ANCILLARY TEXT RESEARCH AND

PLANNING

FOR MY ANCILLARY TEXT I HAVE DECIDED TO DO;*A COVER FOR ITS RELEASE AS PART OF A DIGIPAK (CD PACKAGE)

*A MAGAZINE ADVERTISEMENT FOR DIGIPAK (CD PACKAGE)

INTRODUCTION TO A DIGIPAKA digipak is a packaging for CD’s or DVD’S, typically made from cardboard

with an internal plastic holder for one or more discs. They can flip over like a book or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the centre position. The portion of the digipak that holds the CD is made of plastic like a traditional jewel case.

All digipaks includes various elements such as visual image, band/artist name, album title, basic background information of the artist/band.

FRONT OF A DIGIPAKThe conventions of the front of the album cover will include the artists name and the name of the album. The album cover also will have a basic background and either an illustration of some sort linking

it with the artist or a picture of the artist/band. SPINE OF THE DIGIPAKThe spine of the cover includes the artists name and the name of the album in the same font as on the

front of the album cover just smaller. It also shows the format of the disk inside of the album case. It will show a DVD logo and a serial code which would define it from every other CD.

BACK OF THE DIGIPAKThe back of the album cover will include a bar code which is the same with any CD. An parental explicit logo will also be on the back of the cover, this is if the language

is inappropriate warning parents and people who buy that the language may be explicit for some people. Track songs are a typical convention of the back of a digipak because it informs the audience of the songs that are on the CD. The back cover will also include an illustration of some sort, again linking it with the artist or a image of the artist/band itself. Credits to companies are typical conventions that

can be included on the back to credit all those involved in the making of the CD.INSIDE FLAPS OF A DIGIPAKThe inside will show three or two compartments displaying Images of the artist and using the same theme and colours at the front and back of the album cover or even illustrations. The first compartment

will contain a booklet with either more images of the artist (again using the same colours, themes and illustrations). The booklet sometimes includes lyrics, the song titles, who wrote them, information

and about the music company the artist belongs to. The middle compartment known as the second compartment is usually used to hold the disk which holds all the music. The disk will usually display the

same colours and themes as the album cover may have the albums title on it and the artist name

Conventions of a Digipak

The colours used are black and white

therefore demonstrating her

target audience is both male and female

teenagers because there isn’t a specific

masculine or feminine colours showing that the album is specified

to one gender.

The artists nameThe name of the artist is a typical convention of a CD cover on a digipak because it is then clear who’s CD it is.Rihanna's name is in blue which stands out from the black and white background, this is typical because her name stands out on the CD so it will be the first thing that the audience will notice because it is eye catching.

The name of the albumThe name of the album is an typical convention of a CD cover because each CD needs to be named so the audience will specifically know which is the new CD. The name of this CD ‘good girl gone bad’ is interesting because it is interesting as it doesn’t give too much away about the CD yet it gives a hint that it is about her life or what she has been through.

Illustration of artist as backgroundThe illustration conforms to the convention of a digipack for a cd cover because it has the image of Rihanna on it. The image links with the CD title because Rihanna is positioned in a relaxed/ slouched manor which suggests a ‘good girl gone bad’ because she isn't standing up straight, it is almost like she is rebelling.

Basic backgroundThe background is basic therefore conforming to the convention of the front of a digipak. The background is basic therefore any image or text will stand out against it

Serial codeThis is a typical convention of a spine of the digipak because it defines the CD from every other CD.

The record companyThis is not a usual convention of a digipak, but it is used to inform the audience of the record company, therefore if they like the cd, they can look at other artists signed to this cd.

The album titleThe album title conforms to the conventions of a digipak because it is typical to have the album title on the spine because when it is on the shelf, the audience can identify which cd it is.

The artists nameThis conforms to the convention of a spine of the digipak because the name is in the same font as the front. Because it is also a bright colour compared to the black background, it is eye catching on the shelf if the spine is faced towards the audience instead of the cover, therefore the audience will be more likely to look at the cd.

Producers of the CD creditsThe credits for producers are a typical convention of digipaks. On rihannas cd it is used to credit those that have helped put the CD together to give them recognition to other music companies or artists that are looking to release an album

Illustration of RhiannaThis is a typical convention of the back of an digipak because the audience will then will look at the back of the CD, not only to see the image, but to see the credits that is on it because the audience wont specifically look at the credits because that is what they are not interested in.Also the image of Rihanna makes the CD look more aesthetic.

