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Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]
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Here are a few tips for successfully crowdsourcing video content and how to leverage interactivity to improve your chances for success. Original post --> http://www.raptmedia.com/blog/crowdsourcing-video-content-interactive-video-tips
Citation preview
INTERACTIVEVIDEOTIPS CROWDSOURCINGVIDEOCONTENT-6TIPSFOR
CREATINGSUCCESSFULINTERACTIVEVIDEOS [WEEK#7] raptmedia.com
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis
greaterthanever.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14.
Regardlessofyourbudget,thereisalwayssomethingthatyou
canofferfans,outsideofbeingpartofthebrandedpage
mentionedinTip2.Pickoneluckysubmissionoutofahatfor
freetickets,aniPad,orsomethingspecialtoaddexcitement
totheopportunity.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14.
Regardlessofyourbudget,thereisalwayssomethingthatyou
canofferfans,outsideofbeingpartofthebrandedpage
mentionedinTip2.Pickoneluckysubmissionoutofahatfor
freetickets,aniPad,orsomethingspecialtoaddexcitement
totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO
TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14.
Regardlessofyourbudget,thereisalwayssomethingthatyou
canofferfans,outsideofbeingpartofthebrandedpage
mentionedinTip2.Pickoneluckysubmissionoutofahatfor
freetickets,aniPad,orsomethingspecialtoaddexcitement
totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO
TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16.
Sinceyoureultimatelygoingtobeasking
userstoengagewiththecontentbylming
themselvestosubmitforyourcampaign,its agoodideatogetthem
tophysicallyengage withtheactualvideoearlyon.Youcould
openthevideosubmissionprocesswitha questionorchoicepointsotheuser
immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem
withtwoimportantchoicesdoweshootin
ManhattanorintheHudsonValley?ordowegoformalattireor
blockpartystyle?makethenextcliffhangerchoicepointgoto
ablackscreenwithamessagelikeNowyoumakethenextclip
pairedwithabuttontosubmit.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14.
Regardlessofyourbudget,thereisalwayssomethingthatyou
canofferfans,outsideofbeingpartofthebrandedpage
mentionedinTip2.Pickoneluckysubmissionoutofahatfor
freetickets,aniPad,orsomethingspecialtoaddexcitement
totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO
TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16.
Sinceyoureultimatelygoingtobeasking
userstoengagewiththecontentbylming
themselvestosubmitforyourcampaign,its agoodideatogetthem
tophysicallyengage withtheactualvideoearlyon.Youcould
openthevideosubmissionprocesswitha questionorchoicepointsotheuser
immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem
withtwoimportantchoicesdoweshootin
ManhattanorintheHudsonValley?ordowegoformalattireor
blockpartystyle?makethenextcliffhangerchoicepointgoto
ablackscreenwithamessagelikeNowyoumakethenextclip
pairedwithabuttontosubmit. 17.
WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram
oranothervideo captureapptocapitalizeontheexcitement
generatedbytheInteractiveVideo.
Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour
favoriteclipsandstartaddingthem totheInteractiveVideoso
thatfanscanactivelyparticipateintheongoingbuildingofthe
project.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14.
Regardlessofyourbudget,thereisalwayssomethingthatyou
canofferfans,outsideofbeingpartofthebrandedpage
mentionedinTip2.Pickoneluckysubmissionoutofahatfor
freetickets,aniPad,orsomethingspecialtoaddexcitement
totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO
TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16.
Sinceyoureultimatelygoingtobeasking
userstoengagewiththecontentbylming
themselvestosubmitforyourcampaign,its agoodideatogetthem
tophysicallyengage withtheactualvideoearlyon.Youcould
openthevideosubmissionprocesswitha questionorchoicepointsotheuser
immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem
withtwoimportantchoicesdoweshootin
ManhattanorintheHudsonValley?ordowegoformalattireor
blockpartystyle?makethenextcliffhangerchoicepointgoto
ablackscreenwithamessagelikeNowyoumakethenextclip
pairedwithabuttontosubmit. 17.
WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram
oranothervideo captureapptocapitalizeontheexcitement
generatedbytheInteractiveVideo.
Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour
favoriteclipsandstartaddingthem totheInteractiveVideoso
thatfanscanactivelyparticipateintheongoingbuildingofthe project.
18. ITSALLABOUTTHEFANS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14.
Regardlessofyourbudget,thereisalwayssomethingthatyou
canofferfans,outsideofbeingpartofthebrandedpage
mentionedinTip2.Pickoneluckysubmissionoutofahatfor
freetickets,aniPad,orsomethingspecialtoaddexcitement
totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO
TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16.
