T I P S T O

SAVE TIME & MONEY

& INCREASE QUALITY

OF YOUR NEXT VIDEO

@ b r a n d b u z z

Presented at #IVMG15

Today’ Agenda

Tools and Strategies

for a better…

Story

Budget

Process

2

Introductions

Writer/Director/Producer

Nonfiction Storytelling

Lynda.com Author

NAB Speaker

3

Getting in Touch

www.twitter.com/brandbuzz

www.linked.com/in/amydelouise

www.plus.google.com/+AmyDeLouise

www.vimeo.com/amydelouise

Blog: AmysBrandBuzz

amy@amydelouise.com

www.Lynda.com/amydelouise

4

Tools That Help Your Story

CREATE YOUR STORY

6

Get Everyone on

the Same Page

@brandbuzz

Concept Boards: Pitch the Vision 7

Why Concept Boards? 8

“Sell” your concept

Compare/contrast with others available online

Outline story arc and main characters

Tie to programmatic goals and audience measures

They don’t have to be fancy, just help everyone

visualize

“I’m Suzanne and politics is my passion.”

“I first got involved through my neighbor…”

“And we started bringing more people together…”

“I do my homework on the issues that matter to me...”

“But learning is just one piece…then you have to walk

the walk and meet with your representatives regularly.”

“I hate being away from my kids, but I’m doing it for

them…”

Concept Boards Resources 17

http://www.storyboardthat.com/

http://www.cinemek.com/storyboard/

www.Piktochart.com

https://animoto.com/

http://prezi.com/

Photoshop (obvi)

Powerpoint

Build a pool of freelance gfx designers

TIP: Ad agency experience helps

Scripts: Build the Blueprint

Treatment

Shooting Script

Editing Script(s)

“As Aired” Script

18

Why Scripts? 19

Build buy-in in advance of shooting expense

Define any deltas, opportunities, threats

Build…

shot lists

shoot schedules

interview questions

Scripting Resources 20

https://story.adobe.com

https://www.finaldraft.com/

Plain old MSWord – templatize your own

Formatting

Building a Story Arc 22

Have a plan,

but be

flexible!

Opportunities/Threats

Avoiding “black hole” w/o visuals to cover

Photos or stock visuals

List assets needed in script!

Archival opportunities

Recreate a scene

Animation

Consensus-Building 24

Return to storyboards for reviews

Review preproduction scripts

Connect to audience impact measures and

programmatic goals

SPEED UP & IMPROVE YOUR EDIT 25

Production Strategies & Tools for a Better Post

On Location 26

Record room tone

Use slates

Take field notes

Digital releases

Plan interview transcript workflow

Record Room Tone 27

Record tone at start and end of a long interview

Record the sound that bothers BY ITSELF

Faster and better quality audio edits

Use Field Slates 28

Why Slates? 29

Faster to scan for slates in post

Vital scene and take info

Dumb vs. Smart vs. iPad slates

Field Notes 30

GoogleDocs

Handwritten on Script

iPad notes on Script

Audio notes are essential!

Time of Day timecode with schedule

Releases

ASMP Releases and Tutorials

Easy Release

iD RELEASE

iRelease

Release Me

Always retain digital releases with your interview files

31

Plan for Transcript Workflow 32

Why Transcripts? 33

Assess potential soundbites in advance of edit

Don’t Fear the “Frankenbite”

Help avoid up-speak

Tighten long sentences

Automate the edit process by associating clips with keywords or phrases

Make captioning easy

From Transcript to Editing Script

Interview-Driven Script Workflow 35

1

• Pre-interviews

• Themes and stories

2

• Shooting Script

• Includes “fantasy” soundbites

3

• Editing Script

• Includes actual soundbites

Planning for Transcripts in the Field 36

Record Timecode and Track Info (speaker name, frame rate, sample rate, bit rate)

TC Recorders: Sound Devices 744t, 788t, 664, and 633 and the Zaxcom Nomad and Maxx

Mixer: Sound Devices 552

Need to record TC to audio track: Tascam DR-05 and -07 and the Zoom H4N and newer H5 and H6

Output mp3 or wav files of audio only

Do it Yourself Transcripts 37

http://www.sounddevices.com/products/accessories

/software/wave-agent

Add your own metadata for faster post and

efficient file archiving

AVID Workflow with Scripts 38

Phrase Find and ScriptSync™ for AVID (still in v7,

and coming back soon)

See Steve Audette tutorials

https://vimeo.com/17502817

https://vimeo.com/95543071

PP Workflow with Scripts 39

Premiere Pro CS6 - time-based dialogue

embedded in the metadata for the media files, then

import those media files into the new version of

Premiere Pro

Adobe Premiere Pro CC Classroom in a Book

http://www.amazon.com/gp/search?index=books&link

Code=qs&keywords=9780321919380

FCP Workflow with Scripts 40

ID clips with Keywords

Create Smart Collections that update while you edit

Third-party systems can take time-stamped

transcripts and add keywords to it

http://lumberjacksystem.com/

3 Ways to Improve Storytelling on a Budget

BUDGET

Add Motion

Dana Dolly or Wally Dolly rents for $100-150

Auto-sliders

Redrock rents for about $250 for 4 days

MobiSlyder $40

42

Get Help

Grip - $400-500/day – add

multiple lighting setups to

cover more locations in a

single day; add motion

PA - $250-300 -- move gear,

get lunch, move cars, take

edit notes to save tons of

time in post

43

Get Help

Makeup Artist -

$600/Priceless – lets VIP feel

pampered; ensures no

flyaway hairs on

greenscreen, saving days of

agony in edit; checks monitor

so you can focus on logistics

and setups

44

Add Photos

Behind-the-scenes

B-roll coverage

Build a content library

Background plates for green screen

Online sharing and promotion

45

FINAL THOUGHTS & QUESTIONS 46

THANK YOU!

Follow me @brandbuzz

www.amydelouise.com

www.Lynda.com/amydelouise