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LinkedIn: Getting Started and then some…
Gina Mintzer, CMP, MHA
ACCVB DOS Meeting
November 13, 2012
You’re On LinkedIn – Now What?
LinkedIn – You’re here to get found, connect and
prospect?
7 Benefits of LinkedIn1) Make smart, right connections. Only the serious apply here. This is where
the professional community engages, interacts, connects and refers. Start your process on LinkedIn if you want to get a company or person to notice you. Develop your profile, put up a professional head shot, link your blog, and post good content as often as you can and respond to other people’s posts.
2) Who do you want to meet? Make a target list of who you want to meet-companies and people. Make LinkedIn a prospecting, research and engagement tool. Use the information you gather to send thoughtful, smart messages.
3) Who do you want to meet you? This is where “mutual magnetism” works both ways. There are people we all want to meet for the value they bring to us, but there is value in what you bring to others too. Use your connections, wisdom, experience and personality to both meet people and initiate people meeting you. Develop your profile and keep it up to date!
4) Link up on LinkedIn: Identify people in your sphere and community that would be great to meet each other and make introductions. When you want to be connected, those connections you made can come in very handy!
5) The Rules of Engagement: There is an etiquette on all the social platforms, but especially LinkedIn. Just because we connect doesn’t give anyone permission to start sending frequent, non-permission based sales emails. Spend some time interacting with people, supporting their content, causes and company before launching into salesy stuff.
6) Use brand power — your brand, your company brand, your industry brand: LinkedIn is the perfect environment to leverage ‘brand power’. Remember there’s your brand, your company brand and your industry brand. Promote and connect all three and watch relationships grow.
7) You + new media = smart connections: Your strategic, consistent and value driven communications used in a thoughtful way on LinkedIn can and will open doors. LinkedIn is a great place to start, it makes it easy to add Twitter, your blog and other sites that all work together to professionally present you in a single page snapshot.
Overcome LinkedIn Challenges What do I do? Where do I start?
I don’t know how to write a bio.
I have experienced a loss of job security and am looking for opportunities online
I’m having a hard time finding customers online.
I don’t understand how LinkedIn can specifically help me or my business.
This takes too much time!
I can’t do this all by myself
Get Found!
Get Found!Create Your Headline (120 characters or less)
BEFORE AFTER
Business Owners: Your LinkedIn headline should be clear yet compelling marketing statement about your unique experience, something that sets you apart from your competitors.
Create Your Headline (120 Characters or Less)
Career Builders: Your headline will automatically be displayed as your current job or the last job you’ve had, unless you change it manually. Here is a great place to brand you. Think Different: instead of saying “Marketing Director of Acme Parts” you might say “Social Media and Internet Expert for Fortune 500 company.” Remember to position YOU for future potential work while honoring you current job within your LinkedIn profiles.
Another way to think of yourself Example: Sharon Smith is a secret agent-ninja known for her ability
to infiltrate organizations, gain access to valuable date and make targets into un-persons. Sharon is passionate about ridding the world of crime, one double-agent at a time and has worked with prestigious firms including Toys R Us, Pottery Barn and Denny’s- frequent criminal hideouts.
(Your name) is a _________________________________________
Known For: ______________________________________________
And is passionate about: ____________________________________
And has worked with:_______________________________________
Use parts of your defining statement to create your headline and sprinkle it through your summary.
Before After
To Really Supercharge your profile, use bullets or special characters via your computer’s character map! Here’s how you find bullets:
Windows: Point to Start > Programs > Accessories > System Tools > Character Map
Mac: Apple > System Preferences > Search > “Character Pallete”
Part 1: Insert Defining Statement.
Part 2: List projects/ areas of expertise as bullet points with brief descriptions.
Part 3: Why is (your name) on LinkedIn? (Answer) Optional
Part 4: (Your Name) Believes- this is a great place to put your core beliefs and that of your company. (Optional)
Specialties: (List Keywords)
Experience
When listing current and past experience on LinkedIn, only post those positions that are in alignment with your future goals.
Get Connected!
All About Groups
Power Posting - What to Post?
Show your expertise! Below are items to post.
• Blogs • Events• Links to books, articles, and slideshares • Needs• Quotes• Travel
Ideas To Post To Groups
Results = Engagement
Recommendations
Here are some tips on how to write a great LinkedIn recommendation
• Write recommendations that are genuine, earnest, detailed and descriptive.
• Be very specific and tell us why the person is outstanding.• If possible, support a person’s personal brand.• Tell us what they do: what makes them different and better than the
rest.• Throw in a call to action if possible.• Mention any transferable skills. For instance, everyone wants to
work with leaders who have strong problem solving skills, great work habits, and continues to learn!
• 60-100 words• Follow the rule of threes - Choose three adjectives and make them
interesting, not just nice!
Prospecting/Search
What I learned: Searched 1-2-3 LinkedIn contacts from groups, now I will compare to our CRM and reach out to them with a prospecting message …
1. LinkedIn is a place to brag.
2. LinkedIn is reputation management.
3. Use Keywords to get found. Be interesting.
4. Connect, Communicate, Convert!
LinkedIn – Get found, connect, prospect and PROSPER!
1. Do you have a Social Media strategy?2. Make a plan to be consistent across all
your Social Media outlets3. Create Social Media calendar4. Google yourself and check your profiles
everywhere5. Here’s what I found – Gina Mintzer has
many different profiles, different photos, make the time to update all and/or delete some
EXTRAS
Google Yourself
