KLTR Chicago East 1

Get the Most out of LinkedIn

Wednesday, May 25, 2011

Andy Swindler Rachel Yeomans

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Know, Like, Trust, Refer

Social Media can take your networking online, augmenting what you do here and providing new opportunities to connect

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The social media mess.

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Why LinkedIn?

Goal 1: Manage your online profiles

Goal 2: Connect to make new business opportunities & stronger connections

Goal 3: Share your expertise & current events

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Overview of LinkedIn.

THE business networking site >100M users

– Growing 1M every 2 days

66% are decision makers at corporations

– Decision Makers are the most active on the site.

12% are C-level or EVP; more than 25% are

senior executives

More than 250,000 in the commercial real

estate industry

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"If you're serious about managing your career, the only social site that really matters is LinkedIn. In today's job market an invitation to "join my professional network" has become more obligatory -- and more useful – than swapping business cards and churning out résumés."

~Fortune Magazine, March 2010

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“I don’t have to care about LinkedIn.”

Where do people go to find out about you?

LinkedIn profile is usually the first thing that

comes up.

Look at what they’re seeing.

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Why should we care?

LinkedIn is equivalent to free advertising on Google because of their search engine optimization.

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How LinkedIn?

Optimize your LinkedIn profile

Connect your address book & write recommendations

Join & participate in 1 industry group

Update your status with industry or company news

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Live Demo

[INSERT INTERNET HERE]

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MobileLinkedIn PDA application

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15 minutes a week is all we ask.

Start small

Every time you get a biz card – add it

Invite people to recommend you by recommending them

Share an article – your own personal direct mail program.

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15 minutes……

Listen to Iron Butterfly’s In-A-Gadda-Da-Vida

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15 minutes……Make Rachel Ray’s Skillet Tamale Pie

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15 minutes……Start a bucket list…

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15 minutes……Twirl a pen in your hand…

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What can social networking do for you in those 15 minutes?

Finding people

– Decision makers on a requirement you’ve just heard about

– Could be 1 degree of separation– Invite a prospect to connect during a

pitch process

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What can social networking do for you?

Getting Testimonials

– “You scratch my back, I’ll scratch yours.”

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What can you do with a testimonial?

Enhance Proposals– Enhance org charts

• Direct URL link to your recommendations

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S.I.A.A: To do back @ your desk.

SET UP: a LinkedIn profile

IMPORT: your Outlook contacts

ADD: everybody to your network (except the dry cleaner)

ASK: to add LinkedIn to your email signature 21

Privacy

You can make your profile completely private, turn it on to full-view, or customize the display a la carte

When logging in, you can “edit public profile settings” to control which parts of your profile will be visible to search engine users outside your network

You can also select a custom “vanity URL” which can be your name

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Questions? Thanks! See you online:

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Web: www.astekweb.com

Blog: www.astekblog.com

Twitter: @AstekWeb

LinkedIn: www.linkedin.com/in/andyswindler

LinkedIn: www.linkedin.com/in/rachelyeomans

Facebook: www.facebook.com/AstekWeb