Voice of the Customer eBook

8/18/2019 Voice of the Customer eBook

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Source: Word of Mouth Marketing Association, 2011

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Source: Netpromoter.com

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Source: Accenture Innovation Survey, 2009

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H&E Equipment

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British Colonial Hilton Nassau

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RSC Equipment Rental

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Hospitality Industry

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Northern Illinois Mack

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W dvd seven key reasons wy ly lv dg

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AJS Hotels

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Trucking Industry

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Trane


10/16

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No on iks king o rd, hrrid, or nprofssion

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csomrs pl d pv

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Milton CAT

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Multi-location Director,

Towne Properties

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RSC Equipment Rental

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Image Hospitality


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Grand Geneva Resort

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Trane


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Smiley Brothers Inc.

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Manager,Towne Properties

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Extended Stay Hotels


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Towne Properties

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Kaiser Realty

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Cashman Equipment

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High Hotels Limited

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North Street Properties

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SeaCrest OceanFront Hotel

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f 2000 2005, p

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Customer experience

is THE catchphrase for

businesses in 2012. t

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54% of customers are most

inuenced by word of

mouth recommendations

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Sources: Business Week, October 2007. Marketingprofs.

com, April 2012. Word of Mouth Marketing Association,

2011.

Why Dos this Mr o YorCompny?

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Documents

Voice of the Customer eBook