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#RelationshipGoals
Let’s cut the bullshit.
What is Starbucks without a great coffee experience?
Just a coffee shop.
What is Nike without awesome shoes?
Just a shoe company.
What is AIESEC without leadership development?
Just an exchange organization.
AIESEC IS IN THE BUSINESS OF LEADERSHIP
DEVELOPMENT.IT’S THAT SIMPLE.
AIESEC wants to make the world a better place!
Thats what they said!
psssstt… they haven’t been on Exchange!
So why is Exchange still relevant if other people can create impact without AIESEC Exchange Experience?
Reflection
What makes you confident that an AIESEC Experience can make a difference in the society?
Reflection
What is your version of “why AIESEC” that keeps you doing things in the organisation?
Reflection
INDONESIA IS A HOME
where…
“Significant demographic and societal changes, fundamental technological advances and continuous globalization, as well as complex multi-stakeholder issues and resource scarcity define this emerging context. These changing parameters require new type of leadership” - At Davos 2013
And to develop these competencies ones must get out of their comfort zone and be in the challenging environment.
Leadership is the fundamental
solution.
Question, If the battle that we fight for the world is so damn relevant, then why can we deliver millions of exchanges just yet?
If you want to
grow ten
times more
Then you
need to care ten
times more.
AIESEC is the largest youth run organisation - BUT are we creating as much impact as our status suggests?
significantcompetent
relevance
So what is the relevance of
AIESEC for my city/campus?
Why does AIESEC exist in
my campus/city?
Part I:Why does AIESEC exist on my campus?
Part II:How do we do that?
expectation setting
Organisations are created because of it’s vision
Organisations exist because they provide a product to the market
How do we do that?
Organisational value
How do we do that?
Organisational value
However it is our customers that define whether they
want to buy our ‘why’.
How do we do that?
Market value
Our product’s market value is how we choose and package our products for our customers.
How do we do that?
Market value
Our product’s market value is how we choose and package our products for our customers.
• Why should you do Summer Camp among all the issues for iGV and why not sport?
• Why Kenya as a oGV destination?
• Why focus on IT or Tourism?
How do we do that?
Organisational value
Market value
1. It has real growth potential2. It brings financial sustainability
3. It makes us Always stay true to our “why”
but AIESEC is unique
How do we do that?
Organisational value
Market value
But why should I work for this?
How do we do that?
Organisational value
Market value
Personal value
• Why should my members care about sending oGV to
India?
• Why should my members care about expanding to
the Start-Up Market?
• What value does it provide me and my members to work in iGV for SDG#2?
How do we do that?
Organisational value
Market value
Personal value
The Sweet
Spot
How do we do that?
ProjectImpact on developing leadership.
Why does it have a value for my
customer?
Why do my members want to run this project?
100 + oGV to India
- Financial sustainability to support this product and
also support iGV- Develop leadership? Are we
though.. how is our value delivery?
- Develop yourself and the world
- Contribute to SDG#4- Don’t want to just travel
- Sales & Communication Skills - ?
How do we do that?
How do we do that?
Which are the products you are running because you feel like you have to?
How do we do that?
I might not have captured the market, but these have potential.
How do we do that?
Which of my products are growing organically by doing business as usual?
How do we do that?
I don’t even need to convince myself it’s good. Its F*cking awesome.
How do we do that?
let’s be honest.
Pick one
How do we do that?
Organisational value
Market value
Personal value
The Sweet
Spot
Part I:Why does AIESEC exist on my campus?
Part II:How do we do that?Part III:What is missing for us to do more?
What is missing for us to do more?
Where is your product?
What is missing for us to do more?
Where is your product?
This means that most consumers that are sales prospects will be owning or using the product
Is 80% (or more) of the students on your
campus who can go on exchange, going?
What is missing for us to do more?
Where is your product?
If this is relevant why is no-one buying it?
Organisational value
Market value
Personal value Are you
creating that
demand?
If it is relevant why are we not growing fast
enough?
What does it mean to grow?
GROWTH
We can’t push growth.We remove what stops
growth.
What is stopping growth?
What is missing for us to do more?
What are the key issues affecting your product growth?
ATT CONS VD BA#CO#RE
#APPROVED
#APPLIED#OPEN#ACCEPTED
ATT CONS VD BA#CO#RE
#APPROVED
#APPLIED#OPEN#ACCEPTED
135 RE 135 CO
150 APP
512 APPLICANTS155 ACCEPTED
3928 OPENS
ATT CONS VD BA#CO#RE
#APPROVED
#APPLIED#OPEN#ACCEPTED
If you need to x2Where do you need to
improve?
ATT CONS VD BA#CO#RE
#APPROVED
#APPLIED#OPEN#ACCEPTED
135 RE 135 CO
150 APP
512 APPLICANTS155 ACCEPTED
3928 OPENS
What is stopping growth?
ATT CONS VD BA
Question, If the battle that we fight for the world is so damn relevant, then why can we deliver millions of exchanges just yet?
Organisational value
Market value
Personal value
GROWTH
Part I:Why does AIESEC exist on my campus?
Part II:How do we do that?Part III:What is missing for us to do more?
It took 35 years from Delhi IIT to be the first LC to cross 1000
exchanges per year.
How long will it take you?
Leadership is the fundamental
solution.
Thank you!