CreditsThe credits for companies that help make the CD are a typical convention of digipaks. On Rihannas CD it is used to give credit to those that have helped but the CD together because if it is a big success, they will get a lot of credit for helping make the CD, as they were a part of the making process.

BarcodeBar codes are a typical convention of the backs of digipaks because it is how the shops scan to sell the product and it can help count how many were sold in certain amounts of time.

Track songsUntypically, Rihanna does not have her track songs on the back of her CD. Instead it is in the booklet inside the CD case, perhaps this is to create the element of surprise to her audience.

First compartmentI couldn’t find an image of the first compartment booklet, but I have the CD at home and I could only find one of the pages online.Within the booklet I found 4 extra image of Rihanna, the track numbers and bonus songs and some lyrics.This is a typical convention of the inside flaps because the booklet is used to give the audience extra information. Also I found throughout the booklet the theme was black background, white writing with occasional blue writing to make certain words stand out. This is a typical convention of inside flaps as it is following the house style of the CD.

Second compartmentThe second compartment conforms to conventions because it has the CD in that compartment. It is also typical of conventions because it follows the colour theme of the Rihanna album which is blue, black and white and it also follows the same font style. The CD is blue, unlike the background of the black casing, this suggests that the blue CD is used to stand out against the case as it is the main product that people use.

Artists nameThe artists name is a typical convention of the front cover of a digipak because it makes it clear who’s CD it is. Will.I.AM’s name is in white against the orange background, this is typical because it makes the artists name stand out so it will catch the publics eye.

Album nameThe name of the album is an typical convention of a CD cover because each CD needs to be named so the audience will specifically know which is the new CD. Will’s album name is interesting because he’s adapted his name into the genre of his music, therefore giving the audience an idea that his CD will be an upbeat one.

IllustrationThe illustrating conforms to the conventions of a digipak because it is typical to have illustrations on the cover. The illustration used is will.i.ams logo, this is a global icon of his therefore the public will recognise that it is his CD because of his logo.

Image of the artistThe image conforms to the conventions of a digipak because it is typical to have a image of the artist. In will’s close up shot, he looks as if he is looking straight at the audience, therefore capturing them in because it looks like he is staring straight at the audience.Basic Background

A basic background is a typical convention of the front cover of a digipak. This is because the basic background is meant to make features such as the name of the artist and image stand out. On will.i.am’s album, although it is a basic colour background, it makes the CD stand out even more because the orange is a bright colour therefore it will be more eye catching for the audience to see.

Will.i.am – name of artistThe name of the artist is a typical convention of the spine of the digipak, like the title of the album, it typically has the same font used on the front of the digipak. This makes it stand out against the basic black background.

#willpower – title of albumThe title of the album is a typical convention of the spine of a digipak. It typically has the same font and red boarder used on the front of the digipak which makes it stand out if the spine is faced towards the audience on the shelf because the font stands out from the basic background so the audience can identify which CD it is.

Serial codeThis is a typical convention of a spine of the digipak because it defines the CD from every other CD.

CreditsThe credits are a typical convention of digipaks.On the credits of Will.I.AM's CD, it is used to give credit to those who have helped him create the CD to give them recognition.

Track SongsTrack songs are a typical convention of the backs of a digipak because it informs the audience of the songs that are on the CD. Therefore they can look at the type of the songs on the CD and from that they can decide whether to buy it or not.

Image/IllustrationThis is a typical convention of the back of an digipak because it makes the CD case look more interesting. WILL.I.AM’s image at the back of his CD case is the back of his head, this makes the CD case more interesting because at the front of the cd is his face and at the back is the back of his head showing it is the back of the CD. This also makes it clear to the audience where the front and back of the CD is.

BarcodeBar codes are a typical convention of the backs of digipaks because it is how the shops scan to sell the product and it can help count how many were sold in certain amounts of time.

First CompartmentI couldn’t find an image of the first compartment booklet, but I have the CD at home and I could only find one of the pages online. Typically the booklet has the same house style of colours running through the booklet, the orange was usually used as the background therefore the white and black text could stand out against the text, occasionally red text was used to make certain words such as the album title stand out. I also found in the booklet links to social media, the logo was used 3 times as an illustration and also more credits to producers with images of will.i.am and a few producers in the recording studio.

Second CompartmentThe second compartment conforms to conventions because it has the CD in that compartment. It is also typical of conventions because it follows the colour theme of the house style which is orange, white and black. The CD has the white will I am logo on it therefore making it stand out from the case as it is the main product that the consumers use.

