Twitter Basics for Business

Twitter Basics for Business

Creating websites for 14 years

Participating in Social Media for 7 years

MBA in Marketing Certificates in

E-Business Marketing Management

Project Management

Google AdWords

Advanced Social Media

Introduction

Pam AungstOwner, Online Marketing ConsultantPam Ann Marketing

Agenda

How to set up your Twitter account & profile

How to post, reply, retweet, follow others, etc.

How to start building a following

Twitter management tools: Which to use & which to avoid

How to take your Twitter presence to the next level

Download this slide deck at http://bit.ly/TweetABDeck

Q&A

Submit your questions via the Q&A box


Like a cocktail party at a trade show:

You’re there to make new business connections, NOT to be a pushy salesperson.

Talk to people, demonstrate your expertise, but DO NOT

be “salesy”

Why Twitter? What is it?

Why Twitter?


Just like networking “in real life”, building relationships and trust takes time.

Get to know your followers by conversing with them regularly.

At the same time, demonstrate your expertise and build thought leadership by sharing useful

information.

Build Relationships

Concepts


Go to Twitter.com

Getting Started

Sign Up


Username (i.e. “handle”) = 20 characters

Make it easy to remember & related to your brand

Avoid numbers, dashes, underscores

Your Twitter URL will be http://Twitter.com/YourUsername

Usernames

Choose a Username


If your desired name is taken, consider adding state or company abbreviation instead of numbers, i.e. “GreenVisionNJ” or “GreenVisionInc” instead of “GreenVision1”

Usernames

Choose a Username


Fill Out Profile

ProfileUpload a photo NO EGGS!Add location, website & bioDO NOT connect to Facebook


NO Cross-Posting!

NO Posting Tweets to FB!

Tweets on Facebook look weird & unprofessional


How to Follow Others

Following 101 Use search box at

top to search for companies you know/like

Click “Follow” or click on company name to preview their profile


Find People to Follow

Search by keywords, then click on “People”


Find People to Follow

Watch your stream for conversations. Follow the people they are talking to.

Go to websites of prospects or companies that fit your target market. Look for a Twitter icon.

Use Twitter’s “Find Friends” and “Similar To” tools


Who to Follow

Look for replies in a person’s stream. That tells you whether they are conversational or not. Follow conversational people.


Following Updates

After Following…

Updates from users you follow appear in your “feed” or “stream”


How to Tweet

Send a Tweet

Will be seen by your followers and/or anyone who visits your profile page.


Conversing 101

How to Reply

Hover over a tweet

Click “reply”

Type response after username


Visibility of Replies

Who Sees A Reply? The user you replied to

Any other users whose usernames are included

Anyone who is following the both of you will see the reply in their stream

All others will only see your replies if they go to your profile


Read Your Replies

Who Replied to Me?

Replies start with username


Reply to Tweets

Reply to Replies

Hover Click “Reply” Type in

response after username


Reply to Your Replies

“Reply All”

By default, all parties in the convo are included in a reply Delete any names you don’t want to include


Reply Privately

Direct Messages

Direct messages are private messages between two parties


Mentions

What is a Mention? Mentions are when a username is inserted in a tweet

somewhere other than the beginning Unlike replies, mentions are seen by all of your followers Your mentions are found under the “Connect” tab


Retweets

What is a Retweet? A retweet is when someone “re-

shares” your tweet People retweet to redistribute

useful info to their followers Also used as a way of saying “I

agree!”


Connect Tab

Connect tab shows RTs

Remember your manners!Reply to Retweets with a “thank you”


Manners

Remember Your Manners! Reply to all

Mentions & Retweets with at least a “thank you”


Hashtags

Hashtags• A hashtag is a word (or words with no spaces)

with the number sign (#) in front. I.e. #Quickbooks

• Hashtags are hyperlinked (clickable)

• Click on a hashtag to view all conversations with that tag


Hashtags

How to Use Hashtags• Search for a hashtag in the search box

• Use the results to find relevant people to follow

• Use the results to “jump in” on conversations or start them by replying to the tweets you found

• Add hashtags to your tweets (sparingly) to help relevant people to find & converse with you


Hashtags

Hashtags in Action


Build Your Following

Post about your new Twitter account on other social media platforms

Include a link on biz cards & in email sigs

Converse, Converse, Converse!The more you converse on Twitter, the more followers you will get.


Twitter Tools

Tools to UseManagement (via computer) TweetDeck Hootsuite SproutSocial (my favorite)

Mobile TweetCaster (Android) Plume (Android) (my fav) Twitter (both) Echofon (iPhone) Hootsuite (both)

Clean Up ManageFlitter Twit Cleaner

Follower Investigation Does Follow Fake Follower Check

(by Status People)

Monitoring for keywords

Twilert


Twitter Tools

Tools to Avoid TrueTwit validation Paper.li auto-tweets

Tools to Use Sparingly FF Helper Triberr Who Unfollowed Me


Next Level

Take it To the Next Level! Participate in TweetChats Start & manage a TweetChat Hold Twitter contests Trade show or other live event

tweeting Build topic-specific lists Watch your metrics & continuously

improve them (i.e. engagement ratio)


Next Level

Engagement Ratio Number of reply tweets divided

by number of non-reply tweets multiplied by 100.

Resulting percentage is engagement ratio. Should be as high as possible.


Questions???

SEO & Social Media: Tips, Tricks & Trends


Conclusion

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Self Improvement

Twitter Basics for Business