Disruptive Innovation for Your Holiday Shopping
July 14, 2015
As mobile evolves, its speed quickens and e commerce continues to grow to the primary learning platform for retail forward brands, the consumers knowledge, power and resources are also growing in parallel. Their options are expanding, their attention span is shrinking and there seems to be a new opportunity to abandon cart around every aisle, click and tap.
Now more than ever, retailers need to explore new, unconventional and innovative ways to keep the consumer engaged in-store and online from research to checkout.
But the innovators in the industry recognize this as opportunity Do you?
The technology landscape is drastically changing the way consumers shop across platforms.
This awesome app allows you to highlight and organize your internet findings in an awesome user interface. Build collections, favorites and archives, share and have awesome research sessions.
Learn more: Liner.com
Sometimes those special occasions just creep up on you and you forget to get a gift. Never again. Keep track of all your important dates, the gifts you want to get, maybe even options and prices. Never forget again.
Learn more: Gift Planner
A creative drag and drop, collaborative bookmarking web experience. The interface is intuitive, social and useful. And the visualization is beautiful, purposeful and organized. Bookmarks for the creative class.
Learn more: dropmark.com/
A business loyalty program built into a mobile customer to store payment service. Quick, easy, convenient and saves you money.
Learn more: dropletpay.com/
Retail loyalty program: users have to check-in at businesses (scan member card, or use app). Rewards are specific to each business.
Learn more: bellycard.com/
The Urban Outfitters app does a lot more than let consumers browse racks when theyre supposed to be working. It sends notifications to consumers at key moments throughout the in-store experience, including pushes to share outfits with friends while in dressing rooms in exchange for promotions.
Learn more: Urban On
Carrefour LED store locator
Indoor store positioning technology that allows customers navigate store aisles without the need for wifi or cellular reception. Its all based on your camera, and how it receives pulses of light.
Learn more: Carrefour LED Locator
Retail loyalty program activated via mobile app. The app gives incentives (points) for store walk-ins, scanning items and purchases, that can later be redeemed as gift cards.
Learn more: shopkick.com/
Instant image recognition that lets you browse product shelves and search further product information (in this case, price comparison) on the fly.
Learn more: Amazon Flow
Crowdsourced, same day delivery from local stores. Purchase online and track your orders path to your location. Available at Bloomingdales.
Learn more: deliv.co/
de Bijenkorf Virtual Dressing Room
Customers can dress digitally in clothing and accessories from de Bijenkorfs entire summer collection, right from the shopping floor.
Learn more: Virtual Dressing Room
QR codes in Jeans by Hointer
Aiming to provide a better shopping experience for men, Hointer added QR codes to their jeans so customers can easily scan the code on their desired pair and get their size delivered to them in the changing room.
Learn more: Hointer QR Codes
Amazon Dash Button
Amazon partnered with CPG brands to automate the reorder process. When running low on a product, just press your conveniently located Dash button and your resupply will be on its way.
Learn more: Amazon Dash Button
Kate Spade Saturday 24h Window Shop
To introduce the Kate Spade Saturday casual clothing and accessories collection, Kate Spade is now offering 24-hour interactive window shops at four formerly vacant storefronts in New York City (locations).According to PSFK, shopping takes place through a large touch screen display, and apparel items can be previewed on model photos. Items purchased are then delivered within one hour.
Learn more: 24 Hour Window Shop
Best Buy IFTTT
If youre dying for a reason to use the handy programming platform, or just want more electronics to use it with, you can now use triggers like product price changes, online availability changes, most popular products, and new product in category to do whatever creative concoction you can cook up with the other services integrated.
Learn more: Best Buy IFTTT API
Ebay Group Gifts
Ebay is all about trying to get you a good deal, whether its on new or used products. Above all, its a collaborative platform that connects. Thats why Group Gifts is a perfect compliment to their service allowing groups of people to pitch in on a gift for someone from anywhere in the world.
Learn more: groupgifts.ebay.com/
Drink a lot of coffee? Maybe you just a regular amount but its generally at the same location. Cups may be the app for you. Its your monthly train pass for coffee. Which is great, because if you work in this century you probably drink more coffee than you ride the metro.
Learn more: groupgifts.ebay.com/
Yes, another way for the beautiful fashion bloggers to make more money. Actually, Pixbi is for anyone one on the internet who hosts photos. Just tag the products in your images with a Pixbi link, and your readers can instantly buy the items from your content without leaving the page. And the best part is, the hosts are taking 6%.
Learn more: Pixbi.com
Meat Pack Countdown
The local sneaker boutique in Guatemala used GPS in their app to lure potential customers into their store. But not with any traditional offer. They would receive an alert that would start at 99% off and count down. The sooner they got to the store, the higher discount they would get.
Learn more: Meat Pack Countdown
Rebecca Minkoff Interactive Mirror & Fitting Room
The connected wall features an RFID driven mirrored display that shows videos and inspirational content, and enables interaction as shoppers can touch the surface to request associates to prepare fitting rooms, order drinks and even change the environments lighting.
Learn more: Mirrored Dressing Rooms
Sprinkles- Cupcake ATM
The worlds first Cupcake ATM that is open 24 hours and dispenses all of the Sprinkles cupcake flavors in boxes upon the push of a button. Available in select cities, this innovative form of vending cupcakes has gone viral.
Learn more: Cupcake ATM
The Try Button
Its the nifty little google plugin button that pops up on your favorite retail sites for automatic pre-paid shipping. Just add a couple sizes, try them on, keep the one that fits and send the rest back all on them.
Learn more: try.com/
Not only does Warby Parker allow you to select 5 pair of glasses to try on at home, and provide fully customizable online options, but for every pair of sunglasses sold, a pair is given to someone in need.
Learn more: warbyparker.com
Rose Bike Town, Munich
A multimedia concept store specialized in custom bicycles, offering touch screen configurators and live digital builds.
Learn more: Rose Bike Town
In the successful partnership Heineken allowed their users to send hand written letters to loved ones just in ti