How to Get a Great Rating on Glassdoor (Even After a Layoff)

#Glassdoor #SmartTalkHR

How to ManageYour Reputation on Glassdoor

(Even After a Layoff)


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Featured SpeakerFeatured Speakers

Lisa HoldenEmployer Communications

Manager at [email protected]

Laurie MartinVP Strategy & Growth

at [email protected]


Agenda

• Why Your Brand Matters

• How to Manage Your Brand

During a Layoff

• Responding to Feedback

• 5 Tips for Managing Your Reputation


Why Your Brand Matters


Why Word of Mouth Matters for Your Employer Brand

hope their friends and families will

see the complaints

75% 79% 70%

of exiting employees would not recommend

working for their employer

of people trustonline reviews overbrand advertising


The secret to employer branding isnot to convince people that you’re

a good company, it’s to…

be a good company


Internal Mobility

Recognition

Social Listening

STAND OUT AS AN EMPLOYER OF CHOICE

How to Influence Word of Mouth


YOU CAN BE A GOOD COMPANY DURING A LAYOFF—EVEN WITH IMPACTED EMPLOYEES

But What About a Layoff?


How to Be a Good Company During a Layoff

Communicate about the state of the business

Prepare managers

Support impacted employees


Responding to Feedback


Reviews on Glassdoor


Reviews Are Good for Business!

of consumers trust reviews more when they see both good and bad reviews.

95%


Who Should Respond?

Anyone at your company who isin a position tospeak on your behalf.

EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS


How Often Should I Respond?

of job seekers find employer perspective useful when learning about jobs and companies

90%

RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES


5 Tips to Follow WhenResponding to Reviews


Tip No. 1: Be Professional


Responding to a Review Shows that You Care

of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.

71%


Tip No. 2: Say Thank You


of organizations suffer from a deficit in recognition according to a recent Bersin study.

Saying Thank You Shows You Are Listening

83%


Tip No. 3: Address Specific Issues

LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER


No One Is Perfect

BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY


Tip No. 4: Be Authentic


Set Expectations Up Front by Being Authentic

of employees say new job realities differ from expectations set during the interview process.

61%


Tip No. 5: Utilize Reviews to Fix Problems


Benefits of Responding to Reviews

Find out more about OpenCompany at

employers.glassdoor.co.uk


Recruiting & HR

How to Get a Great Rating on Glassdoor (Even After a Layoff)