventions:- Plastic holder with CD(s)- Imagery (fitting in with theme of the front and back)- Information booklet