Introduction to Facebook

Who are we?

The Maids has hired Brand Journalists to:• Setup customized facebook local pages and a range of

additional social media accounts• Produce ongoing content on your page and help you with

customer engagement• Help you build your local fan base• Help you leverage promotions on facebook to generate

referrals• Start an ongoing local PR program

Economy of Scale:• Custom facebook pages cost well over $1000 per site• Content firms such as hubspot charge $350-600 a month for

ongoing content• PR firms charge over $1200 for local press releases• A year’s worth of this service would cost you well over $12,500 a

year if you hired this work out yourself• The full cost is paid for by your National Ad Fund

Why would customers want to ‘like’ your facebook page?

65% of facebook users say they ‘like’ a business fan page to get exclusive promotions, coupons and deals

42% say the ‘like’ facebook business fan pages to get better customer service

Source: Mashable 2011 Facebook survey

Why have a local facebook page?

•Customers want to have relationships with the people they do business with•They want to have a relationship with you•They might ‘like’ a national brand page but most meaningful social media interaction happens at the local level•Facebook is competing with Google places in 2011 to be a viable local business directory

• Facebook generates a staggering 770 billion page views per month

Facebook Stats for 2011:• Average user has 130 friends and is

connected to 80 fan pages• Average user visits the site 40 times per

month – more than once a day• Average user spends 23 minutes on each visit

News Feed

I use The Maids and they do an amazing job.

Personal and Business Facebook?

Facebook Edit Info

Facebook Goals

• Build local fan bases to higher levels, full of loyal and active fans

• Drive new accounts using facebook page deals• Use Facebook to capture customer reviews

and positive comments you can use• Drive referrals from existing customers and

keep existing customers engaged

What do I have to do?

• Brand Journalists is producing content and you’ll have access to Engage121 to monitor what’s being said

• TMI will respond to customer comments, letting you know about activity on your page

• Post additional items as you want

Engage121 Screenshot

How do I get Fans?

• We’ll start regular contests for fans – photo sharing or video sharing to win a prize

• Add the link to your facebook page to your website and to your email campaigns

• Get staff to join and ask them to invite friends• Ask current customers to join to get special

promotions

Use QR Codes

What’s Next

• Content production and posting starts next week – Monday, 5/9

• Facebook pages are live – start sending people to them

• Engage121 is live• TMC has QR code from Brand Journalists for

every franchise – talk to the designer if you want to use them

Questions?

Faith Shealy – fshealy@brandjournalists.comKarynn Hough

khough@brandjournalists.com

615-499-4410