Sinceyoureultimatelygoingtobeasking
userstoengagewiththecontentbylming
themselvestosubmitforyourcampaign,its agoodideatogetthem
tophysicallyengage withtheactualvideoearlyon.Youcould
openthevideosubmissionprocesswitha questionorchoicepointsotheuser
immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem
withtwoimportantchoicesdoweshootin
ManhattanorintheHudsonValley?ordowegoformalattireor
blockpartystyle?makethenextcliffhangerchoicepointgoto
ablackscreenwithamessagelikeNowyoumakethenextclip
pairedwithabuttontosubmit. 17.
WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram
oranothervideo captureapptocapitalizeontheexcitement
generatedbytheInteractiveVideo.
Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour
favoriteclipsandstartaddingthem totheInteractiveVideoso
thatfanscanactivelyparticipateintheongoingbuildingofthe project.
18. ITSALLABOUTTHEFANS 19.
Probablythemostimportantprecursortotryingaprojectlikethisisaloyal
fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook
commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour
viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo
ratherthanbeinglimitedtoathumbsuponapost.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO [WEEK#7] raptmedia.com 1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
2. IknowIvesaiditbefore,butwhilecreating
videoiseasierthanever,creatinggreat
contentisstillverychallenging.Notonlydo
youneedakillerideaforyourvideoto
succeed,butyoualsoneedfootage,which
requiresactorsandsetsand(usually)money.
However,youdonthavetoberollinginthedoughorhireprofessional
actors;crowdsourcingvideocontentcanboostviewerengagement,
vastlyexpandyourinitialaudiencebase,andtransfersomeofthe
productioncostsovertotheconsumer. 3.
Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo
contentandhowtoleverageinteractivitytoimproveyourchancesfor
success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5.
VideoslikeAliciaKeysNewDayandJapanese
bandSoursHibinoneiroworkedwellbecause
therequestwassimple:Saythesefewwords,
Shootyourselfsinginginthemirror,orSmile anddance.
Thesearethekindsofactivitiesthatarentoutoftheordinary,and
thatalotofpeopleareprobablydoinganyways,andtheybringout
theperformerinfanswhilealsoincreasingthechancesthatyoull
getusablefootage. 6.
Bydirectingviewersonexactlywhatcontenttoproduce,you
aresimplifyingthecreativeprocess.Youcanstoryboardthe
entireproductionwithInsertUGCLineAhere,andInsert
UGCLineBheresothatyouresuretohaveacoherentstory
evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8.
Eventhoughtheplanistopickthetopveclipsto
includeinthenalvideo,fansthathaveuploaded
contentareanxioustoseethemselvesonline
associatedwithyourbrand,artist,product,orcompany.
Dontunderestimatethepulloffanstolookforthemselvesonline
andshareclipsofthemselvesfarandwide.Itcanbeassimpleas
settingupanewTwitterhashtagorTumblraccounttohouseall
theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9.
TIP3:TEASETHEENDPRODUCT 10.
Itsaloteasierforafantogetbehindtheideaofcreatingcontent
foracompilationpieceiftheyhavesomesenseofwhatthat
pieceisallabout.Evena15-second-longsizzlereelordirector
interviewaboutthevideoshouldbeenoughtogetfolksexcited
aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12.
Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething
thatthemajorityofyouruserswill alreadyhaveintheirpockets.
Anythingthatpullsfrom theiPhonesCameraRoll,orapopular
videosharingapplikeInstagram orVine,lowersthebarrierfor
submittingcontentandwillincreasethelikelihoodofgettinggood
submissionnumbers.Atsomepointyouwillhavetogetthe
originalsourcelefortheclip,sokeepthatinmindwhenplanning
yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14.
Regardlessofyourbudget,thereisalwayssomethingthatyou
canofferfans,outsideofbeingpartofthebrandedpage
mentionedinTip2.Pickoneluckysubmissionoutofahatfor
freetickets,aniPad,orsomethingspecialtoaddexcitement
totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO
TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16.
Sinceyoureultimatelygoingtobeasking
userstoengagewiththecontentbylming
themselvestosubmitforyourcampaign,its agoodideatogetthem
tophysicallyengage withtheactualvideoearlyon.Youcould
openthevideosubmissionprocesswitha questionorchoicepointsotheuser
immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem
withtwoimportantchoicesdoweshootin
ManhattanorintheHudsonValley?ordowegoformalattireor
blockpartystyle?makethenextcliffhangerchoicepointgoto
ablackscreenwithamessagelikeNowyoumakethenextclip
pairedwithabuttontosubmit. 17.
WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram
oranothervideo captureapptocapitalizeontheexcitement
generatedbytheInteractiveVideo.
Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour
favoriteclipsandstartaddingthem totheInteractiveVideoso
thatfanscanactivelyparticipateintheongoingbuildingofthe project.
18. ITSALLABOUTTHEFANS 19.
Probablythemostimportantprecursortotryingaprojectlikethisisaloyal
fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook
commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour
viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo
ratherthanbeinglimitedtoathumbsuponapost.
Clickheretocheckoutourblog raptmedia.com
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