TwitterBasics for business

You can say a lot in 140 characters

#FunFact

29.9 million users

90 million tweets per daymaking it

#3worldwide

In Japan

That was powerful and only 74 characters.

But what is the big deal...

What’s the difference?

A pub

The trade show

The meet and greet

Imagine

[Tokyo Dome photo]

food

start

ACCJCCCJ

Tokyo CamberEuro Chamber

Kanagawa Chamber

ANZCCJ

Chiba Chamber

Trade orgs

NPOs

NGOsRandom United Nations

artists

musicians

independent businesses

That is

FACT:Twitter users are young, smart, affluent, & tech-savvy.

US Twitter users are more educated than the general population.

Advanced degree Some Graduate Credits 4-YR college 1-3 Yrs collge Highschool

33

2319

8

13 12

23

30

1617

Monthly Twitter users 18+Total Population 18+

Source: Hubspot

What we found...

69%79%

Lots of clicks More page views

Cost reductionAs part a larger inbound marketing plan

ButHow can

work for

my business?

7 Ways Twitter can work for your business

1) People can discover your company and services.

2) Build your brand and brand loyalty.

3) Generate and nurture leads.

4) Learn by listening to potential customers.

5) Exert your expertise in a field.

6) Be useful to those looking for services in your field.

7) Get to know your competition and strategize.

They have

crap serviceThey have inbound

marketing!They have

great info.

I have a

beard.

How do you manage it all?

One tool of many...for effective inbound marketing

Promote your businessAnywhere & Anytime w/#Twitter.

Two short storiesCharmin Toilet paperJapanTourist.jp

Charmin Toilet paper#tweetfromtheseat & sitorsquat appBeing useful, informative yet having fun.

JapanTouristTaiji Hunt astroturfTaking a stance that improves your brand and informs the public.

Thank youJustin W. Dart

Social Media Marketing Managerwww.japantourist.jp

@japantouristjp @ideasabound