F O R E P Q

B Y C H A N T E L L E L O C S I N

Target Audience Survey Results

QUESTION 1

The first question is asking the age of

the survey participant. So I had to

make sure it stayed within the range of

13 to 18 years old (since it’s my target

audience age group).

The result demonstrate that the

majority of my participants did in fact

stay within the set age range.

However, the survey took place in a

secondary school and sixth form so it

was suggested that there may still be

some students under the age of 13 or

some sixth formers at 19 years old

since they are re-sitting the school

year.

QUESTION 2

The second question is asking the

participant what music genre do they

mainly listen to and they only had to

pick one.

From the survey results, it seems that

the main genre that’s listened to

among the survey group is pop music

which is then followed by Hip Hop and

R’n’B.

This shows that this question does

conform to my target audience with

the majority of them liking pop music.

QUESTION 3

The third question asks the participant

to list three existing music artists from

the genre they put in the previous

question (Q2).

It was quite difficult to narrow down

the most mentioned music artist

overall since Survey Monkey wouldn’t

allow me to tally up the votes due to

needing to buy subscription.

But this can still demonstrate that the

survey sample keeps up-to-date with

the latest music artists on the scene

such as Meghan Trainor whose a pop

artist.

QUESTION 4

The fourth question is asking the

participant whether they do attend

concerts or no.

The question seems quite irrelevant to

the project but it is quite relevant since

it’s getting to know and understand the

actions done by the potential

consumer so it’s easier to predict their

next move.

If the consumer has passion for the

music artist; they would represent their

dedication by attending their concert.

But anyway, the majority of them said

no.

QUESTION 5

The fifth question requires the

participant to answer which of the

following five products would they

most likely buy.

The most popular answers seems to

be accessories which is then followed

by make-up and a tied-result between

nail polish and perfume.

This suggests that the target audience

aren’t workers or have very little credit

available to them to spend so the

cheapest and most useful item to them

would be accessories.

QUESTION 6

The sixth question asks the participant

whether they use social media or not

and for them to list the ones they use.

There was a problem with this

question. I should’ve probably set a

minimum limit rather than a maximum

limit since some of the participants

don’t use any social media but the

online survey still required for them to

pick two other options.

From these results it appears that

Snapchat is the most used social

media which is followed by instagram

with a tied-result for Facebook and

Twitter.

QUESTION 7

The seventh question asks the

audience whether they would

purchase a perfume product if it was

by their favourite music artist.

The majority of the sample said ‘Yes’

and ‘Maybe’ so this suggests that it’s

more likely for the consumer to

purchase a product (especially

expensive ones) if it’s by their

favourite music artist or perhaps their

favourite celebrity.

However, it may depend on the price

of the perfume since most of the

people within the survey sample aren’t

likely to be working yet.

QUESTION 8

The eighth question asks the audience

as which advertising technique

appeals to them the most.

The problem with this question is that

I’m unable to display what ‘Other’

techniques appeals to them (since it’ll

be listed and not tallied up).

The results show that the top 3 most

effective marketing techniques for the

survey sample is television

advertising, short advert clips on

Youtube and a tied-result between

poster and magazine adverts.

QUESTION 9

The ninth question requires the survey

sample whether they agree or

disagree that marketing is seen as a

very important tool when it comes to

the launch of a brand-new product.

The problem with this question would

be that I didn’t get opinions as to why

they think it’s important.

The results show that most of the

survey sample see marketing as

important.

QUESTION 10

The tenth question asks the survey

sample to choose which of the

following packaging designs they find

appealing.

The problem with this question would

be that I didn’t really experiment much

with the colour choices (since they’re

all from the same or have a similar

colour scheme).

The results show that picture B is the

design that appeals more to the

survey sample with picture A

becoming the second favored.

A

B

CD

A

B

C

D

CONCLUSION FOR RESULTS

From carrying out this survey I have learnt that…

• The survey sample is most like to purchase a perfume product by their favorite

music artist

• Television advertising is an effective marketing technique to use for ages 13 to

18 years old.

• Modern advertising techniques are more effective for the survey sample rather

than traditional techniques.

• Pop is the most popular music genre among 13 to 18 years old

• The majority of the survey sample seem to prefer quite a simplistic design for

the perfume packaging.