LinkedIn Getting Started

Before Getting Started• Sign up for FREE

www.LinkedIn.com account • Profile Photo

– Hire a photographer! It is worth it. LinkedIn Guidelineshttps://help.linkedin.com/app/answers/detail/a_id/430/~/profile-photo-guidelines-and-conditions

• Write Summary– Bring to the workshop a FIRST DRAFT of summary. A great

place to start as we share tips & group discussions.

• Contact List – You probably already have a great list of contacts from your

CRM, Gmail, Outlook, etc.! A great place to start building your LinkedIn network is with people you already know. How to import contacts https://help.linkedin.com/app/answers/detail/a_id/2909/~/creating-and-uploading-a-contacts-file

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Workshop Overview

• Types of Accounts

• Why LinkedIn?• Tips & Best Practices

• Profile Set up• Reference Links

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Account Types

NOTE

This slide deck was updat-edJuly 20, 2015. I can’t find a link to a current side-by-sideview of the plans, but left the image to give you an idea.

Current upgrade options - https://www.linkedin.com/pre-mium/products

Why LinkedIn?

• Professional Profile = Credibility

• Thought Leadership = Credibility

• Connect + Peers, Employers, Customers

• Industry Insights• Sales Leads

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TipsValue Added Proposition

▪ What do you do

▪ Why are you qualified to do this job

▪ What industry experience do you have

▪ What types of problems are you great

at solving

▪ Who benefits from your work

▪ What makes you one-in-a-million

▪ What inspires and/or motivates you

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Sections: Summary , Experience

Getting Connected▪Taking your Offline > Online

▪ Who has viewed your profile?

▪ Suggested Connections “Keep in

Touch”

▪ Send InMails

▪ Join Groups > Connect with Members

▪ Search > Advanced Search

▪ Ask to be introduced

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TWITTer ACCOUNT+

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Credibility▪Be Relevant▪Be Professional▪Be Courteous ▪ Don’t Spam▪ Reply to Comments & Emails

▪Contribute▪ Update Status ▪ Group Conversations▪ Write a Blog▪ LIKE status updates that are interesting

▪Ask for Recommendations

http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

Let’s Get Started

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Privacy & Settings• Turn on/off activity

broadcast• Account > Secure Password• Select what others see

when you’ve viewed their profile

To prevent spamming network, make sure to turn off “Notify your network of updates”.

You can turn back on when done

Edit Profile

Profile Professional Name Job Title Professional Photo Location Professional Headline Align your industry Customize profile URL Background

Experience Organizations

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Volunteer Causes Skills & Endorsements Education Additional Info / Interests Publications Projects Languages Honours & Awards Test Scores Patents Certifications

Get Connected, Not Rejected, With Your LinkedIn Invitationshttp://www.socialmediatoday.com/node/243951

17 Linked Profile Must Haveshttp://blog.jackalopejobs.com/2014/05/17-linked-profile-must-haves/

5 Ways to Generate More Business From LinkedInhttp://www.socialmediaexaminer.com/5-ways-to-generate-more-business-from-linkedin/

The 7 Dos and Don’ts of Social Selling on LinkedInhttp://www.pardot.com/social-media/7-dos-donts-social-selling-linkedin/

How to Keyword optimize your LinkedIn profilewww.salesforlife.com/linkedin/how-to-keyword-optimize-your-linkedin-summary-section?utm_source=kokasexton&utm_medium=twitter

Use the LinkedIn Publishing Platform to Tell Your Storyhttp://careersherpa.net/use-linkedin-publisher-tell-story/

How To Write The 'Nearly' Perfect CV | LinkedInhttps://www.linkedin.com/today/post/article/20140619124627-75162-how-to-write-the-nearly-perfect-cv?_mSplash=1

A fool proof approach to social media selling | LinkedInhttp://www.linkedin.com/today/post/article/20130827125815-5853751-a-foolproof-approach-to-social-media-selling?_mSplash=1

Rise of Social Sellinghttp://www.linkedin.com/today/post/article/20131206192029-2633896-the-rise-of-social-selling?_mSplash=1

http://sales.linkedin.com/blog/boost-social-selling-with-linkedin-infographic/

LinkedIn Executive Playbookhttp://business.linkedin.com/marketing-solutions/c/14/7/executive-playbook-lms.html

7 Ways Sales Professionals Drive Revenue with Social Sellinghttp://www.demandgenreport.com/industry-resources/ebooks/2097-7-ways-sales-professionals-drive-revenue-with-social-selling-general.html#.U-TRc_ldVuI

10 Hacks for creating the ultimate LinkedIn Profilehttp://www.business2community.com/infographics/10-hacks-creating-ultimate-linkedin-profile-infographic-0956077#!bOo9kt

33 Quick and Easy LinkedIn Tips from the World’s Top Social Media Expertshttp://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

LinkedIn Getting Started

Workshop Presentation - Updated July 20, 2015

LinkedIn Getting Started

Connect with me On LinkedIn!

Make sure to tell me you viewed the presentation.

https://www.linkedin.com/in/lauraldunkley

Workshop Presentation - Updated July 20, 2015