Embed Size (px)
Citation preview
9 Tips for an Integrated
Video & Social Strategy
PRESENTED BY
+
+ @wistia @sproutsocial
Kristen CraftDirector of Partnerships
@thecrafty
Andrew CaravellaVP of Marketing
@andrewcaravella
+ @wistia @sproutsocial
Video hosting built for
business – 100k customers
A resource for learning how to
make great business video
A video production company
or marketing agency
What’s Wistia?
+ @wistia @sproutsocial
Why Video?
Conveys complex information
Builds rapport
Humanizes your company
+ @wistia @sproutsocial
1 billionFacebook
video views
per day
50%of U.S. Facebook
users watch at least
one video per day
76%of Americans
discover videos
on Facebook
Why Video and Social?
adweek.com/socialtimes/1b-daily-video-views/440384 • insights.fb.com/2015/01/07/new-universal-language • media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators
+ @wistia @sproutsocial
two
minutestwo
minutesTWOMINUTES
Why Video?
+ @wistia @sproutsocial
two
minutestwo
minutes
Why Video?
+ @wistia @sproutsocial
Why Video?
+
9 Tips for a Better
Video & Social Strategy
+1
1 • Share What You Know
+1
1 • Share What You Know
Teach others
Demonstrate
your expertise
Be helpful
Build trust
+2
2 • Video ≠ “One-and-Done”
+2
2 • Video ≠ “One-and-Done”
Attract followers
with each new
video you make
Different topics
attract different
followers
Regularity
will help you
improve
+3
3 • Shorter is Better
+3
Make multiple
videos if need be
People have
short attention
spans
Multiple, shorter
videos are easier
to browse
3 • Shorter is Better
+4
4 • Be Authentic
+
Show the faces
behind your
company
4
4 • Be Authentic
Don’t hire
“talent”
Put on a
friendly face
+
5 • You Need a Script
+5
Read your script
until it feels natural
Don’t try to
wing it
Do a table read
with others
5 • You Need a Script
+6
6 • Tie Video Into Existing Goals
+6
Many initiatives are
stronger with video
Video shouldn’t
exist in a vacuum
6 • Tie Video Into Existing Goals
+
7 • Share Your Videos on Social
+7
7 • Share Your Videos on Social
Make content
suited to the
context
Pick a good
thumbnail
Give people
video shoutouts
+ @wistia @sproutsocial
Where to Share? Twitter!
+ @wistia @sproutsocial
Where to Share? Facebook!
25%more engagement
on Facebook
posts with videos
3xmore videos
uploaded by SMBs
every year
2xmore SMBs are
posting videos to
Facebook year
over year
thedrum.com/news/2014/04/22/videos-lead-25-more-engagement-facebook-adobe-finds-while-fridays-are-best-post • adweek.com/socialtimes/smbs-videos/439572
+
8 • Pay Attention to Analytics
+8
8 • Pay Attention to Analytics
Iterate and
improveLook at more
than view count
Focus on play rate
and engagement
rate
+
9 • Don’t Try to Go Viral
+9
9 • Don’t Try to Go Viral
It’s like winning
the lottery
Usually, viral
isn’t helpful
+
Companies Doing
Video Right
+ @wistia @sproutsocial
Dropbox • Product Overview Video
+ @wistia @sproutsocial
Pardot • Customer Testimonials
+ @wistia @sproutsocial
Mailchimp • Customer Support
+ @wistia @sproutsocial
BambooHR • Careers and Company Culture
+ @wistia @sproutsocial
Moz • Executive Thought Leadership
+ @wistia @sproutsocial
Kristen CraftDirector of Partnerships
@thecrafty
Andrew CaravellaVP of Marketing
@andrewcaravella
Questions?
![Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]](https://img.pdfslide.us/doc/110x75/53fa1e728d7f72b82e8b4d73/interactive-video-tips-crowdsourcing-video-content-6-tips-for-creating-successful-interactive-videos-week-7.jpg)
