Twitter Marketing

Presented by Mohammed Azharuddin

Digital Marketing Trainer

Twitter Stats

Twitter

1 Billion+ Users271 Million Active Users78% Mobile Users500 Million Tweets per dayHigh Conversion Rates

What is Twitter ?

• Micro Blogging site which allows 140 chars, photo, video and links.

• The main purpose of the twitter is real time communication between B-B or C-B or C-C

Listen and Learn

Branding

Customer Support

Connect with Experts

Competition and Offers

Updates and Press

Ho

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Twitter Usage in India

Tweet

Mention

HashTagLink

Reply ReTweet Favourite

Most Popular Tweet

Create Profile

• Go to www.twitter.com > Signup

• Select a Unique Handle [Max 15 Chars]

• Tailor twitter based on recent visits

• Choose Interests

• Import Contacts

• Confirm Email Address

Customizing the Profile

• Menu > Settings > Edit Profile

–Customize the Profile

–Use custom graphics and logo for corporate

branding

–Fill the Website Field (No Follow Backlink)

–Fill the BIO of Page [160 Chars]

Twitter Graphic Dimensions

• Profile Photo

– Default : 73x73px – Profile Photo

– Normal : 48x48px – In timeline

–Mini : 24x24px

• Profile Banner

– Default : 1500x500px

–Medium : 600x200px

– Small : 300x100px

Types of Tweets

• Text Based

• Link Based

• Photo

• Video

HashTag

• The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

• Hashtagged words that become very popular are often Trending Topics.

• Using hashtags we can amplify our message to audience.

How to use hashtags

• Identify important Hashtags

– Use the site https://www.hashtags.org/

• Find and mention influencers

• Align your campaign with trending topics

• Time your tweet

Examples of Tweets

Engaging the Users

Contents On Twitter

• Answer in style

– http://www.socialsamosa.com/2012/11/social-media-case-study-55dsl-twittergun/

• Question & Answer

– One such contest was # FunWithNumber

• Retweet & Follow to Win

• Photo Contest

Recent Contests (Nov 2014)

• #BornTo– https://twitter.com/MaybellineIndia/status/537522659521622017

• #OnCloud9W– https://twitter.com/jetairways/status/537448187473047552

– http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx

Twitter Tools

• http://twittertoolsbook.com/10-awesome-twitter-analytics-visualization-tools/

Generating Leads from Twitter

• Prepare a keyword list relevant to your product

• Perform search on twitter

• Interact with users as per the need

• Respond back to their reply