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Webmarketing

Microblogging

@pfrulas

“If I had more time, I would have written a shorter letter”

- Mark Twain -

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Microblogging

• Twitter• Jaiku• Pownce• Placeshout

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What is “Twitter” ?• Twitter is :

– “a short burst of inconsequential information”– “chirps from birds”

• Twitter is also a:• Free• Social Media• Microblogging

• What are you doing ?

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Microblogging ?

• Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing

• 140 Characters

• To Follow or to be Followed ?

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Twitter

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Twitter

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Twitter

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Trending Topics

• Popular Topics – RIGHT NOW– TODAY– THIS WEEK

• What are these good for ? • What are you monitoring ?

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Twitter

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Sign Up

• You can actually change your user name !

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A new way of communicating

• SMS• STATUS• SHORT• FAST• REALTIME

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Build your network

• What does it mean to Follow ? • Who Follows you ?

• Focus on convesation– Who will you listen– Who listens to you

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Marketer’s Nightmare

• You can choose who to listen, but there is little you can do to make somebody listen to you !

– Marketer’s nightmare !

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“People on MySpace arent running away from pedophiles and stalkers. They’re

running away from marketers and advertisers”

Giovanni Gallucci, co-founder , Dexterity Media

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NOISE

• Who cares ?– Follow High value

twitters– Filter– Dashboards

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Some Basics

• Follow• Followers• What are you doing ?

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Some Basics

• Follow• Followers• What are you doing ?

@pfrulas

Some Basics

• Follow• Followers• What are you doing ?

@pfrulas

Some Basics

• Follow• Followers• What are you doing ?

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Some More

• Trends• Search• Hastag

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Search Twitter

http://search.twitter.com/

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What is a hastag ? #• Hashtags 

– Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.

• http://twitter.pbworks.com/

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Hashtags• Events or conferences,

– "Tara's presentation on communities was great! #barcampblock" • Disasters:

– "#sandiegofire A shelter has opened up downtown for fire refugees." • Memes:

– "My #themeword for 2008 is conduct." • Context:

– "I can't believe anyone would design software like this! #microsoftoffice" • Recall:

– "Buy some toilet paper. #todo"• Quote:

– "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote

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#SB44• NFL suggests #SB44 hashtag, builds site around it

– http://www.nfl.com/superbowl/44/fans

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Tráfico DF

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#comegdl - #traficogdl

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Twitter Lists

• Filter Filter Filter• Provide a personality

– #POLITICA– #webmkt _iteso– #foodies– #mkt

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Activity

• Begin Microblogging• Tweet• Follow• Get Followed• Use a #

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Top Twitters