INTRODUCTION TO A MAGAZINE ADVERT

A magazine advert is used to advertise the product to the public. It  provides a direct line of communication to your prospective customers about your product. The purpose of advertising is to make customers aware of your

product and to convince customers that your product is right for their wants/needs.

The functions of a magazine advert for a CD are to promote the artist, sell the CD and be eye catching.The conventions of magazine advertisements for a CD package/digipak are;*The release date; this is important because the audience need to know when they are able to purchase the album.*Album title; this is important because to be able to purchase the album, the audience need to know the name of the new album or they could end up buying a different one or an older one.*Image of album cover; this is important in an advert because the audience need to know what the album looks. This will will help promote the band because the advert tends to look interesting and eye catching. *Artist name; it is important that the audience know the name of the artist because it will help promote the artist and help them become more known in the music industry.*Information about the album; this is important because it helps the target audience get an idea of what is in the album and they can find out some of the track songs that may interest them into buying the album.*Where it is available to purchase the album; this is important because the audience need to know whether they can purchase it on itunes, amazon ect.*Record label logo; this is important because by knowing which record label it is, it gives the audience an idea of the type of music that will be on the album. Also the image may make the magazine advert look more official and interesting.

Album titleJessie J’s CD advert conforms to the convention of having a album title. The audience can therefore know which album is the new one. The album title on this image stands out against the basic background and is also on the CD cover. Because it stands out and is repeated twice it is clear to the audience of the album title.

Image of Album coverJessie J’s digipak conforms to the convention of her image being the same on the advert and album cover. This is so the audience will recognise the image on the album, therefore they will buy it because they have seen the advert. In Jessies image she is looking directly forward in a close up shot which gives the effect that she is looking at the audience, therefore drawing the audience in.

Artist nameThe artists name is a typical convention of a digipak magazine advert because it identifies who’s CD it is that they are advertising. On this advert, Jessie J’s name stands out in bold gold, this helps promote her and her album because it is the same font as her album cover and it is eye catching.

Information about the albumJessie's magazine advert of her album conforms to the convention of having information on the advert. The information included is about one of her singles released that reached number one with a feature in it. This information would draw the audience in and convince them to buy it because they would have of heard the song before and they may of liked it that they want to listen to some more of her music, because they enjoyed the single, which perhaps was a taster of the CD of what it would be like.Record label logo

The record label conforms to the convention of having a record label on the advert. On Jessies advert it has the record label logo in the corner to inform the audience of what label she is signed to because if they like her music the audience could search the label and the music artists attached to it so they could look at other CD’s by that label.

Where you can purchase the albumJessie J’s CD advert conforms to the convention of giving the information about where you can purchase the CD. On Jessies CD it says you can get it off her website. This is untypical of magazine adverts of CD’s because it is more typical for them to tell the audience to purchase it off itunes as they get royalties for putting there music on there.

Image of Album coverThe image on stone roses ad for the CD conforms to the convention of having the album cover on the advert. On stone roses cover is illustration rather than an image of the band. The illustration is rather basic which is typical because it makes the artists name stand out more to the audience.Artist nameThe artists name is a typical convention for a digipak magazine advert and the stone roses has conformed to this convention. There name is in gold with a black boarder and the O out of their name is a lemon. This makes their name stand out from the background and also the lemon O makes it looks interesting, therefore catching the readers attention.

Information about the albumThe stone roses has information about album on the advertisement such as that it is available in 4 different formats, therefore those people that prefer vinyl or CD can access it, unheard tracks, photos, videos and interviews. Because the stone roses are a popular group, for the anniversary they have added unseen bits and put it on the advertisement to persuade people to buy it because it will make the audience curious as its all unseen. Also at the top it gives good reviews from other magazines. The magazines that have given the reviews are all indie magazine, which gives the audience an idea of the genre of this CD.

Where you can purchase the albumThe stone roses conform to this convention as on the digipak magazine advert it has the apple logo, iTunes name and the iTunes website. This makes it clear to the audience about where to get the album because the iTunes website is on there.

Album titleThe stone roses conform to the convention of having the album title on the digipak advertisement. The album title is ‘20’ as it’s the 20th anniversary of the group being together. The title is in the same font as the album cover and the artist name, the 0 is made into a lemon illustration, this makes the ad look more interesting and eye catching as it is different.

Record label logoThe record label logo is a typical feature of cd adverts, stone roses conform to this convention. The purpose of it is to tell the audience who the record company is, because if they enjoy the CD, they may want to look at the record company and the other artists that belong to that record company.

The release dateThe stone roses have conformed to this convention of having the release date. This informs the audience of when it is out so they know when to purchase it.