1. Digipak AnalysisKaty Perry-Teenage DreamI have chosen Katy Perrys most recent album Teenage Dream to do for my analysis as Ifeel it fits the pop genre which I have chosen to work with really well and the digipakhas alot which I can say about how the colours and images are used to representdifferent qualities they aree trying to show.The picture above shows the four main parts to the digipak which are the front covershown to the right, the back cover shown in the centre, the inside information shown tothe left and up above and the cds themselves at the bottom. The theme I think Katy istrying to show through her album is a sweet theme with lots of bright colours such aspinks, reds and bright blues used. The company have thought of inventive ways to linkthe cd and digipak to the theme of sweet by showing only images seen to be sweet. Thefact the cds are both circles have been linked here by having bright patterns on themmaking them appear to be a doughnut and a sweet (both round foods). Each of theparts has the same kind of theme and colours so it all links in together. Generally foreach of the parts Katy Perry is centrally focused to show she is the main point of thepack and to show to the viewers what the cd is all about.

2. The above picture shows how the digipak would look when all the parts are togetherand how it would be sold on the shelves in shops. The front cover is simple yetpresentable to attract the audience and make them more intreged about finding moreinformation about it and picking up the cd to look at it. The key audience for this cd inmy opinion are girls between the age of 15 and 23 which will be attracted by the pinksand girly background. However Katy furthers her audience by looking provocative andsexy on the front cover which will also attract the male audience to the cd. The frontcovers sticker attracts the audience further by revealing the album has songs which theaudience will be familiar with. To link in with the sweet theme further and give thealbum some originality the album has a cotton candy scent which links the visual to thesmell and carries on the theme even further.The back continues the theme of the front but holds much more information about thealbum itself such as the songs available on the cd, the terms and conditions and the bar 3. code. After assumably being interested by the front cover the back covers main focus isto inform the audience about the video. Whilst reading the information they are stillfamiliar with the sweet theme of the front cover through the candy floss in thebackground and each O written using the similar sweet used for the cd. The red bubblewriting matches the background and in all everything links in with the theme in order toattract the audience into buying the cd.