HOW?Plan

Deliver

MaintainEvaluation

Scale Up

Product Packaging

Data Analysis for Advanced LeverageD . A . A . LHow to utilize at its most?

For OGX

Tips 1: Pick your battle. a.Do you wanna grow on certain peak by optimizing your market? or b.Do you want to boost your performance on different timeline?

AP Challenge: Hack December Realization (Winter) and Activate Summer Peak like never before How? Pulling back your timeline? Increasing market reach or market expansion? Conversion?

Tips 2: For GT, identify the peak. YES! each entity has a peak. Hack it!

Tips 3: Customer Needs vs Market Demand Don’t focus only on your past history. Dig on the opportunity you can tap for your growth for different timeline.

Data Analysis for Advanced LeverageD . A . A . LHow to utilize at its most?

For OGX

Tips 4: Customer Insights Dig insights from your customer (time availability, pricing, issue interest, effective channel of promotion, what hinders them to go, etc) with different demographics (gender, university, year of study, faculty) before you plan and build partnership

Tips 5: Product Packaging Package your product like you mean it and sell it! Remember, your role is to educate your market, not only the other way around!

Tips 6: Upscale! Concretely upscale your relations with your entity partners quantitatively (bulk upscale or cross-product or look for other LC) or qualitatively (value delivery)

Data Analysis for Advanced LeverageD . A . A . LHow to utilize at its most?

For ICX

Tips 1: Time is your ultimate weapon Adjust your realization timeline based on supply! Take your time to understand OGX timeline per month per entity. (PS: You might find unique timeline for your supply :D) And most important of all, OPEN YOUR OP ON TIME!

Tips 2: Don’t get panic! Get organized! Don’t just pay attention on Realization timeline, pay attention on Approving timeline. By this, you can allocate your resources to capture as many approval as you can get.

Tips 3: For GT, identify the peak. YES! each entity has a peak. Hack it!

Data Analysis for Advanced LeverageD . A . A . LHow to utilize at its most?

For ICX

Tips 4: Don’t just plan the result! Plan your involvement! How far do you know your entity partners bottleneck? How far do you contribute to help them solve the problem? (HR, Marketing, Timeline, Investment, etc?)

Tips 5: You are the marketing expert! Yes ICX, YOU! You are holding the most important role of product packaging, Why? Because who can tell better stories other than the experience provider? Remember, your role is to provide relevant content to help your customer purchase an experience to go to your country.

Tips 6: Upscale! Concretely upscale your relations with your entity partners quantitatively (bulk upscale or cross-product or look for other LC) or qualitatively (value delivery)

)

OPENING

APPROVING

oGV

oGV

We need Content Marketing Revolution!

Yes! This is also for you too, ICX!

How to make it tangible to track?

Remember this?ATTRACTION

CONSIDERATION

VALUE DELIVERY

BRAND ADVOCACY • How likely your customers who have been approved in projects will promote to their friends to join the same opportunity?

• How many times do you post on your online channel in one week? • Are you sure that your customer understand that you want to promote for specific

opportunity? • Are you sure that your customer interested to join on specific opportunity from

your entity partners?

• Are your customer well informed on those specific opportunity? • How convinced are you that your promotions will make customers apply?

Remember this?ATTRACTION

CONSIDERATION

VALUE DELIVERY

BRAND ADVOCACY • How likely your customers who have been approved in projects will promote to their friends to join the same opportunity?

• How many times do you post on your online channel in one week? • Are you sure that your customer understand that you want to promote for specific

opportunity? • Are you sure that your customer interested to join on specific opportunity from

your entity partners?

• Are your customer well informed on those specific opportunity? • How convinced are you that your promotions will make customers apply?

channel?channel?channel?channel?

CONTENT?

Sri Lanka/Nepal/India OP Your Partnership Goals?X-Sri lanka/nepal/india winter partnership

Sri Lanka/Nepal/India OP Your Partnership Goals?X-Sri lanka/nepal/india winter partnership

How are we going to co-create this with each of our entity partner and keeping each party accountable?

OPENING

APPROVINGAP

OP

Open Apply Accepted Approved realized completed

Don’t just focus on attracting them, focus on how to *nurture them! yes ICX, lead nurturing is also your business in this open platform era!

*nurture = value delivery, not conversion. conversion is only by-product.

CUSTOMER’S JOURNEYKey questions: 1. What hinders our customer to move to the next stage faster? 2. What contents should we provide to tackle their concern on each stage? 3. What type of content? (blog, video, email, etc) What channel should we use? 4. How can we provide high quality content for our customer? How can we invest? 5. How are we going to personalized the message to them? 6. How will we know if our content works for our customer?

Open Apply Accepted Approved realized completed

Don’t just focus on attracting them, focus on how to *nurture them! yes ICX, lead nurturing is also your business in this open platform era!

*nurture = value delivery, not conversion. conversion is only by-product.

CUSTOMER’S JOURNEY

Key questions: 1. What hinders our customer to move to the next stage faster? 2. What contents should we provide to tackle their concern on each stage? 3. How are we going to personalized the message to them? 4. How will we know if our content works for our customer?

TRACK! TRACK! TRACK! TRACK!

JAN . FEB . MAR . APR . MAY . JUN . JUL . AUG . SEPT . OCT . NOV . DEC

Don’t know how to make it happen? Do BACKWARD PLANNING!

Time Key Activities What will I do differently? What needs to happen regularly?

Who?

Make a project out of it and put a concrete deadline!

some key questions you can consider:• What are the timeline and activities involved that can’t be violated based on supply and demand

analysis that you have done? • What are the key activities and business as usual JD needed to acquire more customer and convert

most of them? • How many HR do I need on each process to execute the key activities/BaU and when do I need to

recruit them? • How do I make sure that my HR have the needed competencies (knowledge, skills, and attitude) in

such time constraint, even making them perform faster? • How can we customize/personalize our 16 standards to each customer through different set of entity

to entity partnership, so we can co-amplify it through value delivery bucket list? (OPS, IPS, Re-Integration, Experience Mapping, etc) How can we embed it with the product packaging?

• How can we enable different set of customer to become our brand advocate? What needs to be done from the beginning? Who should be responsible?

JAN . FEB . MAR . APR . MAY . JUN . JUL . AUG . SEPT . OCT . NOV . DEC

Open Apply Accepted Approved realized completed

Don’t know how to make it happen? Do BACKWARD PLANNING!

how long? how many converts?

how long? how many converts?

how long? how many converts?

Current state for APsign up - accepted

GT

GV 10++ days

15++ days

what complicated process that our customer need to go through even before receiving our leadership development service?}sign up - accepted

some useful data for your backward planning

++ not recorded on EXPA because we’re not fully open platform yet

Current state for AP

GT

GV accepted - approved

accepted - approved

16 days

23 days

what hinders our customer to take faster decision?}

some useful data for your backward planning