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TWITTER BASICS FOR BUSINESS The ABC’s of Twitter for the Reluctant, Novice, or Simply Stubborn
Joan MuschampLemonZest Marketing
@jmuschamp
December 2012
WELCOME
Basic class to get you started
Takes time & a “maturity” process
It’s about relationships & understanding your strategy
Requires time & ongoing commitment
You “don’t have to” but it provides a lot of value in the web economy
Social media isn’t free-your time is valuable, so being strategic is key
Takes some trial & error
@jmuschamp
© 2012 LemonZest Marketing LLC
WHAT IS TWITTER?
Social network that is a micro-blogging platform
Share ideas, questions, articles, pictures, videos, promotions, contest—whatever you can think of that’s legal and not spam
Each post is called a “Tweet”
Every subscriber gets a “Twitter Handle”
Very “in the moment”
@jmuschamp
© 2012 LemonZest Marketing LLC
WHY SHOULD I CARE?
Study shows small business gets over 50% of traffic from social media
Twitter drives about 5%
You can be worldwide or hyper-local
Great mobile capabilities
Effective for trending topics & conversations
@jmuschamp
© 2012 LemonZest Marketing LLC
GETTING STARTED
Set up your Profile
160 character limit
Include link to your website (or use company FB page or LI)
Short, easy to remember username
Use a real picture for your Avatar- use www.gravatar.com or upload your own
Customize background for business
@jmuschamp
© 2012 LemonZest Marketing LLC
BACKGROUND RESOURCES
Resources to easily and inexpensively customize backgrounds:
twitbacks.com
mytweetspace.com
fiverr.com
freetwitterdesigner.com
@jmuschamp
© 2012 LemonZest Marketing LLC
HEADER PHOTO
Allows you to use a more personal image
Find a photo image you can use royalty free & resize
Resize at PicMonkey
@jmuschamp
© 2012 LemonZest Marketing LLC
CHANGE HEADER BACKGROUND
Settings > Profile
Upload the new image
Twitter populates with your description & profile pic
@jmuschamp
© 2012 LemonZest Marketing LLC
HASHTAGS
Hashtags are keywords preceded by the # sign
Hashtags enable conversations among multiple users to feed into a single search stream
Twitter automatically highlights and links hashtags to their respective feeds
Make sure your hashtag provides context for your topic of conversation
Should also be unique if you’re trying to limit the stream to your conversation
@jmuschamp
© 2012 LemonZest Marketing LLC
ESSENCE OF THE FOLLOW
Need quality & quantity
200 is a good number to start having fun
Usually the more followers you get, the more active you are & social reach increases
@jmuschamp
© 2012 LemonZest Marketing LLC
GOOD FOLLOW KARMA Find followers who are interested in the
same topics
Follow those you know already on Twitter
Follow Back – Twitter etiquette is that you should follow back almost everyone. Note: block those who follow you who seem very sketchy or are pornographic, etc.
Don’t buy Twitter followers
@jmuschamp
© 2012 LemonZest Marketing LLC
KEYS TO GOOD TWEETING CONTENT
Provide meaningful content
Retweet others, especially those you want to know
Tweet your blog articles & encourage comments
Thank your new followers – if you get a few at once, do a group thank you-mix in with other tweets
@jmuschamp
© 2012 LemonZest Marketing LLC
MORE TWEETING TIPS
Tweet at peak times for content you want seen
Tweet in the moment- check trending topics, RT relevant tweets, Tweet news items
Remember Twitter is a social media channel—you are not just interested in one person, but those in their sphere of influence
Ask for help or be helpful
Consider what you are sharing as a helpful to others
Tweet your thanks to all responders, and if someone did a great job – tweet a kudo to them specifically, & start a DM conversation
@jmuschamp
© 2012 LemonZest Marketing LLC
RETWEETING
RT is a compliment, to you or those you RT
It can drive engagement from who are really looking for great relationships (hint: not the mega stars)
Standard RTs start with “RT @name” but you can switch the “meat” of the content to the front and put “via @name” after the content
@jmuschamp
© 2012 LemonZest Marketing LLC
LISTS
Create lists to categorize people
You don’t need to be following to add to a list
Can give a quick view by topic, so you quickly locate relevant content
Can be public or private
@jmuschamp
© 2012 LemonZest Marketing LLC
LISTS YOU’RE ON
View of how others perceive you
Gives you ideas how to classify
Others see where you put them, unless you make list private
@jmuschamp
© 2012 LemonZest Marketing LLC
LIST MINING
Find followers who are interested in the same topics as you
Look at lists of Key stakeholders – check out their members and follow their followers.
Good competitive tactic
Read others’ lists – you can see any public ones, & may find those you missed
Use Twellow.com to find targeted categories of Twitter users.
@jmuschamp
© 2012 LemonZest Marketing LLC
DIRECT MESSAGES
Twitter equivalent of email
Use for specific personal messages
Better for long Twitter conversations
Conversations for info you might not want to share
Can only DM folks you follow & who follow you
@jmuschamp
© 2012 LemonZest Marketing LLC
OTHER TWITTER THINGS
@jmuschamp
© 2012 LemonZest Marketing LLC
Trending Topics
Favorites
Blocking
Promoted Tweets
Images & Videos
Search
Tweet-Ups
Fail Whale
TOOLS TO CHECK OUTHashtags in use:
Twubs.com
Hashtags.org
Find targeted categories of Twitter users:
Twellow.com
Manage tweets, lists, hashtags, etc:
TweetDeck
HootSuite (has a link shortener)
Sprout Social
Link Shorteners:
bit.ly
tiny url
Background Resources
twitbacks.com
mytweetspace.com
fiverr.com
freetwitterdesigner.com
@jmuschamp
© 2012 LemonZest Marketing LLC
BIBLIOGRAPHY
The Tao of Twitter by Mark W. Schaefer (McGraw Hill © 2012)
Marketing Profs “How To Be a Twitter Superfly in 12 Simple Steps” (© Marketing Profs 2011)
Social Media Examiner – I read articles constantly & learn
Hubspot.com has a lot of free resources
Twitter – loads of info in their Help center
Tweets – GREAT source of articles on all sorts of topics
Watch, listen & learn – read your Tweet timeline and review articles (from links) that seem interesting
Try, try, and try again
@jmuschamp
© 2012 LemonZest Marketing LLC
THANKS FOR YOUR TIME!
Joan [email protected]/in/jmuschamp
@jmuschampFacebook.com/lemonzestmarketing
© 2012 LemonZest Marketing LLC
@jmuscham
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