Rihanna Talk That Talk Digipak

Spine

title

Artist

logo

Album

name

Image

of

artist

CD

Track

listing

(sticker)

Photo

booklet

Image of artist

On the front cover, the artist is looking straight ahead at the camera, with her mouth half open and smoke coming out of it. The way that she looks

straight at the camera shows her fearlessness, rather than being shied away from the camera or posing, it focuses solely on her face, which is also

why there is no other text on the front with the exception of the album name and her logo. Her shoulders are exposed and her hair is left curly and

full of volume come of it falling into her face. Her hair being done so wildly shows her brand, of being wild and out of control connoting that her

music must also push boundaries.

The back cover is a totally different image that disorientates the viewer. Her being upside down again supports her representation of being out of

control and being unconventional. Her costume is also an unconventional combination, tuxedo top and shorts. She also wears sunglasses and

holds a cigarette between her lips. The use of the sunglasses creates a mysterious element about her brand, possibly connoting there is more than

meets the eye about her. The cigarette connotes that she is a rebel and a tough woman as cigarettes weaken in the long run but she doesn’t care,

she’ll do what she wants. The zebra pattern that she’s lying on is signifies that she’s is wild as an animal and will not change.

The album name is done in capitals using a serif font that

makes it look formal. It looks soft and light in comparison to the

main image and acts as a message to her audience, as if to

say that she doesn’t care what her audience think or say about

her.

Record label

Distributors

etc.

barcode

Recording

info

This sticker sums up the bonus for the deluxe edition

that would appeal to her dedicated fans. It says that

it includes a 16 page booklet, with exclusive trading

cards. As well as featuring the popular songs to her

passive audience that want the main songs and not

so much her other material.

Inside of digipak

Credit: http://encartes.blogspot.co.uk/2011/12/encarterihanna-talk-that-talkdeluxe.html

In this album there is a theme of newspapers that is strongly recurring in

this media product. This connotes that she wants to be, or rather will be,

the centre of attention with her brand that shows her range of abilities.

The whole effect that has been used in the photo manipulation also

creates a strong contrast and the whole album is predominantly black

and white. By doing this it shows that the artist doesn’t want to rely on

colours to represent her but rather her own face/being to represent her

to her fans and audience.

The Katy Perry digipak is full of colour, mostly pink, which is how she

builds up her representation and brand as being feminine and a bubbly

character while in this media text Rihanna is seen to be a fierce,

rebellious character.

If ever she does wish to have a colour to associate her with it is red (see

sticker, spine title), a colour that connotes vitality and danger, amongst

others, but these two words is something that suits her brand.