1. Audience Research Survey Response

2. What is your name?I created two surveys on Survey Monkey, approximately 15 people answered each. Here is the first question from one of my surveys, What is your name?. Here I only show a small proportion of the results. I then used excel to input the data into a pie chart. We can see by the diagram that a large proportion of the readers are called Jess. In addition to this we can summarize that only a very small proportion are male, with the name Matt. Meaning that my targeted research meets my target audience criteria of a mainly female audience. 3. How old are you? The results show that the largest proportion of readers are aged 18-25 which is my main target audience group. The percentage is 66.67% in comparison to the 14-17 category and the 30+ category at 16.67%. This is going to allow me to target the majority of my adverts at teenagers and young adults. Also I can tailor the contents of my magazine to this age group, including adverts on perhaps universities and their social aspects such as club nights and major festivals. 4. Do you live with your parents or alone? This question allowed me to gain a clearer insight into my audience and their background. The questions aim was to assist the NRS social grade question shown further on. By asking this question I am then able to assess the income of the readers. Being as the majority live at home with parents, this means that their income may be slightly higher due to the aid of their guardians. Therefore on the other hand the 16.67% that live alone support themselves, which in turn could mean it may be a little more difficult for them to afford the magazine weekly as they have other priorities. This type of question, based on the results allows me to customize my pricing methods based on the 5. If you live with your parents, which category do their jobs fall into, if you live alone what category does your job fall into?The results from this question show that a high proportion of readers measured come from an ABC1 background, which suggests they have a reasonably high income, in turn meaning they may have more disposable income and furthermore, a higher purchasing power. This means that I am able to market my magazine at the original price- weekly. 6. Where are you living at present?The results from the question Where are you living at present?, show that the majority of readers interview are from York. Therefore if any external advertising was to be done I would target the majority of it in and around York. The smallest percentage of people interviewed are from Leeds and the other percentage from Harrogate. My magazine will be sold across England, however, I will be targeting these areas the most. Harrogate particularly is one of the wealthiest districts in Yorkshire, therefore the purchasing power of its residents is going to be significantly higher than perhaps other regions. 7. Do you have a job? This question was aimed to find out the percentage of readers that are in work, whether it be full-time or part-time. By the results shown it is evident that 100% of readers questioned are employed, with 66.67% working full time and 33.33% working parttime. These results could be analysed to imply that the 33.33% are students with the possibility of progressing onto full-time work. Therefore this may also allow me to target advertisements accordingly, with a section throughout the magazine on jobs available within the music industry. 8. Do you use the internet and social media a lot? Although I am working in the print based medium, the chance of expansion onto the internet is possible dependant on the overall popularity of the magazine. This in turn means that the magazine could be taken viral with an online website and social media marketing. Moreover, a full 100% answered yes to the question, meaning that I also have the ability to market my magazine using social media sites such as Facebook and Twitter. In addition applications and software could be developed in progression of the project. 9. If you have a job what is your current role?This question relates closely to the NRS social grade one as listed above. By questioning the jobs of the readers I am then able to analyse and process which boundary they fall into. For example the managerial jobs suggest that the readers questioned fall into the ABC1 category. In turn meaning I am able to target my magazine at an audience from a higher social class background, which allows me flexibility in relation to the price. 10. Here, none of the subjects answered no, meaning the idea of a music magazine is favourable. This answer combined with the gender breakdown and favourite genre study, allows me to form the basic structure of my magazine, working in favour of my target audience. This also shows that all advertisements should be very music orientated. 11. These type of questions allow me to specifically target my audience when considering adverts. In addition I can tailor the contents of the magazine around these subjects. For example a larger proportion of readers asked prefer rock music over R&B. Therefore it would be beneficial to include some female rock artists alongside pop/dance artists.Which type of night out do you prefer? 12. The first question asking which is the preferred music streamer was a targeted marketing question. By asking this I can now analyse the results and make recommendations throughout the magazine. By asking if the adverts in music magazines were helpful I am then able to assess their importance which will help me to determine the number and proportion of adverts within the magazine. The majority answered yes however a number of people still answered no, which shows that although their importance is ample, they aren't necessarily vital in large quantities. The final question was an open question, allowing for further expansion within the answers. The most evident answer here is the tour dates and up coming gigs, which is why I have decided to allow two pages within the magazine for festival, gig and tour dates for the current year and next. 13. How often do you read magazines? By asking how often they read magazines I am able to see whether it would be more beneficial to market my magazine weekly or monthly, the majority voted for moderately often which made me consider whether it may be better to sell fortnightly however, I am going to stick with weekly, each issue coming out on the first day of the week (Monday).