Simple Google Analytics

The 3 Metrics that Matter

41 Metrics and Counting…YIKES!

If You Had a Physical Store… If you owned a physical

store… If 50% of people walked in

and immediately left, would you try to find out why?

Would you pay attention to your shopper’s behavior?

If shoppers failed to notice a new sign, would you move it?

Watch Visitor Reactions

Visitor reaction to your site is most important

Do they leave immediately?

If not, how long do they stay?

If they stay, how many “aisles” do they browse?

METRIC #1: Bounce Rate

Do they leave immediately? Bounce rate

Found in: Content -> Site Content -> All Pages

Look at overall average

Look at individual rates for popular pages

Look at different periods of time (Getting better or worse?)

High is bad, low is good

METRIC #2: Avg. Time on Page How long do

they stay? Average Time on

Page

Found in: Content -> Site Content -> All Pages

Look at overall average

Look at individual rates for popular pages

Look at different periods of time (Getting better or worse?)

High is good, low is bad

METRIC #3: Visitors Flow

How many pages do they visit? Visitors Flow

Found in: Audience -> Visitors Flow

Look at visual patterns

Look at drop off rates and through traffic for popular pages (Hover on light blue)

Drop offs are bad, through traffic is good

Watching Reactions Gains Insight

“Watching” visitor reactions provides:

Quick conclusions as to which pages work well and which don’t

Easy way to prioritize your attention (which pages have the WORST metrics?)

A way to watch for improvements (or lack thereof) over time

BONUS: In-Page Analytics

Curious about click reactions on a particular page? In-Page Analytics shows activity visually

Found in: Content -> In-Page Analytics

Look at click percentages

Easy to see what’s drawing the eye and what’s not

Questions???Simple Google Analytics: The 3 Metrics that Matter

Download this slide deck at http://slidesha.re/SimpleGA