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Employees as brand ambassadors

Marlene de Koning

Solutions Consultant,

LinkedIn

Cathy Wilson

Head of Talent Acquisition,

Solvay

We are a world leader in the chemical industry

3

26 000 Employees

119 Industrial

sites

Major R&I

centers

52 Countries

10,213 million of net

sales

1.783 million of

REBITDA

15

We are building a model of sustainable chemistry

to meet the challenges of society

Solvay our product offering is adapted to demanding markets

26%

7%

ELECTRICAL & ELECTRONICS

16%

INDUSTRIAL APPLICATIONS

CONSUMER GOODS & HEALTHCARE

12%

BUILDING & CONSTRUCTION

18%

AUTOMOTIVE & AERONAUTICS

10%

ENERGY & ENVIRONMENT

11%

AGRO. FEED & FOOD

North America

23% of net sales

3,450 employees

28 industrial sites

2 major R&I centers

Latin America

11% of net sales

3,050 employees

10 industrial sites

1 major R&I center

Europe

34% of net sales

13,500 employees

52 industrial sites

8 major R&I centers

Asia-Pacific

32% of net sales

6,000 employees

29 industrial sites

4 major R&I centers

Solvay a balanced presence in all growth regions

innovation and pioneering spirit

a human and technological partnership

Solar Impulse The first ever round-the-world flight

Why brand mattered

merge 2 companies

multiple company pages

no effort to grow and engage

a new employer brand to build

What we wanted to do… Leverage LinkedIn as our global channel

drive targeted members to our career page increase followers

through engaging content

getting our employees as ambassadors

The steps we took … one by one

10/06/2015

#TalentConnect

new employer

branding

a single company

page

regular news

updates

merged LinkedIn

members

ads to target

audiences

Increase our presence

How we involved our employees…

branding

training for our recruiters

engaged

leadership Business and HR

internal communications

testimonials

41%

Employees

profiles updated

3X over 2 years

11,657

Employees

members

2.9X over 2 years

4%

Employees promoted

company-relevant

content

2X LinkedIn average

90,461

Followers

5.7X over 2 years

Our Results

What is next…

host events to build awareness and excitement

engage employees to share and post

…continue to build and leverage ambassadors

Are you presenting at a breakout session?

Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the

slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout

that you want.

Keynotes &

general

sessions

Innovation

breakout track

Data &

Metrics

breakout track

Talent Brand

breakout track

Talent

Management

breakout track

Leadership &

Strategy

breakout track

Pipeline &

Recruitment

breakout track

title title title title title title title

Questions?